{"id":68432,"date":"2024-11-29T21:45:43","date_gmt":"2024-11-29T21:45:43","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/linkedin-reveals-data-backed-formula-for-b2b-ad-success\/533581\/"},"modified":"2024-11-29T21:45:43","modified_gmt":"2024-11-29T21:45:43","slug":"linkedin-reveals-data-backed-formula-for-b2b-ad-success-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=68432","title":{"rendered":"LinkedIn Reveals Data-Backed Formula For B2B Ad Success via @sejournal, @MattGSouthern"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2024\/11\/img_2024-11-25-133542-346.jpeg\" class=\"ff-og-image-inserted\"><\/div>\n<p class=\"m-top-25 cintro\" aria-label=\"introduction\">LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.<\/p>\n<ul class=\"key_takeaways m-bot-40\">\n<li>Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn.\n<\/li>\n<li>81% of B2B ad campaigns fail to achieve both attention capture and brand recall.\n<\/li>\n<li>Humorous content generates 65% higher engagement rates on LinkedIn.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-68432","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/68432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68432"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/68432\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}