{"id":29999,"date":"2024-03-02T20:56:37","date_gmt":"2024-03-02T20:56:37","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/linkedin-algorithm-change-could-promote-your-best-posts-for-months\/509949\/"},"modified":"2024-03-02T20:56:37","modified_gmt":"2024-03-02T20:56:37","slug":"linkedin-algorithm-change-could-promote-your-best-posts-for-months-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=29999","title":{"rendered":"LinkedIn Algorithm Change Could Promote Your Best Posts For Months via @sejournal, @MattGSouthern"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2024\/02\/IMG_2024-02-29-180527.jpeg\" class=\"ff-og-image-inserted\"><\/div>\n<p>LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders.<\/p>\n<p>This information is revealed in a recent talk published on <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/with-this-linkedin-algorithm-change-your-best-posts-could\/470219\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur.com<\/a>; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to boosting engagement on the platform.<\/p>\n<p>Here are the highlights from the discussion.<\/p>\n<h2>Suggested Posts \u2013 A Major Algorithm Shift<\/h2>\n<p>LinkedIn is developing a new \u201csuggested post\u201d feature to promote relevant content to specific audiences long after it was initially shared.<\/p>\n<p>\u201cRight now, content lives and dies on the newsfeed very quickly,\u201d said Jurka. \u201cWe\u2019re trying to collect the sum total of professional knowledge on our platform and make sure it surfaces whenever you need it.\u201d<\/p>\n<p>The suggested posts feature marks one of LinkedIn\u2019s biggest algorithm changes in years. It represents a shift in how social platforms distribute content by keeping old posts alive if they remain relevant.<\/p>\n<p>LinkedIn confirmed the feature is currently being tested on a small percentage of users. However, the executives didn\u2019t specify when it may roll out more widely.<\/p>\n<h3>How LinkedIn Will Choose Posts To Suggest<\/h3>\n<p>Here\u2019s how suggested posts will work:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/linkedin-algorithm\/424098\/\">LinkedIn\u2019s algorithm<\/a> may identify content as uniquely valuable if you share an insightful post on a niche topic.<\/li>\n<li>Then, for months or years after you posted it, your content could appear in the feeds of users who show interest in that subject \u2013 even if they don\u2019t already follow you.<\/li>\n<\/ul>\n<p>The goal is to actively match users with relevant content based on their needs at the moment rather than simply displaying the most recent posts.<\/p>\n<h2>Addressing Claims Of Declining Organic Reach<\/h2>\n<p>Some content creators say it has become harder to gain reach on LinkedIn since algorithm changes began last year.<\/p>\n<p>LinkedIn says the company\u2019s priority is targeted value over mass reach.<\/p>\n<p>The executives explained that organic reach has always fluctuated on the platform. They maintain that meaningful connections are more important than vanity metrics like views or followers.<\/p>\n<h2>Cautions Against Algorithm \u201cHacks\u201d<\/h2>\n<p>LinkedIn cautions users not to trust reports claiming to crack LinkedIn\u2019s algorithm, arguing the signals change constantly.<\/p>\n<p>Instead, Roth says sharing genuinely helpful knowledge is the best strategy.<\/p>\n<h2>Takeaways For Marketers<\/h2>\n<p>Here are some ways digital marketers can adapt their LinkedIn strategy based on these algorithm changes.<\/p>\n<h3>Focus On Quality Over Quantity<\/h3>\n<p>With LinkedIn prioritizing \u201cknowledge and advice\u201d content that remains useful over time, marketers should shift focus away from producing a high volume of posts. Instead, concentrate on publishing genuinely unique, high-quality insights that provide value.<\/p>\n<h3>Prioritize Niche Communities<\/h3>\n<p>Mass reach is less important on today\u2019s LinkedIn. Marketers should engage with niche professional groups and build strong connections with key subsets rather than spraying content across the platform.<\/p>\n<h3>Embrace Long-Form Content<\/h3>\n<p>Lengthy, in-depth posts are prime targets for LinkedIn\u2019s suggested post and newsletter features. Marketers should experiment with long-form content and series.<\/p>\n<h3>Monitor Analytics Closely<\/h3>\n<p>Keep a close eye on audience analytics to see what content resonates. Let data guide your strategy rather than following hypothetical \u201chacks\u201d or best practices.<\/p>\n<h3>Test a Mix of Content Formats<\/h3>\n<p>LinkedIn now offers more options like newsletters, audio, and live video. Marketers should test and analyze results across multiple formats to see what best engages their audience.<\/p>\n<p>The key is providing genuine value and insight to niche professional communities versus broad, spammy posts. Quality over quantity is now more critical than ever.<\/p>\n<h2>Additional Features and Offerings<\/h2>\n<p>In addition to the features mentioned, LinkedIn is exploring more ways to integrate newsletters and audio features as they build their content offerings.<\/p>\n<p>The changes illustrate how LinkedIn aims to transition from a social network into a knowledge-sharing platform for professionals. The long-term viability of old content through suggested posts is a big part of that strategy.<\/p>\n<hr>\n<div id=\"faq-in-content\" class=\"sej-sfaq sej-sfaq-list ignore-dom\">\n<h2 class=\"sej-sfaq-title\">FAQ<\/h2>\n<div id=\"faq-item-0\" class=\"qa ignore-dom faq-blog-itm\">\n<h3 class=\"ignore-dom\">How will LinkedIn\u2019s suggested post feature enhance content visibility?<\/h3>\n<div class=\"ignore-dom\">\n<div class=\"ignore-dom\">\n<p>The upcoming suggested post feature on LinkedIn is designed to significantly extend the life and reach of valuable content on the platform. By promoting posts based on relevancy rather than recency, useful insights, and knowledge can remain in circulation for extended periods, potentially allowing them to reach interested users months or even years after they were initially shared. Key advantages include:<\/p>\n<ul>\n<li>Better content longevity, as impactful posts may appear in user feeds long after publication.<\/li>\n<li>Increased visibility for content creators focusing on niche topics by matching their posts with users demonstrating interest in those areas.<\/li>\n<li>A shift from ephemeral content to a repository of enduring professional knowledge, as LinkedIn aims to facilitate lasting connections between content and users\u2019 needs.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"faq-item-1\" class=\"qa ignore-dom faq-blog-itm\">\n<h3 class=\"ignore-dom\">What content formats should marketers experiment with on LinkedIn to maximize audience engagement?<\/h3>\n<div class=\"ignore-dom\">\n<div class=\"ignore-dom\">\n<p>As LinkedIn enhances its platform capabilities, marketers have various content formats to explore to maximize audience engagement. These formats include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/long-form-content-guide\/468653\/\">Long-form<\/a>, insightful articles and posts that cater to niche professional groups and can take advantage of the suggested post feature.<\/li>\n<li>Newsletters that can help maintain ongoing communication with interested followers.<\/li>\n<li>Audio and video content, including live broadcasts, to capture the attention of users who prefer more interactive or personal formats.<\/li>\n<\/ul>\n<p>An experimental approach with these formats and close monitoring of engagement analytics can help marketers find the optimal mix that resonates with their communities.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr>\n<p><em>Featured Image: tovovan\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders. This information is revealed in a recent talk published on Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-29999","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/29999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29999"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/29999\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}