{"id":8588,"date":"2018-01-15T15:00:01","date_gmt":"2018-01-15T15:00:01","guid":{"rendered":"https:\/\/www.marketingprofs.com\/articles\/2018\/33431\/how-to-evaluate-the-company-behind-the-martech-solution-and-why-thats-critical"},"modified":"2018-01-15T15:00:01","modified_gmt":"2018-01-15T15:00:01","slug":"how-to-evaluate-the-company-behind-the-martech-solution-and-why-thats-critical","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=8588","title":{"rendered":"How to Evaluate the Company Behind the Martech Solution (and Why That&#8217;s Critical)"},"content":{"rendered":"<p>Selecting the right marketing technology is often a messy process with iffy results, but it doesn&#8217;t have to be. Do the work to evaluate the company behind the product, and you&#8217;ll put yourself in a position to succeed. Here&#8217;s how.  <a href=\"https:\/\/www.marketingprofs.com\/articles\/2018\/33431\/how-to-evaluate-the-company-behind-the-martech-solution-and-why-thats-critical\">Read the full article at MarketingProfs<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/marketingprofs\/daily\/~4\/0xLTIu4cYT0\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selecting the right marketing technology is often a messy process with iffy results, but it doesn&#8217;t have to be. Do the work to evaluate the company behind the product, and you&#8217;ll put yourself in a position to succeed. Here&#8217;s how.  Read the full article&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8588","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/8588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8588"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/8588\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}