Archives for Teams and Skills

31 May

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

image-5475
image-5475

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

The post LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team appeared first on Content Marketing Institute.

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

image-5281
image-5281

We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

image-4996
image-4996

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

04 Jan

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

image-2935
image-2935

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading

The post 10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes appeared first on Content Marketing Institute.