The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day. Read the full article at Mark...
Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017. Read the full article at MarketingProfs
In 2017, brands will spend more on Internet advertising than on traditional television advertising--for the first time ever--according to a recent global ad spending forecast from Zenith. Read the full article at MarketingProfs
Author: Lisa Marcyes
I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.
The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you want your content team to produce more original content without expanding your numbers, you need to give them the time and headspace for creativity and innovation. Here are six unexpected ways to help your team do just that. Continue reading →
The post 6 Ways to Energize Your Content Marketing Team (and Your Content) appeared first on Content Marketing Institute.
Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love. Read the full articl...
National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. Read the full article at Marke...
Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll. Read the full article at MarketingProfs
Author: Hally Pinaud
Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.
The post 4 Big Mistakes You Might Be Making with Your Marketing Personas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Continue reading →
The post Why You Need Content Strategy Before Editorial Planning appeared first on Content Marketing Institute.