Archives for Customer Marketing

26 Sep

Enhance Your Customer Journey in 4 Steps

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Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout […]

The post Enhance Your Customer Journey in 4 Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 May

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

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SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Mar

The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

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invest in customer success

Author: Toby Emerson

It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your customers.

The post The Marketo Approach: 3 Ways to Invest in Your Customers Through Education appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.