20 Feb

5 Values to Look for in Your Next Technology Partner

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image-9026

Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing […]

The post 5 Values to Look for in Your Next Technology Partner appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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19 Feb

What Key Marketing Metrics Matter for Your Website?

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image-9022

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […]

The post What Key Marketing Metrics Matter for Your Website? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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