Archives for General Management
Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability.
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.
Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing--the importance of HR for marketing success and the rise of "champion leaders."
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.
Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from MarketingProfs.
Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.