Author: Patrick Groover
While the number of channels for communicating with our target audiences continue to increase, so do our opportunities to capture their attention. At the same time, it's important to be able to automate these interactions at scale, without drowning in all of the potential channels for communication. Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels.
The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Are you starting a new business? Looking to enter a new market? Then you’ve probably said these 5 statements to yourself once, twice, or maybe hundreds of times… “I’m confused about which niche I should choose to start a new online business.” “What products or services should I sell?” “How much do I charge?” “I don’t know […]
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading →
The post 11 Smart Marketing Examples That Nail Visual Content appeared first on Content Marketing Institute.
Google Penguin 4.0 was officially announced on Friday and I’ve waited a few days to collect various questions and observations. I’ll be updating this post as more questions and observations are coming. So what do we know by now? From the official announcement: Penguin 4.0 is real time (and part of algorithm): Google will determine if a web page should be affected by Penguin filter as it crawls the page.... [Read More...]
Author: Chris Gillespie
Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? Sun Tzu talks about outmaneuvering competitors and strategizing for success, and his wisdom is just as useful to salespeople today as it was to generals then. Here lies the strictures of Sun Tzu, translated for the modern salesmen and saleswomen.
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading →
The post 3 Tips to More Accurately Measure Your Content Effort appeared first on Content Marketing Institute.
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading →
The post Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid appeared first on Content Marketing Institute.