To better understand the impact and opportunities of this marketing evolution, let's explore two key developments that I think will impact marketing's future.
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading →
The post How to Write Email Newsletters People Want to Open and Act On appeared first on Content Marketing Institute.
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading →
The post 101+ KPI Options – Why You Need to Pick the Best Ones appeared first on Content Marketing Institute.
We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil. Continue reading →
New Facebook Group features are live—community managers everywhere are celebrating! Here's what's new with Group Insights, Request Filters, Group Linking, and more!
The post What Facebook’s New Group Features Means For Community Managers appeared first on DigitalMarketer.
This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor. Ann Smarty brings up that Google... [Read More...]
The post Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.