{"id":23991,"date":"2023-10-14T04:49:18","date_gmt":"2023-10-14T04:49:18","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-streamlines-first-party-data-management-with-new-tool\/498343\/"},"modified":"2023-10-14T04:49:18","modified_gmt":"2023-10-14T04:49:18","slug":"google-streamlines-first-party-data-management-with-new-tool-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=23991","title":{"rendered":"Google Streamlines First-Party Data Management With New Tool via @sejournal, @MattGSouthern"},"content":{"rendered":"
<\/div>\n

Google has announced<\/a> the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns.<\/p>\n

This tool comes as marketers look to reduce reliance on third-party data.<\/p>\n

Data collected directly from customers tends to be more reliable and valuable over time than data about customers collected from external sources like browser cookies.<\/p>\n

However, Google says less than a third of marketers use first-party data across advertising channels.<\/p>\n

Google Ads Data Manager seeks to improve this by providing a unified interface within Google Ads to create data connections and activate customer datasets for measurement and targeting.<\/p>\n

Google Ads Data Manager \u2013 Key Details<\/h2>\n

Google Ads Data Manager offers a unified platform where data analysts and marketers can collaborate. Analysts can set up new data integrations, while marketers can use that data to measure conversions or personalize ads.<\/p>\n

In the past, making these connections often led to duplicated work between analysts and engineers, who had to write custom queries.<\/p>\n

Google Ads Data Manager streamlines the process, so no coding is required. This reduces the burden of leveraging data in marketing campaigns.<\/p>\n

In the future, the tool promises to integrate customer data from major platforms like Salesforce and Lytics, where many brands build audience profiles and analytics repositories.<\/p>\n

Google is also developing connectors to assist businesses in accessing their data regardless of where it\u2019s stored.<\/p>\n

Availability<\/h2>\n

Google plans a full launch of Ads Data Manager in 2024, starting with core features like conversion measurement and customer list activation within Google Ads.<\/p>\n

Support for more advertising products like YouTube will follow.<\/p>\n

Investing In First-Party Data<\/h2>\n

Companies that start cultivating direct relationships and first-party data with customers now will be better positioned for the future when more restrictions are in place.<\/p>\n

Google Ads Data Manager is intended to facilitate the transition from relying heavily on cookies.<\/p>\n

Businesses focusing on transparent data practices and building consumer trust can use new tools like this to manage and use their first-party data.<\/p>\n

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Featured Image: Screenshot from blog.google\/products\/ads-commerce\/simplifying-the-management-of-your-first-party-data\/, October 2023. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns. This tool comes as marketers look to reduce reliance on third-party data. Data collected directly from customers tends to be more reliable and valuable… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-23991","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/23991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23991"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/23991\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}