Archives for Content Marketers of the Year

01 Sep

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

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As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

24 Aug

How SecureWorks Took Content Strategy From Guesswork to Game Changing

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When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

16 Aug

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

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Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

28 Jul

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

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Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.

28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

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You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.