Archives for Visual Content and Design
It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy. Continue reading →
Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video. Here’s how to strategize the right way. Continue reading →
The post Video Marketing Strategy: What Marketers Need to Know appeared first on Content Marketing Institute.
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources. Continue reading →
Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading →
Wonder what it takes to make a video so good your audience or news outlets can't wait to get their hands on it? Learn from a marketer who uses video to crush Jordan Winery’s content marketing strategy. Continue reading →
The post How a Winery Crushed Its Content Marketing With Video appeared first on Content Marketing Institute.
If your process for infographics is chaotic, content random, and design guidelines unclear, the final product is rarely engaging or effective. Create this one document following a few simple steps to map a clear road for better infographics. Continue reading →
The post The One Thing That Can Make a Big Difference in Your Infographics appeared first on Content Marketing Institute.
Want tips guaranteed to result in bad charts? Probably not. Yet sometimes you can learn best from things gone wrong. Discover six ways data visualization mistakes confuse, bore, and bother your audiences – from the guy who wrote the book on it. Continue reading →
Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series. Continue reading →
The post Video Storytelling Secrets From an Award-Winning Series appeared first on Content Marketing Institute.
Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading →
The post 10 Ways to Make Videos Your Customers Can’t Resist appeared first on Content Marketing Institute.
Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up. Continue reading →
The post Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content appeared first on Content Marketing Institute.