Archives for Findings from CMI Research
Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading →
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading →
The post Content Marketing and Sales Alignment: Bridging the Gap [New Research] appeared first on Content Marketing Institute.
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading →
The post Tech Marketers Think Outside the Buyer’s Journey [New Research] appeared first on Content Marketing Institute.
She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018. Continue reading →
The post 3 Aha Moments to Improve Your Content Marketing in 2018 appeared first on Content Marketing Institute.
Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading →
The post New Research Reveals Habits of Top Content Marketers appeared first on Content Marketing Institute.
Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading →
The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.
It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading →
The post Cover All the Bases With 21 Winning Content Marketing Tactics appeared first on Content Marketing Institute.
Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading →
Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading →
The post 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] appeared first on Content Marketing Institute.
Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading →
The post Prepare to Be Ignored if You Don’t Have Subscription Goals appeared first on Content Marketing Institute.