In this article, we\u2019ll explore the best ad networks for content creators in 2024, giving you the right tools to monetize your content effectively.<\/p>\n
What Is An Ad Network?<\/b><\/h2>\n
Let\u2019s start, as always, with the basics: What is an ad network?<\/p>\n
An ad network is a platform that acts as a middleman between publishers (i.e., bloggers, content creators, etc.) who want to sell ad space on their websites or platforms and advertisers looking to purchase ad placements.<\/p>\n
Ad networks<\/a> serve as a bridge to help advertisers find ad placements on websites that align with their target consumers and goals \u2013 and vice versa. They help publishers connect with advertisers whose ads align with their own content and audience.<\/p>\n For bloggers<\/a> and content creators<\/a>, ad networks provide an opportunity to make money from their content without having to negotiate directly with advertisers.<\/p>\n As opposed to using sponsored posts or affiliate marketing deals, ad networks represent a more automated, hands-off option that removes a lot of manual work \u2013 saving creators time and stress.<\/p>\n Here\u2019s how ad networks typically function, though this can differ depending on the type of ad network you decide to work with.<\/b><\/p>\n While the types of ad networks out there are always evolving and changing, here are some of the different types you might come across.<\/b><\/p>\n These are networks that specialize in specific niches or industries. Their purpose is to help advertisers in the said industry reach a highly targeted audience.<\/p>\n For example, you might find a vertical network that only serves ads related to ecommerce or finance, and this would be a good fit for a creator whose content aligns with those topics.<\/p>\n These are networks that emphasize high-quality ad content. They\u2019ll often work with first-rate publishers and creators, or websites that generate a ton of traffic. Why? Because some advertisers are more likely to spend the big bucks to place their ads on sought-after sites.<\/p>\n Sound a lot like vertical networks? That\u2019s because they are.<\/p>\n The main differentiator here is that specialized networks can be focused on the type of content rather than the industry. Think: A video-specific network or one that only serves ads within podcasts.<\/p>\n Advertisers that want to reach a hyper-specific demographic or segment or users might leverage a targeted network. They focus on very particular targeting based on a range of criteria, like location, user behavior, etc.<\/p>\n These networks are more concerned with user actions than just displaying ads.<\/p>\n In these cases, advertisers will pay publishers when the user takes a specific action on their advertising content \u2013 whether that\u2019s signing up, registering for something, making a purchase, etc. This goes for affiliate ad networks, too, where creators make commissions for purchases made using their affiliate links.<\/p>\n Ad networks are one of the easiest and most recognizable ways to generate income as a content creator, so it\u2019s no surprise that there are many of them to choose from.<\/p>\n That said, not all ad networks are created equal, and not all of them will be a good fit for your content, audience, and goals.<\/p>\n There are a handful of things you should consider when choosing the right ad network:<\/p>\n If you\u2019re just getting started in the world of ad monetization, Google AdSense<\/a> is a great pick. Owned by Google, it\u2019s one of the most popular ad networks thanks to its ease of use \u2013 hence why it\u2019s a great choice for beginners.<\/p>\n There\u2019s no minimum traffic requirement, and the self-service platform is free to join.<\/p>\n Once you\u2019re approved, you can start displaying ads by just embedding a snippet of code into your site. The Auto Ads feature makes it extremely easy to automatically place ads on your website or switch them off for specific pages.<\/p>\n Google AdSense offers a bunch of different ad formats, including display, text, in-feed, and in-article ads, and personalization options like contextual and behavioral targeting.<\/p>\n But the platform also has its challenges. Getting approved is not always easy due to Google\u2019s strict policies and guidelines \u2013 and even once approved, you risk account suspension for any violations.<\/p>\n In order to withdraw your earnings, you need to earn at least $100. And while you can earn some decent money from AdSense, the revenue potential isn\u2019t as promising as some other platforms.<\/p>\n Revenue share<\/b>: 68% to site owners \/ 32% to Google AdSense.<\/p>\n Payment model<\/b>: CPC.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n If you\u2019re looking for an alternative to Google AdSense, look no further than Media.net<\/a>. It\u2019s powered by Yahoo! and Bing, providing an impressive pool of advertisers and making it a great choice to supplement your AdSense efforts.<\/p>\n Media.net is best known for its focus on contextual ads. This means that rather than serving ads to your audience based on their interests, it displays ads that are closely related to the content on your page \u2013 which is believed to increase user engagement and clickthrough rates (CTRs).<\/p>\n For example, if your blog post is about beautiful beaches, Media.net might serve your users ads about beach towels.<\/p>\n Similar to AdSense, Media.net is free and has no traffic requirement to join. It offers an expansive inventory of ads, and its ads are optimized for viewing on mobile devices.<\/p>\n Media.net also assists publishers and creators via dedicated account managers who can help you with setup, issue troubleshooting, and optimization tips, giving it a significant edge over many other platforms.<\/p>\n Downsides to be aware of are a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and the fact that payment options are limited to Payoneer or wire transfer.<\/p>\n It\u2019s also worth noting that Media.net tends to perform best for sites in specific niches such as health, tech, and finance. If your site is outside of these niches, you may experience lower earnings than on other platforms.<\/p>\n Revenue share:<\/b> Undisclosed.<\/p>\n Payment model<\/b>: CPC, CPM.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n Raptive<\/a>, formerly known as AdThrive, is thought to be one of the most sought-after ad networks for content creators, especially those who operate in the travel, lifestyle, food, and parenting niches.<\/p>\n It has a reputation for driving impressive revenue growth for websites by optimizing ad placements and performance. It also has a reputation for putting publishers first, so creators will get paid regardless of whether Raptive is paid by its advertisers.<\/p>\n Other pros of Raptive include a dedicated support team to help creators, flexible payment options, personalized recommendations for your site, the ability to host and monetize video content, and a user-friendly dashboard that provides insights into your earnings and impressions.<\/p>\n But as with all things, there are also some drawbacks.<\/p>\n First and foremost, Raptive has a high barrier to entry; you need to have at least 100,000 pageviews in order to qualify for its minimum traffic requirements. This can be challenging for new or smaller creators.<\/p>\n Additionally, it primarily caters to English content, and you need to have a majority of your traffic come from the US, CA, UK, AU, or NZ. There are some reports that Raptive can have a high ad density (i.e., serve a lot of ad placements), and you will need to consider this aspect of your user\u2019s experience.<\/p>\n Revenue share<\/b>: 75% to site owners \/ 25% to AdThrive.<\/p>\n Payment model<\/b>: CPC.<\/p>\n Traffic requirements<\/b>: 100,000 pageviews per month.<\/p>\n Key features:<\/b><\/p>\n Adcash<\/a> is a self-serve ad network catering to both creators and advertisers serving a global audience.<\/p>\n It\u2019s known for its vast range of traffic sources and ad formats, which include options like pop-under, native ads, interstitials, display ads, banners, push notifications, and more.<\/p>\n Its global approach means content creators can reach users in more than 196 countries \u2013 and this flexibility is worth noting.<\/p>\n Additional pros of Adcash include access to real-time performance reporting, optimization tools, and \u2013 perhaps most interestingly \u2013 its anti-adblock technology, which allows creators to continue generating revenue from website visitors who are using ad-blocking tools.<\/p>\n Adcash offers multiple payment options and is fairly easy to set up and get started with.<\/p>\n Potential drawbacks of Adcash include a possible negative impact on the user experience from some ad formats (such as interstitials or pop-unders), a minimum payment threshold of $25 USD\/EUR, and lower CPM rates than the market average.<\/p>\n Revenue share<\/b>: Undisclosed.<\/p>\n Payment model<\/b>: CPC, CPM, CPA, RevShare, dynamic CPM.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n Amazon Publisher Services<\/a> equips publishers and content creators with a suite of tools to help them manage their ad inventories and monetize their content.<\/p>\n It offers access to Amazon\u2019s massive advertising ecosystem and its cloud-based solutions like transparent ad marketplace, unified ad marketplace, and shopping insights \u2013 not to mention publishers can tap into Amazon\u2019s high ad demand.<\/p>\n On the downside, Amazon Publisher Services is more limited to bigger creators with high website traffic, as it requires a minimum of 5,000 unique website visits daily. It can also be intimidating for newcomers, as it\u2019s more complex than some networks, and implementing it can take time and technical knowledge.<\/p>\n Revenue share<\/b>: Undisclosed.<\/p>\n Payment model<\/b>: CPM.<\/p>\n Traffic requirements<\/b>: 5,000 unique daily visits.<\/p>\n Key features:<\/b><\/p>\n PropellerAds<\/a> is a beginner-friendly ad network that primarily focuses on display ads. It has a user-friendly interface and is easy to join, with no minimum traffic threshold.<\/p>\n PropellerAds offers a global reach and advertiser pool that allows publishers from many regions to benefit from its monetization options, as well as a diverse range of ad formats ranging from popunders to push notifications, native banners, interstitials, and more.<\/p>\n It also uses technology and manual reviews to monitor the quality and content of ads so that its team can remove any unsafe or suspicious content and show the right ads to the right people.<\/p>\n Other pros of PropellerAds include a 100% monetized inventory, flexible payment options, account manager assistance, and optimization tools.<\/p>\n On the other hand, PropellerAds is said to be quite lax with advertisers, which can lead to concerns about low-quality and intrusive ads. It\u2019s also largely limited to display ads, which is worth noting for some.<\/p>\n Revenue share<\/b>: Undisclosed.<\/p>\n Payment model<\/b>: CPM, CPC, CPA, CPI, and CPL.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n Infolinks<\/a> is an ad network that works with some of the world\u2019s biggest advertisers, including Amazon, Microsoft, and eBay.<\/p>\n The network specializes in innovative, \u201cintent-driven\u201d banner ad formats that are designed to integrate seamlessly with website content and counteract banner ad blindness. These ad types include InFold, InText, InTag, InFrame, and InScreen ads.<\/p>\n If you\u2019re looking to supplement traditional banner ads or for an alternative, Infolinks might be a good fit for you. It has no minimum traffic requirements, so creators of any size can get on board, and the setup is straightforward.<\/p>\n In addition, you can use Infolinks ads on the same website as AdSense ads, which means you can use them in tandem to boost your income.<\/p>\n The main downside of Infolinks, as with many ad networks, is the potential impact on your users\u2019s experience. Though its non-traditional formats are not as bothersome as big banners or pop-ups, they can still detract from the user experience.<\/p>\n It\u2019s also worth noting that Infolinks has a $50 minimum payment threshold, fairly limited customization options compared to some platforms, and may not have as high an earning potential as other networks.<\/p>\n Revenue share<\/b>: 70% to publishers \/ 30% to Infolinks.<\/p>\n Payment model<\/b>: CPM, CPC, CPA, CPV, CPI, Auction.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n Previously known as The Blogger Network, Monumetric<\/a> is a wonderful option for publishers that can meet the minimum traffic requirements of 10,000 pageviews per month.<\/p>\n Monumetric boasts a substantial pool of advertisers and offers high earning potential with a wide range of ad formats to choose from, so you can make the decisions that make the most sense for your audience and content.<\/p>\n Another pro of Monumetric is that it\u2019s dynamic; rather than serving a single static ad to a user per session, it will keep delivering different relevant units based on the audience.<\/p>\n Perhaps the biggest draw, though, is the personalized service Monumetric offers to content creators, bloggers, and publishers that use its services. The Monumetrics team provides support to understand your goals, help you come up with an ad revenue strategy, and then even set it up for you.<\/p>\n The cons? Aside from the minimum traffic requirements, there is a one-time setup fee of $99 to join Monumetrics (though this is removed if you have over 80,000 monthly pageviews).<\/p>\n There is also a net-60-day payout schedule with a minimum payout of $10. Perhaps the most important to consider: It only supports WordPress and Blogger websites.<\/p>\n Revenue share<\/b>: Up to 70% to publishers.<\/p>\n Payment model<\/b>: CPM.<\/p>\n Traffic requirements<\/b>: 10,000 pageviews per month.<\/p>\n Key features:<\/b><\/p>\n Taboola<\/a> is a leader in the content recommendation and suggestion space. What is that, you might ask?<\/p>\n Have you ever read a blog or article and encountered a section at the bottom recommending other articles you may like from external sources? These are native ads (also known as sponsored links), and they are typically placed through an ad network like Taboola.<\/p>\n By signing up for Taboola, publishers and creators allow the network to serve ads through native content suggestions, whether they\u2019re articles or videos.<\/p>\n The benefit of this type of advertising is that it\u2019s designed to blend in with your site\u2019s content and provide a more organic user experience rather than a disruptive banner ad.<\/p>\n You can filter what types of content can be shown to your audience, and Taboola offers easy setup and very high earning potential.<\/p>\n The biggest downside to Taboola is that it has a very high minimum traffic requirement to sign up; you must have at least 500,000 pageviews on your blog each month to qualify. If you don\u2019t hit that threshold, you\u2019re not alone.<\/p>\n If you do qualify, you should know that some of the content suggested on your site may not feel like the right fit or could look like spam.<\/p>\n Revenue share<\/b>: 50% to publishers \/ 50% to Taboola.<\/p>\n Payment model<\/b>: CPC, CPM.<\/p>\n Traffic requirements<\/b>: 500,000 pageviews per month.<\/p>\n Key features:<\/b><\/p>\n Interested in getting into the content recommendation space, but don\u2019t meet Taboola\u2019s minimum traffic requirements? Check out Revcontent!<\/p>\n With a minimum requirement of 50,000 pageviews per month, Revcontent<\/a> is a much more achievable option for bloggers and content creators. And while it\u2019s smaller in scale than Taboola, it is still a strong competitor with a focus on performance and quality.<\/p>\n Revcontent offers unique customization options for publishers, so you can ensure that the native ads showing up alongside your content align with your site\u2019s design and branding.<\/p>\n It also offers multiple different options for placements \u2013 from the bottom of your blog posts to your newsletters or even video ads.<\/p>\n The network is known to have a fairly strict approval process, which means you can expect quality content and placements that make sense.<\/p>\n The cons of Revcontent are that, despite having a much lower minimum monthly traffic requirement to join, you still need to have a decent amount of traffic to hit that threshold. On top of this, the approval process can be challenging for some.<\/p>\n As mentioned above, it\u2019s not as far-reaching as its larger competitors, Taboola and Outbrain. And it has a minimum payout of $100.<\/p>\n Revenue share<\/b>: 80% to publishers \/ 20% to Revcontent.<\/p>\n Payment model<\/b>: CPC, CPM.<\/p>\n Traffic requirements<\/b>: 50,000 pageviews per month.<\/p>\n Key features:<\/b><\/p>\n BidVertiser<\/a> is a direct advertising network that might be a good choice if you\u2019re looking for choices outside of the major players.<\/p>\n It launched in 2003 and now serves more than 80,000 publishers and advertisers around the world with a variety of ad formats ranging from slider ads to popunder ads and native ads.<\/p>\n With BidVertiser, creators don\u2019t just earn money for clicks on ads. If that click leads to a conversion (or sale for the advertiser), you\u2019ll get even more money in your piggy bank.<\/p>\n It has a low payment threshold of $10, no minimum traffic requirement, and, like Revcontent, BidVertiser provides tools to customize the design of your ad units so that they flow nicely with your own website and content. It also has a 100% fill rate.<\/p>\n What\u2019s more, BidVertiser utilizes an automated approval process. So, if you meet its requirements for joining, you\u2019ll be approved instantly to start generating revenue.<\/p>\n Of course, BidVertiser has its downsides, too.<\/p>\n You may find that some of the ads it serves on your site aren\u2019t exactly relevant to your audience, as it doesn\u2019t use contextual targeting, which can result in lower CTRs.<\/p>\n Also, creators need to provide a list of advertisers they would like to work with, or BidVertiser will simply select them at random.<\/p>\n Finally, while BidVertiser has a global reach, those with non-US traffic might not see a ton of earnings.<\/p>\n Revenue share<\/b>: Undisclosed.<\/p>\n Payment model<\/b>: CPC, CPM, CPA.<\/p>\n Traffic requirements<\/b>: None.<\/p>\n Key features:<\/b><\/p>\n Mediavine<\/a> is a favorite ad network among many bloggers and content creators due to its commitment to maximizing earning potential while maintaining a positive user experience for your audience.<\/p>\n Let\u2019s start with the pros.<\/p>\n\n
What Are The Different Types Of Ad Networks?<\/b><\/h2>\n
Vertical Networks<\/b><\/h3>\n
Premium Networks<\/b><\/h3>\n
Specialized Or Inventory-Specific Networks<\/b><\/h3>\n
Targeted Networks<\/b><\/h3>\n
Performance And Affiliate Ad Networks<\/b><\/h3>\n
How To Choose The Ad Network That\u2019s Best For You<\/b><\/h2>\n
\n
17 Best Ad Networks For Content Creators In 2024<\/b><\/h2>\n
1. Google AdSense<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.10.06-pm-65316302d7e71-sej.png\")
Screenshot from GoogleAdsense, October 2023<\/span><\/div>\n\n
2. Media.net<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.11.33-pm-6531635340ebd-sej.png\")
Screenshot from media.net, October 2023<\/span><\/div>\n\n
3. Raptive (Formerly AdThrive)<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.13.49-pm-6531642598d01-sej.png\")
Screenshot from Raptive, October 2023<\/span><\/div>\n\n
4. Adcash<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.23.29-pm-653167c4ba4fe-sej.png\")
Screenshot from Adcash, October 2023<\/span><\/div>\n\n
5. Amazon Publisher Services<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.23.55-pm-653167f97e0d9-sej.png\")
Screenshot from Amazon Publisher Services, October 2023<\/span><\/div>\n\n
6. PropellerAds<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.24.27-pm-6531680cc8371-sej.png\")
Screenshot from PropellerAds, October 2023<\/span><\/div>\n\n
7. Infolinks<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.24.45-pm-6531681c9fd69-sej.png\")
Screenshot from Infolinks, October 2023<\/span><\/div>\n\n
8. Monumetric<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.34.42-pm-653168be48d12-sej.png\")
Screenshot from Monumetric, October 2023<\/span><\/div>\n\n
9. Taboola<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.19.54-pm-653166bb539ee-sej.png\")
Screenshot from Taboola, October 2023<\/span><\/div>\n\n
10. Revcontent<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.20.27-pm-653166f43d497-sej.png\")
Screenshot from RevContent, October 2023<\/span><\/div>\n\n
11. BidVertiser<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.36.41-pm-65316934a762f-sej.png\")
Screenshot from BidVertiser, October 2023<\/span><\/div>\n\n
12. Mediavine<\/b><\/h3>\n
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.21.45-pm-6531675e5bdce-sej.png\")
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.22.07-pm-65316772793f0-sej.png\")
![\"The](\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/screenshot-2023-10-19-at-1.22.36-pm-6531678ae70c1-sej.png\")