Archives for Podcasts

28 Jul

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

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Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.

25 Feb

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

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We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.

26 Nov

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

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image-2347

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what's boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

The post This Week in Content Marketing: What Does Fake News Mean for Content Marketing? appeared first on Content Marketing Institute.