Archives for Getting Buy In

17 Jul

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

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Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading

The post 10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers appeared first on Content Marketing Institute.

03 Aug

The Biggest Content Marketing Trends in 2017

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Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

The post The Biggest Content Marketing Trends in 2017 appeared first on Content Marketing Institute.