Archives for Building Your Audience

29 Apr

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

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We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

The post This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning appeared first on Content Marketing Institute.

22 Apr

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

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We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.  Continue reading

The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute.

25 Feb

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

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We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.

12 Dec

60+ Content Marketing Predictions for a Successful 2017 [New E-Book]

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What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading

The post 60+ Content Marketing Predictions for a Successful 2017 [New E-Book] appeared first on Content Marketing Institute.