Archives for Modern Marketing

02 Feb

How to Scale Creativity for Exceptional Marketing With Jay Acunzo

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As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re […]

The post How to Scale Creativity for Exceptional Marketing With Jay Acunzo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Jan

5 Simple Marketing Tips for New Business Growth

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Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking […]

The post 5 Simple Marketing Tips for New Business Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Jan

6 Reasons to NOT Ignore Amazon as a Content Platform

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Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must be thoughtfully designed. Copy needs to mean something. But what you might not be considering is that your search engine strategy and Amazon search […]

The post 6 Reasons to NOT Ignore Amazon as a Content Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jan

Ingenuity Rising: How to Boost UX and Sales Simultaneously

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Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start […]

The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Dec

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

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Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second […]

The post How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Dec

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

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A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape […]

The post How to Show Off Your USP (Unique Selling Point) and Gain Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Nov

3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

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With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth. New entrants from retail and technology are shaking up the traditional ecosystem. Increasing […]

The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Nov

The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

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image-7661

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and […]

The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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