Archives for Modern Marketing
Here are 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release.
Let's look at how Beyoncé carefully curated both a household name and a powerhouse brand with a clear vision and purpose articulated across channels.
User experience design, or UX design as it’s often called, takes that basic idea and applies it to the digital world. Like that old retail adage, though, the concept of UX design often spurs uncertainty about what it really means and how best to implement it.
The post The 6 Truths About UX Design appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this blog I'll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results:
To better understand the impact and opportunities of this marketing evolution, let's explore two key developments that I think will impact marketing's future.
You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend:
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of […]
The post B2C Marketing: What No One is Talking About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.
The post 3 Reasons Why Marketers Need Project Management Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It takes time for companies to shift and learn new technologies or techniques, while it only takes a consumer a split second to change their journey and process to purchase. So just as customers are changing their buying and researching habits, we need to as well! So as marketers, what’s the key to keeping up with our audience’s needs while growing revenue at an exponential rate? Here are three strategies:
The post 3 Changes Marketers Need To Make To Be Successful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ari Soffer
No, it won't turn your brain into a supercomputer. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it's unlikely to evolve into a race of cyborgs bent on destroying the human race or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers:
The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.