Archives for Consumer

12 Oct

The 4 Most Important Aspects of WordPress Hosting

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image-11557

With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but […]

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10 Oct

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

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image-11528

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]

The post 3 Ways to Build a ‘Riches in Niches’ Agency Business Model appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Oct

About Face: Why You Should Stop Showing Faces in Your Ads

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image-11499

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

The post About Face: Why You Should Stop Showing Faces in Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

How to Turn Your Website Wishes into an Actionable Plan

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image-11486

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a […]

The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Oct

Rebranding Is Much More Than Designing a New Logo

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image-11468

Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the […]

The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Oct

How to Make Your Marketing Automation More Intelligent with AI

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image-11441

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that […]

The post How to Make Your Marketing Automation More Intelligent with AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Oct

The Great Debate: Why Experimentation Matters to Branding

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image-11433

We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved,  document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo […]

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28 Sep

So…You’re Going to Build a Website. Here’s What You Need to Know:

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image-11412

Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach […]

The post So…You’re Going to Build a Website. Here’s What You Need to Know: appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Sep

4 More Digital Marketing Strategies You Need to Know for 2019

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image-11386

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take […]

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26 Sep

Why Top Brands Win with Transparency

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image-11376

“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin Consumers Choose Companies They Trust Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Tech giants such as Apple and Google are in part so successful because of the trust built within […]

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