27 Sep

3 Core Functionalities for Multi-Channel Marketing

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3 Core Functionalities of a Multi-Channel Marketing Platform

Author: Patrick Groover

While the number of channels for communicating with our target audiences continue to increase, so do our opportunities to capture their attention. At the same time, it's important to be able to automate these interactions at scale, without drowning in all of the potential channels for communication. Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels.

The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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27 Sep

13 Ways To Use Amazon.com To Pick Products and Niches, Craft Winning Offers, Increase Conversions And More

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Are you starting a new business?  Looking to enter a new market? Then you’ve probably said these 5 statements to yourself once, twice, or maybe hundreds of times… “I’m confused about which niche I should choose to start a new online business.” “What products or services should I sell?” “How much do I charge?” “I don’t know […]

The post 13 Ways To Use Amazon.com To Pick Products and Niches, Craft Winning Offers, Increase Conversions And More appeared first on DigitalMarketer.

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26 Sep

Everything We Know about Google Penguin 4.0

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Google Penguin 4.0 was officially announced on Friday and I’ve waited a few days to collect various questions and observations. I’ll be updating this post as more questions and observations are coming. So what do we know by now? From the official announcement: Penguin 4.0 is real time (and part of algorithm): Google will determine if a web page should be affected by Penguin filter as it crawls the page.... [Read More...]

The post Everything We Know about Google Penguin 4.0 appeared first on Internet Marketing Ninjas Blog.

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26 Sep

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

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Sun Tzu and the Art of B2B Sales- How Ancient Wisdom Can Help You Close More Deals Faster

Author: Chris Gillespie

Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? Sun Tzu talks about outmaneuvering competitors and strategizing for success, and his wisdom is just as useful to salespeople today as it was to generals then. Here lies the strictures of Sun Tzu, translated for the modern salesmen and saleswomen.

The post The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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25 Sep

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

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As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading

The post Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid appeared first on Content Marketing Institute.

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