Archives for Building Your Audience
Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue. Continue reading →
The post The Only 10 Ways to Make Money From Content Marketing appeared first on Content Marketing Institute.
We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading →
The post This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning appeared first on Content Marketing Institute.
We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint. Continue reading →
The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute.
B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading →
The post LinkedIn Publishing Trends Every Marketer Must Know appeared first on Content Marketing Institute.
We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading →
The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading →
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading →
The post 60+ Content Marketing Predictions for a Successful 2017 [New E-Book] appeared first on Content Marketing Institute.
An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading →
The post The Secret Your Website Traffic Might Be Trying to Tell You appeared first on Content Marketing Institute.
Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy. Continue reading →