Archives for Building Your Audience
B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading →
The post LinkedIn Publishing Trends Every Marketer Must Know appeared first on Content Marketing Institute.
We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading →
The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading →
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading →
The post 60+ Content Marketing Predictions for a Successful 2017 [New E-Book] appeared first on Content Marketing Institute.
An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading →
The post The Secret Your Website Traffic Might Be Trying to Tell You appeared first on Content Marketing Institute.
Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy. Continue reading →
Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading →
Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started. Continue reading →
This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
The post This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory appeared first on Content Marketing Institute.