Archives for Customer Marketing

03 Jul

Customer Lifecycle Marketing: Best Strategies to Increase Profit

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If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing […]

The post Customer Lifecycle Marketing: Best Strategies to Increase Profit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Apr

Does Your Product Help Your Customers Get Promoted?

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At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: In this post, I’ll explain how customer advocacy is […]

The post Does Your Product Help Your Customers Get Promoted? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Mar

3 Things to Know About Customer Success Marketing

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We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your […]

The post 3 Things to Know About Customer Success Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Feb

5 Values to Look for in Your Next Technology Partner

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Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing […]

The post 5 Values to Look for in Your Next Technology Partner appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Feb

Why You Should Treat Partner and Customer Acquisition the Same Way

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Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing […]

The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Sep

Enhance Your Customer Journey in 4 Steps

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Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout […]

The post Enhance Your Customer Journey in 4 Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 May

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

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SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Mar

The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

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invest in customer success

Author: Toby Emerson

It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your customers.

The post The Marketo Approach: 3 Ways to Invest in Your Customers Through Education appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.