Archives for Storytelling
Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading →
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading →
The post Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process appeared first on Content Marketing Institute.
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading →
The post 3 Museum Design Principles to Help Your Content Marketing appeared first on Content Marketing Institute.
To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading →
The post 5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites) appeared first on Content Marketing Institute.
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading →