Archives for Consumer

20 Jun

Engage to Win, a Blueprint for Success in the Engagement Economy

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image-5792

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jun

B2C Marketing: What No One is Talking About 

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image-5675

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of […]

The post B2C Marketing: What No One is Talking About  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jun

3 Reasons Why Marketers Need Project Management Tools

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image-5666

Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.

The post 3 Reasons Why Marketers Need Project Management Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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