Archives for Teams and Skills

06 Dec

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

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B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research] appeared first on Content Marketing Institute.

16 Nov

Why Marketers Need to Think Like Data Scientists (And How to Do It)

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If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.

13 Nov

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

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Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

The post An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team appeared first on Content Marketing Institute.

09 Nov

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

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Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading

The post Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs appeared first on Content Marketing Institute.

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