{"id":24312,"date":"2023-10-28T07:41:37","date_gmt":"2023-10-28T07:41:37","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/hubspot-tiktok-announce-crm-partnership-for-b2b-lead-generation\/499446\/"},"modified":"2023-10-28T07:41:37","modified_gmt":"2023-10-28T07:41:37","slug":"hubspot-tiktok-announce-crm-partnership-for-b2b-lead-generation-via-sejournal-kristileilani","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=24312","title":{"rendered":"HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation via @sejournal, @kristileilani"},"content":{"rendered":"
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In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation.<\/p>\n

This partnership helps businesses capture TikTok leads into HubSpot\u2019s CRM (customer relationship management) platform.<\/p>\n

Rising Customer Acquisition Costs Amid New Opportunities<\/h2>\n

This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating customer acquisition costs.<\/p>\n

HubSpot\u2019s research<\/a> indicates that 53% of SMBs in the United States experienced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more.<\/p>\n

TikTok, a platform where over half of its U.S. users discover new brands, hopes to solve this problem uniquely.<\/p>\n

HubSpot-TikTok Integration Automates B2B Lead Capture Process<\/h2>\n

The new HubSpot CRM integration offers automated lead capture from TikTok, turning a highly engaged audience into potential high-value customers.<\/p>\n

[embedded content]<\/p>\n

Karen Ng, SVP of Product at HubSpot, emphasized the transformative power of combining TikTok\u2019s discoverability with HubSpot\u2019s robust customer platform.<\/p>\n

\u201cWith this integration, we\u2019re pairing the discoverability of TikTok with the power of HubSpot\u2019s customer platform to help more businesses turn tuned-in audiences into high-value customers.\u201d<\/p>\n

How The Integration Works<\/h2>\n

HubSpot\u2019s Smart CRM, the backbone of this integration, ensures a unified customer experience across teams and offers actionable insights through intelligent workflows and analytics.<\/p>\n

Users can link<\/a> their TikTok for Business account with HubSpot, streamlining the initial setup.<\/p>\n

Once connected, advertisers can create lead-generation ads on TikTok that automatically sync leads into HubSpot\u2019s Smart CRM in real time.<\/p>\n

This centralizes all prospects, making it easier for businesses to manage their sales funnel.<\/p>\n

From there, businesses can engage with new leads using HubSpot\u2019s Marketing Hub and determine which campaigns generated the best results with AI-powered analytics.<\/p>\n

While the HubSpot CRM integration with TikTok is only available in the U.S. and Canada, it\u2019s slated for expansion to other countries in the coming months.<\/p>\n

We have reached out to HubSpot for additional comments about the cost of the new integration and which countries will be next to try it.<\/em><\/p>\n

TikTok Offers $200 Ad Credit To First 500 Adopters<\/h2>\n

For a limited time, the first 500 advertisers who integrate HubSpot CRM with TikTok will receive $200<\/a> in TikTok ad credits, making it a cost-effective way to tap into a fresh audience.<\/p>\n

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See how TikTok & @HubSpot<\/a> can help supercharge your brand’s performance with our new CRM partnership 👏<\/p>\n

For a limited time, we’re giving $200 in TikTok ad credits to the first 500 advertisers who integrate their HubSpot CRM with TikTok.*<\/p>\n

Learn more here: https:\/\/t.co\/pxxVbA2P7w<\/a> pic.twitter.com\/XK4Z6Cvttf<\/a><\/p>\n

\u2014 TikTok for Business (@TikTokBusiness) October 26, 2023<\/a><\/p>\n<\/blockquote>\n

Effectiveness Of TikTok Lead Generation Ads<\/h2>\n

A recent TikTok Marketing Science Global Shopping Ad Products Study in 2022<\/a>, conducted by Material, shed light on the effectiveness of TikTok\u2019s lead generation ads.<\/p>\n

57% of TikTok users said they would likely purchase from a business after viewing an ad, underlining the platform\u2019s potency in driving consumer action.<\/p>\n

Additionally, 69% of users felt these lead-generation ads effectively capture their attention, a key metric in the saturated digital advertising space.<\/p>\n

Perhaps most intriguingly, half of the surveyed users stated that these ads don\u2019t even feel like traditional advertisements, suggesting that TikTok<\/a> has succeeded in seamlessly blending promotional content into the user experience.<\/p>\n

Enhancing Lead Generation With Social Integration<\/h2>\n

This partnership holds significant implications for B2B marketers grappling with rising customer acquisition costs.<\/p>\n

It marks the convergence of a highly engaged audience on TikTok and HubSpot\u2019s robust CRM capabilities, offering a new avenue for lead generation that aligns with community-based customer acquisition trends.<\/p>\n

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Featured image: XanderSt\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot\u2019s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153,292,103],"tags":[],"class_list":["post-24312","post","type-post","status-publish","format-standard","hentry","category-lead-generation","category-news","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/24312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24312"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/24312\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}