Archives for Consumer

18 May

3 Changes Marketers Need To Make To Be Successful 

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It takes time for companies to shift and learn new technologies or techniques, while it only takes a consumer a split second to change their journey and process to purchase. So just as customers are changing their buying and researching habits, we need to as well! So as marketers, what’s the key to keeping up with our audience’s needs while growing revenue at an exponential rate? Here are three strategies:

The post 3 Changes Marketers Need To Make To Be Successful  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 May

The Real Reason Employees Aren’t Sharing Your Content

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Employee Social Sharing

Author: Anja Skrba

The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.

The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 May

A 3-Step Data-Oriented Approach to Effective Influencer Marketing

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Influencer Marketing Strategy

Author: Johnathan Chanti

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.

The post A 3-Step Data-Oriented Approach to Effective Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 May

Four Things Smart Marketers Do With Press Coverage

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4 Ways to get more from your press coverage

Author: Marissa Lyman

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. Here’s how:

The post Four Things Smart Marketers Do With Press Coverage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 May

7 of the Best Email Marketing Campaigns of 2016

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Best Email Examples 2016

Author: Ellen Gomes

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 May

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

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Modern Email Marketing

Author: Cassidy Milder

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.

The post 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 May

4 Ways to Bridge the Gap Between Online and Offline Marketing

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Bridge The Divide Between Offline & Online Channels

Author: Vyoma Kapur

Often, we think of marketing as being “online” and “offline” or “traditional”. But, with wearables, smart TVs and the internet of things, the line between the two is blurring. No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential.

The post 4 Ways to Bridge the Gap Between Online and Offline Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Apr

Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership

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marketing-nation-summit-day-3

Author: Ellen Gomes

Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit.  Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Here are some takeaways […]

The post Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Apr

5 Insider Tips to Get a Demo That’s Actually Useful

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5 tips to get an effective martech demo

Author: Omair Malik

During your evaluation, the product demo is your chance to understand how this new platform will change your life for the better. Rather than a generic recording, here are 5 tips on how to get the most out of your demo and the experts who’ll answer your questions and paint a clear picture of how you can lead your team to success.

The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Apr

Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing

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Author: Ellen Gomes

It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests […]

The post Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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