Archives for Content Distribution and Promotion
The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively. Continue reading →
Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading →
Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options. Continue reading →
Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.
Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens. Continue reading →
Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help. Continue reading →
Have you noticed? Newsletters are hot right now. They’re incredibly powerful. How can you create a newsletter that gets opened every time you send it? Consider these eight strategies with best-in-class examples. Continue reading →
The post How to Create a Brilliant Newsletter People Want to Read appeared first on Content Marketing Institute.
If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed, and some tools to help. Continue reading →
B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading →
The post LinkedIn Publishing Trends Every Marketer Must Know appeared first on Content Marketing Institute.
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
The post How to Build a Smart Yet Simple Social Media Marketing Plan [Template] appeared first on Content Marketing Institute.