Archives for Teams and Skills

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

04 Jan

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

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Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

The post 10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes appeared first on Content Marketing Institute.

11 Nov

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

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To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

The post How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline appeared first on Content Marketing Institute.