19 Aug

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

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Summer Reading for B2B Marketers- 10 Must-Read Blogs to Get Back in the Zone

Author: Graham Gallivan

As we move towards the end of the dog days of summer, your marketing strategy shouldn't cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark.

The post Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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19 Aug

30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

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Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading

The post 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals appeared first on Content Marketing Institute.

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18 Aug

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

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Marketing Redefined- 3 Ways Technology Is Transforming Marketing

Author: Ashika Balani

The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing.

The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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