Archives for Content Distribution and Promotion
B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading →
The post LinkedIn Publishing Trends Every Marketer Must Know appeared first on Content Marketing Institute.
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
The post How to Build a Smart Yet Simple Social Media Marketing Plan [Template] appeared first on Content Marketing Institute.
Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading →
The post 9 Brilliant Tactics to Promote Your Blog Content on Facebook appeared first on Content Marketing Institute.
We explore new standards for media placements and wonder if Snapchat will follow in Myspace's footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading →
The post This Week in Content Marketing: Could Snapchat Be the Next Myspace? appeared first on Content Marketing Institute.
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading →
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos. Continue reading →
While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that. Continue reading →
The post Shares Are Not Enough: How to Amplify Your Content and Build Links appeared first on Content Marketing Institute.
Are you in a rut when it comes to making standout content? Do you think a viral piece of content requires a stroke of luck or a simple mathematical formula? The truth is more nuanced. Here are four points to boost the creativity.
No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading →
The post Create, Distribute, and Share: 15 Essential Content Marketing Templates appeared first on Content Marketing Institute.
This week, the guys debate the IAB's latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading →
The post This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media appeared first on Content Marketing Institute.