Archives for Sales Marketing Alignment

25 Apr

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

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image-9849

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between […]

The post 5 Practical Ways to Strengthen Your Sales and Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Mar

5 Ways AI Can Help Sales and Marketing Alignment

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image-9450

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with […]

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06 Mar

Why You Need a Sales & Marketing Process Flow to Achieve Alignment

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In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last […]

The post Why You Need a Sales & Marketing Process Flow to Achieve Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jan

What Marketers Can Learn From Their Sales Team

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image-8505

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational […]

The post What Marketers Can Learn From Their Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Sep

The Real World: Marketing & Sales Alignment

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image-6879

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment   As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […]

The post The Real World: Marketing & Sales Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Sep

3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

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image-6783

Operations that you may never be aware of are occurring constantly across your organization through various processes and details. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and […]

The post 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Feb

5 Myths About Sales and Marketing Alignment Debunked

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sales and marketing alignment myths debunked

Author: Stacey Thornberry

When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. To strengthen marketing and sales relationships so both teams can more effectively and efficiently work together to drive revenue, we consistently need to squash any negative myths in the universe that exist. Here are five sales and marketing alignment myths that you should stop believing right now.

The post 5 Myths About Sales and Marketing Alignment Debunked appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Jan

4 Secret Weapons for Sales Enablement

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content for sales enablement

Author: Chris Gillespie

There are nearly 17 million Google search results for “marketing and sales alignment”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. But this one is different. Today, I’ll share how marketers can achieve alignment by simply enabling sales to close more deals. Here are four assets you can create to enable sales to close more deals.

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