Archives for Modern Marketing

10 Oct

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

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image-11528

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]

The post 3 Ways to Build a ‘Riches in Niches’ Agency Business Model appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Sep

Why Top Brands Win with Transparency

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image-11376

“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin Consumers Choose Companies They Trust Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Tech giants such as Apple and Google are in part so successful because of the trust built within […]

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20 Sep

Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

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image-11332

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to […]

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19 Sep

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

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image-11267

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run. The entire point is to increase a measurable growth target—not to grow as much as possible […]

The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Aug

Why You Should Be Your Company’s Next CEO

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image-11069

First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the rise of the company, followed by the move from analog to digital. Now we’re at the start of the fourth industrial revolution; a revolution that’s being powered […]

The post Why You Should Be Your Company’s Next CEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Aug

Why Marketing Is Business Development’s Most Valuable Player

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image-10868

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but […]

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02 Aug

Why You Should Use Video Games to Train Your Team

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image-10804

“Why are you playing that Nintendo?” “You ought to be learning a real skill with your time.” “Go play outside like they did in the good ole days.” Do any of these statements sound familiar to the gamers out there? Growing up, it was preached by the older generation that video games were a waste […]

The post Why You Should Use Video Games to Train Your Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Jul

Our Fearless 50 on Being Fearless

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image-10689

Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless, including key takeaways that you can learn from as well. Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily […]

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13 Jul

The Final 25 Members of Our Fearless 50 Are Here!

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image-10612

I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers, it has been our mission to remember what we learned […]

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09 Jul

CEO Speaks: MarTech Trends, CEO/CMO Partnership & More

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image-10574

Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in […]

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