Archives for Agile Marketing
Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey. Continue reading →
The post Do Agile Marketers Wear the Quality Content Crown? appeared first on Content Marketing Institute.
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content. Continue reading →
Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading →
The post 7 Things You Need to Have a Productive (and Happy) Content Marketing Team appeared first on Content Marketing Institute.
Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading →
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading →
The post How to Avoid the Mistakes Our Agile Marketing Team Made appeared first on Content Marketing Institute.
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication. Continue reading →
The post Make Your Audience the Hero With a One-Sentence Agile User Story appeared first on Content Marketing Institute.
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading →
The post Play Marketball: Turn Disconnected Teams Into High Performers appeared first on Content Marketing Institute.
Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading →
The post Confused About Agile Marketing? Your Questions Answered appeared first on Content Marketing Institute.
Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading →