Archives for March, 2017

31 Mar

What’s Ahead for Social Media: Live Video, Influencers, and Content

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social media marketing lessons

Author: Lisa Marcyes

I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.

The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Mar

4 Big Mistakes You Might Be Making with Your Marketing Personas

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creating buyer personas

Author: Hally Pinaud

Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.

The post 4 Big Mistakes You Might Be Making with Your Marketing Personas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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