Archives for Content Distribution and Promotion

25 Apr

10 (Mostly) Quick Wins to Steal for Your Original Research Project

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Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

The post 10 (Mostly) Quick Wins to Steal for Your Original Research Project appeared first on Content Marketing Institute.

27 Mar

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

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Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading

The post 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning appeared first on Content Marketing Institute.

23 Mar

Conversational Content: How to Market Through Text Messaging and Chatbots

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Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

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