Archives for Content Distribution and Promotion
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading →
The post Instagram Marketing: 4 Features You Should Be Using [Examples] appeared first on Content Marketing Institute.
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading →
With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates. Continue reading →
The post 4 Unconventional Ways to Promote Blog Content on Social Media appeared first on Content Marketing Institute.
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading →
How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading →
The post Publishing Frequency: Why (and How) We’re Changing Things Up appeared first on Content Marketing Institute.
If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading →
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading →
The post 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs appeared first on Content Marketing Institute.
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading →
The post How Brands Use Pop-Up Experiences to Make a Lasting Impression appeared first on Content Marketing Institute.
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading →
The post Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time appeared first on Content Marketing Institute.
Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading →