Archives for Paid Advertising

04 Feb

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

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We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.

14 Jan

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

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The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading

The post This Week in Content Marketing: This is the Year Agencies Buy Media Companies appeared first on Content Marketing Institute.

24 Dec

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

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This week, we talk truth about Facebook's plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

The post This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands appeared first on Content Marketing Institute.