{"id":24309,"date":"2023-10-27T16:11:30","date_gmt":"2023-10-27T16:11:30","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/microsoft-announces-pubcenter-for-website-monetization\/499206\/"},"modified":"2023-10-27T16:11:30","modified_gmt":"2023-10-27T16:11:30","slug":"microsoft-announces-pubcenter-for-website-monetization-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=24309","title":{"rendered":"Microsoft Announces pubCenter For Website Monetization via @sejournal, @brookeosmundson"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/10\/img_2023-10-26-110151-653a7f834d402-sej.jpeg\" class=\"ff-og-image-inserted\"><\/div>\n<p>There\u2019s now a new way for websites to monetize with Microsoft.<\/p>\n<p>Just this morning, the company announced the launch of Microsoft pubCenter.<\/p>\n<p>The new web monetization solution is geared towards small and medium-sized businesses to gain incremental revenue.<\/p>\n<h2>What is Microsoft pubCenter?<\/h2>\n<p>Microsoft pubCenter is a <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">solution<\/a> that enables publishers to earn more revenue from their websites.<\/p>\n<p>Similar to Google AdSense, website publishers earn money by enabling ads to appear on their sites.<\/p>\n<p>The goal of Microsoft pubCenter is to reduce pain points for SMBs who are<\/p>\n<h2>How does Microsoft pubCenter work?<\/h2>\n<p>Microsoft proactively took a simple approach for publishers to get started.<\/p>\n<p>To get started, publishers need to add a simple line of code to the website.<\/p>\n<p>The code enables ads to be shown on a site.<\/p>\n<p>Advertisers within the Microsoft Advertising Network then compete for coveted ad space on publisher sites.<\/p>\n<p>Publishers then start making money when ads are served across their websites.<\/p>\n<p>There are safeguards in place that keep websites in control.<\/p>\n<p>For example, publishers have flexibility on items like:<\/p>\n<ul>\n<li>Where ads show on the webpage.<\/li>\n<li>The ability to block content that isn\u2019t relevant to your target audience.<\/li>\n<\/ul>\n<h2>Can publishers use both Microsoft pubCenter and Google AdSense?<\/h2>\n<p>Websites that currently use Google <a href=\"https:\/\/www.searchenginejournal.com\/google-streamlines-adsense-site-management-with-new-tools\/496596\/\">AdSense<\/a> can also use the Microsoft pubCenter solution.<\/p>\n<p>Publishers can use Microsoft\u2019s ads in the same units along with Google AdSense.<\/p>\n<p>Microsoft will serve ads only when they can predict a higher bid for those ad spots.<\/p>\n<p>The fact that businesses can use both solutions instead of competing against each other puts the business at an advantage.<\/p>\n<p>Especially for <a href=\"https:\/\/www.searchenginejournal.com\/safe-small-business-strategy-recap\/457837\/\">SMBs<\/a>, gaining any amount of incremental revenue can help keep the lights on.<\/p>\n<h2>Who\u2019s eligible to use Microsoft pubCenter?<\/h2>\n<p>While the solution is geared towards small and medium-sized businesses, pubCenter is available for all businesses in the United States.<\/p>\n<p>Microsoft expects to expand its pubCenter offering globally in the next few months, but a firm date has not been published.<\/p>\n<p>To get started, there\u2019s no cost to sign up, no revenue minimums, and no volume requirements to be eligible.<\/p>\n<p>Featured Image: Heidi Besen\/Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new web monetization solution is geared towards small and medium-sized businesses to gain incremental revenue. What is Microsoft pubCenter? Microsoft pubCenter is a solution that enables publishers to earn more revenue from&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,292,103],"tags":[],"class_list":["post-24309","post","type-post","status-publish","format-standard","hentry","category-digital-advertising","category-news","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/24309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24309"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/24309\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}