Archives for Visual Content and Design
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading →
The post Interactive Content Fuels Customer Experiences [Research] appeared first on Content Marketing Institute.
Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading →
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading →
The post 5 Important Visual Lessons From Designers for Content Marketers appeared first on Content Marketing Institute.
How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading →
The post Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar appeared first on Content Marketing Institute.
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading →
Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading →
SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading →
The post SEO and Website Image Optimization 10-Point Checklist for Marketers appeared first on Content Marketing Institute.
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading →
Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible. Continue reading →
The post How to Create a Best-in-Class Infographic Series in 6 Steps appeared first on Content Marketing Institute.
No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving. Continue reading →
The post Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands appeared first on Content Marketing Institute.