Author: Graham Gallivan
As we move towards the end of the dog days of summer, your marketing strategy shouldn't cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark.
The post Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading →
The post 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals appeared first on Content Marketing Institute.
What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. Read the full article at MarketingProfs
Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation. Read th...
Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing. Read the full article at MarketingProfs
Author: Ashika Balani
The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing.
The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create a great playlist of killer content. Here’s how one company turned a single piece of content into 10 successful tactics. Continue reading →
The post How to Atomize 1 Killer Piece of Content Into 10 appeared first on Content Marketing Institute.
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach. Read the full article at MarketingProfs
Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. Read the full article at MarketingProfs