Archives for Visual Content and Design
Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up. Continue reading →
The post Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content appeared first on Content Marketing Institute.
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading →
The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute.
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading →
The post 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment appeared first on Content Marketing Institute.
Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading →
The post 12 Types of Awesome Visual Content You Can Use in Your Blog Posts appeared first on Content Marketing Institute.
The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading →
The post 16 Visual Storytelling Tips to Give Your Content Marketing a Boost appeared first on Content Marketing Institute.
Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business. Continue reading →
The post Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games appeared first on Content Marketing Institute.
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading →
The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading →
Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading →
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading →
The post Interactive Content Fuels Customer Experiences [Research] appeared first on Content Marketing Institute.