Archives for March, 2017
Author: Alan Cassinelli
The bar has been raised and creating more content isn't enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Becoming more strategic in your content promotion requires a new approach that rethinks how you communicate with your audience. Here are four ways you can promote your content to increase engagement.
The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Not getting the traffic you expected from your content marketing efforts? Before you go on a content creation frenzy, try these five SEO steps to save your existing content from search obscurity. Continue reading →
The post Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps appeared first on Content Marketing Institute.
Email is an incredible selling medium, but there’s one big, huge glaring problem. Find out what it is and how to combat it in this post.
The post One Problem, Two Mistakes, and One Big, Fat LIE About Email Marketing appeared first on DigitalMarketer.
Author: Patrick Groover
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.