Archives for Building Your Audience

03 Oct

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

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User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

The post User-Generated Content: Where Does It Fit in Your Content Marketing Strategy? appeared first on Content Marketing Institute.

28 Jul

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

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Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.

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