Brand Management

Solve the Mystery of Why People Buy: ‘Brand Seduction’ Author Daryl Weber on Marketing Smarts [Podcast]

6 years ago 236 Likes 57K

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

7 years ago 90 Likes 914

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

7 years ago 72 Likes 832

True Influence Isn’t About Follower Counts: Adobe’s Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

8 years ago 54 Likes 620

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

8 years ago 46 Likes 521