Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. Read the full article at MarketingProfs
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment. Read the full article at MarketingProfs
"GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations&#8212;even if your business is US-based&#8212;could mean serious consequences. Read the full article at MarketingProfs
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read the full article at MarketingProfs
AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding […]
The post 4 Use Cases of AI for B2B Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six. Continue reading →
The post How to Create Pillar Content Google Will Love appeared first on Content Marketing Institute.
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at MarketingProfs
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. Read the full article at MarketingProfs
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. Read the full article at MarketingProfs
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand […]
The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.