Archives for Teams and Skills

30 Jun

Content Marketing Industry: What’s Happening in Hiring [Research]

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Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

The post Content Marketing Industry: What’s Happening in Hiring [Research] appeared first on Content Marketing Institute.

31 May

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

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Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

The post LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team appeared first on Content Marketing Institute.

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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image-4996

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.