Archives for Content Marketers of the Year

16 Aug

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

image-6518
image-6518

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

28 Jul

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

image-6300
image-6300

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.

28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

image-856
image-856

You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.

09 Aug

How to Build a Content Marketing Practice in a Year: Lessons From Monster

image-75
image-75

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand's voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

The post How to Build a Content Marketing Practice in a Year: Lessons From Monster appeared first on Content Marketing Institute.

25 Jul

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

image-105
image-105

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

The post How Cleveland Clinic Became One of the Most Visited Health Care Destinations appeared first on Content Marketing Institute.