Archives for Findings from CMI Research

10 Sep

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

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Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

12 Apr

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

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Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research] appeared first on Content Marketing Institute.

22 Mar

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

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Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

The post 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] appeared first on Content Marketing Institute.