Archives for Modern Marketing

13 Jun

B2C Marketing: What No One is Talking About 

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Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. For the businesses that do, it’s a game changer. B2B marketers have the art of […]

The post B2C Marketing: What No One is Talking About  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jun

3 Reasons Why Marketers Need Project Management Tools

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Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.

The post 3 Reasons Why Marketers Need Project Management Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 May

3 Changes Marketers Need To Make To Be Successful 

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It takes time for companies to shift and learn new technologies or techniques, while it only takes a consumer a split second to change their journey and process to purchase. So just as customers are changing their buying and researching habits, we need to as well! So as marketers, what’s the key to keeping up with our audience’s needs while growing revenue at an exponential rate? Here are three strategies:

The post 3 Changes Marketers Need To Make To Be Successful  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 May

3 Reasons Why Marketers Are Getting Excited About AI

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Marketing and AI

Author: Ari Soffer

No, it won't turn your brain into a supercomputer. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it's unlikely to evolve into a race of cyborgs bent on destroying the human race or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers:

The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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