Archives for Modern Marketing

16 May

History Repeats Itself, Even in Marketing

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“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. While digital marketing through an ever-growing number of […]

The post History Repeats Itself, Even in Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 May

What a Fearless Marketer Looks Like in a Scaling Startup

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Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a […]

The post What a Fearless Marketer Looks Like in a Scaling Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 May

The Big Deal About Corporate Social Responsibility

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With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. Why shouldn’t that apply to the business world too? As a social impact director, my job is […]

The post The Big Deal About Corporate Social Responsibility appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 May

Bold and Brave: Behind the Scenes of Our Partnership Strategy

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Nelson Mandela said, “None of us, acting alone, can achieve success.” With Marketing Nation Summit this week, I have been thinking a lot about fearlessness, partnership, and success. In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, […]

The post Bold and Brave: Behind the Scenes of Our Partnership Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 May

Big Lessons from Marketing’s Fearless 50

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For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. This included hearing from an all-star panel moderated by Marketo CMO Sarah Kennedy, and five remarkable members of the […]

The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 May

What I Learned About Marketing From Lindsey Vonn

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This week at the Marketing Nation Summit, Marketo is excited to bring one of the most fearless athletes of our time to the keynote stage—Olympic skier, Lindsey Vonn. Now, a quick disclaimer that I’m not an athletic person. I went skiing exactly once when I was 13. I fell down the hill, kicked myself in […]

The post What I Learned About Marketing From Lindsey Vonn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Apr

Announcing the First 25 Members of Our Fearless 50!

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The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? What we found has been truly inspiring—and […]

The post Announcing the First 25 Members of Our Fearless 50! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Apr

5 Cartoons for the Fearless Marketer (+ Caption Contest!)

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Tom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom […]

The post 5 Cartoons for the Fearless Marketer (+ Caption Contest!) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Apr

6 Marketing Lessons From an Economist

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image-9687

Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my […]

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11 Apr

The 3 Topics Marketers Care Most About In 2018

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There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling, the resurgence of email marketing, new regulations, and countless others. We looked to you, our readers, with a recent content subscriber survey to find out what […]

The post The 3 Topics Marketers Care Most About In 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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