Archives for Sales Marketing Alignment

06 Jul

How to Generate the Leads that Sales Wants with Paid Social

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Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it’s time to fire up the ads and watch […]

The post How to Generate the Leads that Sales Wants with Paid Social appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jun

5 Benefits of a Strong Sales & Marketing Partnership

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image-10345

I spent much of my young life on a baseball diamond, and after experiencing both the highs of championships and lows that were not dissimilar from the Bad News Bears, I noticed one ironclad pattern: Championship teams are united. There are two modalities through which baseball can be understood. Many are of the belief that […]

The post 5 Benefits of a Strong Sales & Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Apr

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

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Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. Never a gap, never a hang-up. A boy can dream. Creating a strong partnership between […]

The post 5 Practical Ways to Strengthen Your Sales and Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Mar

5 Ways AI Can Help Sales and Marketing Alignment

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image-9450

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with […]

The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Mar

Why You Need a Sales & Marketing Process Flow to Achieve Alignment

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In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last […]

The post Why You Need a Sales & Marketing Process Flow to Achieve Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jan

What Marketers Can Learn From Their Sales Team

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image-8505

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational […]

The post What Marketers Can Learn From Their Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Sep

The Real World: Marketing & Sales Alignment

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This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment   As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […]

The post The Real World: Marketing & Sales Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Sep

3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

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image-6783

Operations that you may never be aware of are occurring constantly across your organization through various processes and details. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and […]

The post 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.