{"id":52372,"date":"2024-09-04T10:00:00","date_gmt":"2024-09-04T10:00:00","guid":{"rendered":"https:\/\/contentmarketinginstitute.com\/?p=145295"},"modified":"2024-09-04T10:00:00","modified_gmt":"2024-09-04T10:00:00","slug":"8-ways-to-ensure-that-your-content-is-accessible","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=52372","title":{"rendered":"8 Ways To Ensure That Your Content Is Accessible"},"content":{"rendered":"
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Your content isn\u2019t polished until you make it accessible to all.<\/p>\n

Google regularly introduces new accessibility features and updates to enhance the accessibility of digital content. However, marketers shouldn\u2019t just rely on third-party sites to break down barriers so everyone can enjoy your content.<\/p>\n

The Web Content Accessibility Guidelines<\/a> provide a foundation based on four principles<\/a> related to how people interact with content \u2014 operable, perceivable, robust, and understandable. For example, a visitor uses a keyboard instead of a mouse, or someone uses voice commands to navigate a website. Audience members might use screen readers to read the content aloud or a screen magnifier to read sections of the content.<\/p>\n

To achieve accessible digital content and websites that include all members of your audience and adhere to accessibility laws, follow these practical and easy-to-implement tips:<\/p>\n

1. Optimize title tags and headings<\/h2>\n

Ensure that visitors can easily understand your content\u2019s structure<\/a> and find the information they need, whether they do it themselves or use voice assistants. Use clear and unique page titles and headings, including relevant keywords, and ensure that it flows logically.<\/p>\n

Use only one H1 tag. Keep your subheadings in sequential order (H3 after H2, etc.) and precisely describe the content. For example, instead of using \u201cThings To Know\u201d as the H2 subhead, make it \u201cThings To Know About Accessible Content.\u201d With this approach, visitors can know what to expect of each section of the content.<\/p>\n

2. Create accessible tables<\/h2>\n

Tables inside text can be difficult for screen readers to interpret. To make your tables accessible,<\/a> don\u2019t cut and paste them from other documents or add them as image files. Use cascading style sheets (CSS) to create them so voice assistants can read them easily.<\/p>\n

3. Use descriptive anchor text for links<\/h2>\n

Read these two statements:<\/p>\n