Archives for Teams and Skills
You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional? Continue reading →
The post Elevate Your Marketing Career: 5 Ways to Invest in You appeared first on Content Marketing Institute.
If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing. Continue reading →
We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week. Continue reading →
The post This Week in Content Marketing: The Battle for Custom Content appeared first on Content Marketing Institute.
Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees. Continue reading →
The post 10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes appeared first on Content Marketing Institute.
“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading →
The post 9 Questions Every Content Marketing Job Candidate Should Ask appeared first on Content Marketing Institute.
To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading →
The post How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline appeared first on Content Marketing Institute.
To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.
The post 7 Steps to Building a Content Marketing Culture That Works appeared first on Content Marketing Institute.
How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency. Continue reading →
The post 10 Interview Questions to Find the Best Content Marketers appeared first on Content Marketing Institute.
We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading →
The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading →
The post This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas appeared first on Content Marketing Institute.