Archives for Visual Content and Design
How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading →
The post Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar appeared first on Content Marketing Institute.
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading →
Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading →
SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading →
The post SEO and Website Image Optimization 10-Point Checklist for Marketers appeared first on Content Marketing Institute.
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading →
Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible. Continue reading →
The post How to Create a Best-in-Class Infographic Series in 6 Steps appeared first on Content Marketing Institute.
No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving. Continue reading →
The post Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands appeared first on Content Marketing Institute.
Effective data visualization is much more than creating a flashy graphic. Harvard Business Review’s senior editor shares how to transform the power of complex ideas into understandable and shareable visuals. Continue reading →
The post How to Transform Complex Data Into Understandable and Shareable Visuals appeared first on Content Marketing Institute.
As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content. Continue reading →
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading →
The post 11 Smart Marketing Examples That Nail Visual Content appeared first on Content Marketing Institute.