Archives for Storytelling

23 Feb

The Business Story Argument: A Working Framework to Pressure Test Your Story

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Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading

The post The Business Story Argument: A Working Framework to Pressure Test Your Story appeared first on Content Marketing Institute.

27 Aug

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

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Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

05 Mar

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

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Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

The post Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process appeared first on Content Marketing Institute.