Archives for Modern Marketing

18 May

3 Changes Marketers Need To Make To Be Successful 

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It takes time for companies to shift and learn new technologies or techniques, while it only takes a consumer a split second to change their journey and process to purchase. So just as customers are changing their buying and researching habits, we need to as well! So as marketers, what’s the key to keeping up with our audience’s needs while growing revenue at an exponential rate? Here are three strategies:

The post 3 Changes Marketers Need To Make To Be Successful  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 May

3 Reasons Why Marketers Are Getting Excited About AI

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Marketing and AI

Author: Ari Soffer

No, it won't turn your brain into a supercomputer. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it's unlikely to evolve into a race of cyborgs bent on destroying the human race or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers:

The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 May

4 Ways to Bridge the Gap Between Online and Offline Marketing

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Bridge The Divide Between Offline & Online Channels

Author: Vyoma Kapur

Often, we think of marketing as being “online” and “offline” or “traditional”. But, with wearables, smart TVs and the internet of things, the line between the two is blurring. No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential.

The post 4 Ways to Bridge the Gap Between Online and Offline Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Apr

Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership

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Author: Ellen Gomes

Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit.  Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Here are some takeaways […]

The post Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Apr

Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing

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Author: Ellen Gomes

It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests […]

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25 Apr

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

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Author: Ellen Gomes

As 6500+ marketers descended on Moscone in San Francisco, it can only mean one thing. Marketing Nation Summit is here. As day one at the Marketing Nation Summit wraps, this post will cover highlights from the amazing keynotes and breakout sessions.

The post Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Apr

You’re Invited to a Gathering of the Masters of the Marketing Universe

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the #1 marketing conference in the industry

Author: Stacy Milman

It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Here are three tips to make the most out of your time learning from the most complete ecosystem of marketing solutions at Summit.

The post You’re Invited to a Gathering of the Masters of the Marketing Universe appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Mar

3 Can’t-Miss Learnings at Marketing Nation Summit 2017

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best marketing conference 2017

Author: Chandar Pattabhiram

In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives all of you a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement–The Marketing Nation. And while it will be the best party in town, my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017.

The post 3 Can’t-Miss Learnings at Marketing Nation Summit 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Mar

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

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Marketo Champions share their thoughts on Marketing Nation Summit

Author: Katie Pope

In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. While we're certainly excited for another great event, we understand that it can sound like we're beating our own drum. So, don’t just take our word for it! In this blog, our Marketo Champions will share why they've attended past Summits and what they're looking forward to this year.

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13 Mar

7 Things You Can Learn from Influencers at Marketing Nation Summit

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industry influencers at Marketing Nation Summit

Author: Ellen Gomes

Influencers are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. This year at the Marketing Nation Summit, we’re bringing 18+ influencer sessions to life. Read on for 7 things that you can learn from them.

The post 7 Things You Can Learn from Influencers at Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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