Archives for Sales Marketing Alignment

07 Feb

5 Myths About Sales and Marketing Alignment Debunked

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sales and marketing alignment myths debunked

Author: Stacey Thornberry

When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. To strengthen marketing and sales relationships so both teams can more effectively and efficiently work together to drive revenue, we consistently need to squash any negative myths in the universe that exist. Here are five sales and marketing alignment myths that you should stop believing right now.

The post 5 Myths About Sales and Marketing Alignment Debunked appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Jan

4 Secret Weapons for Sales Enablement

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content for sales enablement

Author: Chris Gillespie

There are nearly 17 million Google search results for “marketing and sales alignment”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. But this one is different. Today, I’ll share how marketers can achieve alignment by simply enabling sales to close more deals. Here are four assets you can create to enable sales to close more deals.

The post 4 Secret Weapons for Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Nov

3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment

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Author: Tanya Chu

Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. However, things do not always go as planned. In this blog, I’ll share some common marketing operations mistakes I've come across and how to avoid them.

The post 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Oct

5 Best Practices for Improving Sales Enablement

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5 Best Practices for Improving Sales Enablement

Author: Jeff Day

In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal—conversations with their prospects in order to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation. Consider these five tips to ensure your content creation and distribution efforts drive measurable, bottom-line results.

The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.