Archives for Modern Marketing
Author: Chandar Pattabhiram
In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives all of you a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement–The Marketing Nation. And while it will be the best party in town, my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017.
The post 3 Can’t-Miss Learnings at Marketing Nation Summit 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Katie Pope
In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. While we're certainly excited for another great event, we understand that it can sound like we're beating our own drum. So, don’t just take our word for it! In this blog, our Marketo Champions will share why they've attended past Summits and what they're looking forward to this year.
Author: Ellen Gomes
Influencers are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. This year at the Marketing Nation Summit, we’re bringing 18+ influencer sessions to life. Read on for 7 things that you can learn from them.
Author: Rick Siegfried
Attending Marketing Nation Summit is almost a rite of passage. There really is only one industry event for anyone that's marketing in this transformational age. So, if you're curious whether the Marketing Nation Summit has something to offer you, here are the top five reasons you need to be in San Francisco on April 23rd-26th.
Author: Vyoma Kapur
Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Let’s look at five key steps to penetrate a new industry.
The post 5 Steps to Market to a New Vertical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
Just like in baking, a marketing strategy includes several components that require expert measurement and precise mixing to produce the results you’re looking for. To that end, I thought it would be fun to pull together four Valentine's Day marketing recipes to contribute to your overall marketing success! And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite recipes I hope you’ll enjoy.
The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
We’ve all been there before. Some call it writer’s block, others might call it having an ‘off’ day. How can a marketer expect to be creative all the time? Athletes have bad days, so why can’t we? The truth is that we are inundated by thousands of marketing messages every single day and it’s up to us, the marketers, to draw inspiration from our peers. When I’m having a ‘stuff my face with cake instead of write marketing emails’ kind of day, these are my usual sources of marketing inspiration.
Author: Chandar Pattabhiram
As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. A blizzard of data that marketers need to sift through to determine what matters and what doesn’t. To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017.
Author: Steve Lucas
It’s time for my annual prediction blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. For everything else that happened in 2016, I think it's best summarized as the "year where all our collective analytics and predictive prowess failed us,” at least in the U.S. when it comes to predicting little things like presidential elections. That said, we benefit greatly from analytics, computational insight, predictive models, and all the like in many ways, especially when predictability stands to provide a benefit or convenience for us. Which leads me to 2017.
The post 2 Zero Risk Predictions for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Elaine Ip
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights.However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. To make things easier, I've compiled a Cliff Notes version of our top performing blogs for 2016.
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.