Archives for Modern Marketing

09 Aug

Why Marketing Is Business Development’s Most Valuable Player

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image-10868

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but […]

The post Why Marketing Is Business Development’s Most Valuable Player appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Aug

Why You Should Use Video Games to Train Your Team

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image-10804

“Why are you playing that Nintendo?” “You ought to be learning a real skill with your time.” “Go play outside like they did in the good ole days.” Do any of these statements sound familiar to the gamers out there? Growing up, it was preached by the older generation that video games were a waste […]

The post Why You Should Use Video Games to Train Your Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Jul

Our Fearless 50 on Being Fearless

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image-10689

Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless, including key takeaways that you can learn from as well. Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily […]

The post Our Fearless 50 on Being Fearless appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jul

The Final 25 Members of Our Fearless 50 Are Here!

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image-10612

I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers, it has been our mission to remember what we learned […]

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09 Jul

CEO Speaks: MarTech Trends, CEO/CMO Partnership & More

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image-10574

Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in […]

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28 Jun

The Evolution of Graphic Design

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image-10491

Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. However, in the last 60 years graphic design has forged ahead, […]

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27 Jun

Why Decision Trees Are Terrible for Omni-Channel Marketing

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image-10473

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more […]

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21 Jun

Clients Long for Brave Agencies: 3 Fears to Conquer

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image-10425

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the […]

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30 May

The Fearless Girl Across Generations—Just How Fearless Are We?

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image-10214

Sometimes you look at something and know it’s a teachable moment. Maybe it’s because you are the mom of a 16-year-old boy, and there have been many teachable moments in his lifetime. Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. […]

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16 May

History Repeats Itself, Even in Marketing

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image-10085

“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. While digital marketing through an ever-growing number of […]

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