Archives for Content Distribution and Promotion
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading →
How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading →
The post Publishing Frequency: Why (and How) We’re Changing Things Up appeared first on Content Marketing Institute.
If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading →
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading →
The post 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs appeared first on Content Marketing Institute.
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading →
The post How Brands Use Pop-Up Experiences to Make a Lasting Impression appeared first on Content Marketing Institute.
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading →
The post Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time appeared first on Content Marketing Institute.
Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading →
The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading →
The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading →
The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it. Continue reading →
The post 17 No-Cost Ways Writers Can Extend Reach of Their Editorial appeared first on Content Marketing Institute.