Archives for Agile Marketing
Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading →
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading →
The post How to Avoid the Mistakes Our Agile Marketing Team Made appeared first on Content Marketing Institute.
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication. Continue reading →
The post Make Your Audience the Hero With a One-Sentence Agile User Story appeared first on Content Marketing Institute.
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading →
The post Play Marketball: Turn Disconnected Teams Into High Performers appeared first on Content Marketing Institute.
Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading →
The post Confused About Agile Marketing? Your Questions Answered appeared first on Content Marketing Institute.
Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading →