21 Feb

How to Create Evergreen Content with Lasting Engagement

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evergreen content that's engaging

Author: Anna Talerico

Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. Adding a quiz, video, infographic, or other interactive element could be the update your content needs to get back in the game.

The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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19 Feb

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

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Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.

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18 Feb

This Week in Content Marketing: Medium Picked the Wrong Business Model

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We discuss Super Bowl ads, Snapchat's all-important IPO, and Medium's new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

The post This Week in Content Marketing: Medium Picked the Wrong Business Model appeared first on Content Marketing Institute.

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17 Feb

PBNs, HTTPS, and Other Acronyms: Weekly Forum Update

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The SEO world has more acronyms than you can shake a well-optimized stick at, and our communities are talking about some of the biggest ones this week. On Cre8asiteforums, we’ll talk about social media and compassion, Amazon’s strange new .bot TLD, and lending a hand to an old friend. From WebmasterWorld, we have stories about vanishing image search traffic and the difficulties involved with switching from HTTP to HTTPS. Then... [Read More...]

The post PBNs, HTTPS, and Other Acronyms: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.

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