Human hand adding golden coin in the final row of gold coins, Concept for money coin vector illustration.

Author: Daniel Kushner

Marketing is the foundation for business growth. As such, marketers need to devote time into determining exactly how each marketing dollar will be spent so they can optimize the ROI. However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable data to look back on, especially when it’s on a new channel. Before you have those valuable metrics to optimize your campaigns and budget allocation, here's a sample marketing budget breakdown that you can use to guide your own.

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