Archives for Content Marketers of the Year

28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

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You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.

09 Aug

How to Build a Content Marketing Practice in a Year: Lessons From Monster

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A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand's voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

The post How to Build a Content Marketing Practice in a Year: Lessons From Monster appeared first on Content Marketing Institute.

25 Jul

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

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Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

The post How Cleveland Clinic Became One of the Most Visited Health Care Destinations appeared first on Content Marketing Institute.