Archives for b2b consumer

20 Oct

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

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A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, […]

The post The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Sep

11 Automated Emails You Should Be Sending with Your Engagement Platform

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image-6976

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain […]

The post 11 Automated Emails You Should Be Sending with Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.