Archives for Getting Buy In
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading →
The post Content Marketing ROI: A Formula for Any Type of Organization appeared first on Content Marketing Institute.
Do public companies that consistently deliver valuable communication to customers perform better in stock markets than the average public company? We’ve taken on that challenge. See how the new PNR15 stock portfolio performs. Continue reading →
The post Does Successful Content Marketing Lead to Rising Stock Prices? appeared first on Content Marketing Institute.
Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons. Continue reading →
The post Get Buy-In From Executives With These 6 Common-Sense Reasons appeared first on Content Marketing Institute.
Content marketing is the wave of the future. Want to make sure your executives get that? Here are 10 stats to help you make the case for content marketing.
The post Why is Content Marketing Today’s Marketing? 10 Stats That Prove It appeared first on Content Marketing Institute.
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading →