{"id":22619,"date":"2023-09-03T04:39:27","date_gmt":"2023-09-03T04:39:27","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/social-media-content\/492311\/"},"modified":"2023-09-03T04:39:27","modified_gmt":"2023-09-03T04:39:27","slug":"11-social-media-content-types-and-examples-via-sejournal-annabellenyst","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=22619","title":{"rendered":"11 Social Media Content Types And Examples via @sejournal, @annabellenyst"},"content":{"rendered":"<p><a href=\"https:\/\/www.searchenginejournal.com\/social-media\/\">Social media<\/a> has been at the forefront of digital marketing for quite some time, and it\u2019s unlikely this will change in the near future.<\/p>\n<p>In fact, we are still seeing new <a href=\"https:\/\/www.searchenginejournal.com\/social-media\/biggest-social-media-sites\/\">social media channels and platforms<\/a> emerge \u2013 alongside a wide variety of content types, features, and formats.<\/p>\n<p>This article will cover the top <a href=\"https:\/\/www.searchenginejournal.com\/create-engaging-social-media-content-tips\/378521\/\">social media content<\/a> types and which channels they are best suited for.<\/p>\n<p>We will also highlight some of our favorite examples of how brands have excelled in each type of content.<\/p>\n<p>Let\u2019s dive in.<\/p>\n<h2><b>1<\/b><span>. <\/span><b>Short-Form Video<\/b><\/h2>\n<p>If you\u2019ve spent any time on social media in the past few years, you know that short-form video has become one of the most common \u2013 and popular \u2013 <a href=\"https:\/\/www.searchenginejournal.com\/social-media-interaction-posts\/487387\/\">types of social content<\/a>.<\/p>\n<p>Short-form video could be defined as any piece of video content that is under 10 minutes long, but typically, the shorter, the better. When I think of short-form video, I think of video content around 0-3 minutes long.<\/p>\n<p>From <a href=\"https:\/\/www.searchenginejournal.com\/instagram-reels\/430673\/\">Reels<\/a> to <a href=\"https:\/\/www.searchenginejournal.com\/category\/social\/tiktok\/\">TikTok<\/a> to <a href=\"https:\/\/www.searchenginejournal.com\/youtube-shorts-guide\/382267\/\">YouTube Shorts<\/a>, short-form video has proven to be an incredibly effective format for reaching audiences on social media.<\/p>\n<p>Why? Because, when done right, it packages compelling visual storytelling into a bite-sized, digestible piece of content \u2013 which is exactly what today\u2019s increasingly distracted and busy users are looking for.<\/p>\n<p>Short-form video is also versatile. You can use it to achieve different objectives, whether showcasing internal thought leadership, highlighting a customer case study, or featuring your product.<\/p>\n<h3><b>The Best Social Media Channels For Short-Form Video<\/b><\/h3>\n<p>Given the demand for short-form video, it works well across most social media platforms, from TikTok to LinkedIn. However, the following stand out as the best fit:<\/p>\n<ul>\n<li><strong>TikTok<\/strong> \u2013 This one should be obvious. As the <a href=\"https:\/\/www.searchenginejournal.com\/social-media-statistics\/480507\/\">most popular<\/a> social media platform worldwide, TikTok is the leader in short-form video.<\/li>\n<li><strong>Instagram<\/strong> \u2013 With the introduction of Instagram Reels in 2020, the platform has leaned into short-form videos. If you create short videos on Instagram, the algorithm will likely reward you.<\/li>\n<li><strong>YouTube<\/strong> \u2013 While YouTube is better known for long-form videos, which we\u2019ll dive into below, the platform has also been branching into short-form videos. It launched YouTube Shorts in 2020, which now has over <a href=\"https:\/\/techcrunch.com\/2022\/06\/15\/youtube-shorts-tops-1-5b-logged-in-users-monthly-users-touted-as-feeder-to-long-form-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.5 billion<\/a> monthly users.<\/li>\n<li><strong>Snapchat<\/strong> \u2013 The pioneer of the ephemeral video story, Snapchat has somewhat faded into the background in terms of social media chatter. But don\u2019t be fooled; it has over <a href=\"https:\/\/www.searchenginejournal.com\/social-media\/biggest-social-media-sites\/\">530 million<\/a> monthly&nbsp;active users.<\/li>\n<\/ul>\n<h3><b>Brand Example: Short-Form Video<\/b><\/h3>\n<p>Mediterranean fast casual food brand, CAVA, is a great example of a company that leverages short-form video on social media.<\/p>\n<p>The brand has amassed over 87,000 TikTok followers by making fun, snappy video content that features CAVA\u2019s products and often employs trending TikTok sounds or formats.<\/p>\n<p>Here is an example of a video where CAVA used a comment by a customer to create video content.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cava\/video\/7166044323497119018\" data-video-id=\"7166044323497119018\" data-embed-from=\"oembed\">\n<section><a target=\"_blank\" title=\"@cava\" href=\"https:\/\/www.tiktok.com\/@cava?refer=embed\" rel=\"noopener noreferrer\">@cava<\/a> <\/p>\n<p>Jeffrey stamp of approval &#x261d;&#xfe0f; <a title=\"cava\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cava?refer=embed\" rel=\"noopener noreferrer\">#CAVA<\/a> <a title=\"foodreaction\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodreaction?refer=embed\" rel=\"noopener noreferrer\">#foodreaction<\/a> <a title=\"saladrecipe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/saladrecipe?refer=embed\" rel=\"noopener noreferrer\">#saladrecipe<\/a> <a title=\"foodreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodreview?refer=embed\" rel=\"noopener noreferrer\">#foodreview<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Rich Flex Carter Walsh Remix - CarterWalsh\" href=\"https:\/\/www.tiktok.com\/music\/Rich-Flex-Carter-Walsh-Remix-7163929940952419073?refer=embed\" rel=\"noopener noreferrer\">\u266c Rich Flex Carter Walsh Remix \u2013 CarterWalsh<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<h2><b>2. Long-Form Video<\/b><\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/long-form-content-guide\/468653\/\">Long-form video<\/a> is video content that is 10 minutes long or longer.<\/p>\n<p>And while you may not see as much of it in your day-to-day social media activities, it definitely plays an important role in brand marketing.<\/p>\n<p>Long-form video can be a powerful tool for more in-depth brand storytelling and content.<\/p>\n<p>Some examples of long-form video content you may want to leverage for marketing purposes are documentaries, branded series, video profiles, interviews, and more.<\/p>\n<h3><b>The Best Social Media Channels For Long-Form Video<\/b><\/h3>\n<p>If you\u2019re interested in distributing long-form video content on social media, YouTube is where you want to be.<\/p>\n<p>YouTube is the leader when it comes to long-form videos, and you\u2019re most likely to find your audience there.<\/p>\n<p>While you can \u2013 and should \u2013 share shorter clips and cutdowns from your video on apps like Instagram, Twitter, Facebook, LinkedIn, and TikTok, many of these platforms won\u2019t even allow you to upload longer videos.<\/p>\n<h3><b>Brand Example: Long-Form Video<\/b><\/h3>\n<p>The team behind BuzzFeed\u2019s Tasty knows what it takes to make great social videos, including long-form content.<\/p>\n<p>Tasty\u2019s YouTube channel features tons of video content, ranging from quick recipes and tips to series like \u201cI Draw, You Cook\u201d \u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=Ix78ce6uSP4\" target=\"_blank\" rel=\"noopener noreferrer\">an episode of which<\/a> is featured below.<\/p>\n<p class=\"vcont\">[embedded content]<\/p>\n<h2><b>3.<\/b> <b>User-Generated Content (UGC)<\/b><\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/seo-ugc\/248221\/\">User-generated content<\/a>, or UGC, is content created by individuals unaffiliated with your brand about your brand \u2013 and it\u2019s perfect proof of what makes social media content so powerful.<\/p>\n<p>Over the past decade or so, UGC has become one of the most pervasive types of brand content on social media, and for good reason.<\/p>\n<p>UGC leverages word-of-mouth marketing to build trust and community with your target audience. This is because people are more likely to trust a recommendation from their peers than believe in marketing directly from a brand.<\/p>\n<p>UGC can come in many forms, from image or carousel posts to short videos, Instagram Stories, etc.<\/p>\n<h3><b>The Best Social Media Channels For UGC<\/b><\/h3>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/category\/social\/instagram\/\">Instagram<\/a> is the obvious choice for sharing UGC.<\/p>\n<p>It\u2019s visual by nature, has a hyper-engaged user base, and provides different avenues and formats depending on the content itself \u2013 from Stories to Reels or posts on your grid.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/category\/social\/twitter\/\">X (previously known as Twitter<\/a>) can also be a good platform for sharing UGC, depending on your industry and the audience you\u2019re trying to reach.<\/p>\n<h3><b>Brand Example: UGC<\/b><\/h3>\n<p>Adobe features plenty of UGC made by customers on its various products. Here\u2019s an <a href=\"https:\/\/www.instagram.com\/p\/Cu19DiqL9ov\/\" target=\"_blank\" rel=\"noopener noreferrer\">example<\/a> from the Adobe Creative Cloud Instagram account.<\/p>\n<h2><b>4. Live Streams<\/b><\/h2>\n<p>Live streaming has been on the rise in recent years, and brands are increasingly getting involved.<\/p>\n<p>It\u2019s become so popular that platforms like <a href=\"https:\/\/www.searchenginejournal.com\/clever-brands-instagram-live\/403084\/\">Instagram<\/a>, <a href=\"https:\/\/www.searchenginejournal.com\/youtube-marketing\/481129\/\">YouTube<\/a>, and even <a href=\"https:\/\/www.searchenginejournal.com\/how-to-go-live-on-tiktok-guide\/457763\/\">TikTok<\/a> now have dedicated live video products.<\/p>\n<p>Beyond this, new platforms built entirely around live streaming have popped up to cater to fans of this content format.<\/p>\n<p>For brands, live streams provide an opportunity to engage in real-time with your community and offer a more authentic, \u201cbehind the scenes\u201d look at your brand than produced content can.<\/p>\n<h3><b>The Best Social Media Channels For Live Streaming<\/b><\/h3>\n<p>As mentioned above, Instagram Live, YouTube Live, and TikTok Live are all great avenues for your live-stream content.<\/p>\n<p>Where you choose to play will depend on where your target audience spends the most time and what form your content will take.<\/p>\n<p>Depending on this, Twitch is another powerful platform for live streaming.<\/p>\n<p>This live streaming service was initially built around video gaming content but now houses a variety of live content \u2013 and could be the best place to host your next live stream!<\/p>\n<h2><b>5. Polls &amp; Questions<\/b><\/h2>\n<p>The best kind of social media content engages your audience and encourages them to interact with you.<\/p>\n<p>Enter: audience <a href=\"https:\/\/www.searchenginejournal.com\/twitter-tips-most-effective-ways-to-create-polls\/364632\/\">polls and questions<\/a>.<\/p>\n<p>Whether you\u2019re using a poll feature in a specific social platform, or asking an open-ended question, posing questions to your audience can be a simple way to drive engagement and collect helpful data.<\/p>\n<p>Questions can cover things such as your brand, your product\/s, industry trends, or even what kind of content your audience would like to see from you.<\/p>\n<h3><b>The Best Social Media Channels For Polls &amp; Questions<\/b><\/h3>\n<p>Here are the best platforms when it comes to poll and question content:<\/p>\n<ul>\n<li><strong>Instagram<\/strong> \u2013 You can use Instagram Stories to create both polls and questions, as it has separate tools for each. You can also create an image asking your audience a question and upload that to your grid, and then people can answer in the comments section.<\/li>\n<li><strong>LinkedIn <\/strong>\u2013 LinkedIn also has a dedicated poll feature and lends itself well to posing questions where your audience might want to share their experience or opinion in a comment.<\/li>\n<li><strong>Twitter<\/strong> \u2013 Another platform with a poll feature, Twitter is a great place for any kind of question-related content due to its text-based nature.<\/li>\n<li><strong>Facebook<\/strong> \u2013 You can poll people in Facebook Groups or pose questions in any of your Facebook content.<\/li>\n<li><strong>Reddit <\/strong>\u2013 If your brand is active on Reddit, you should consider using the platform\u2019s poll function or asking your audience questions.<\/li>\n<\/ul>\n<h3><b>Brand Example: <\/b><b>Polls &amp; Questions<\/b><\/h3>\n<p>Fortune is one example of a brand that frequently uses polls to engage its audience.<\/p>\n<p>On LinkedIn, the company often leverages poll content to quiz followers on a specific topic before linking out to a related article for them to learn more.<\/p>\n<div id=\"attachment_492479\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-492479 size-full b-lazy pcimg\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-24-at-10.21.01-pm-64bf31a52124d-sej.png\" alt=\"Fortune poll about movie theater seats\" width=\"746\" height=\"812\"><span class=\"wp-caption-text\">Screenshot from LinkedIn, July 2023<\/span><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-24-at-10.21.01-pm-64bf31a52124d-sej.png\" alt=\"Fortune poll about movie theater seats\"><\/div>\n<h2><b>6. Influencer Collaborations<\/b><\/h2>\n<p>By now, I\u2019d guess there\u2019s a decent chance that when you hear the words \u201csocial media,\u201d you think of influencers.<\/p>\n<p>Influencers really have \u201ctaken over\u201d social media by building loyal communities that look to them for entertainment and inspiration, as well as recommendations and advice.<\/p>\n<p>Partnering with influencers can boost your brand\u2019s reach and give it exposure in front of an engaged audience.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/influencer-marketing-fundamentals\/243207\/\">Influencer collaborations<\/a> can take many forms, but the key to doing it right is to find an authentic and natural connection between the influencer and your brand.<\/p>\n<h3><b>The Best Social Media Channels For Influencer Partnerships<\/b><\/h3>\n<p>If you\u2019re looking to partner with an influencer, consider one of these channels:<\/p>\n<ul>\n<li><strong>Instagram<\/strong> \u2013 Given how connected Instagram creators are to their followers, it\u2019s a top choice for influencer collaborations. It also provides different possibilities for how your partnership will come to life, e.g., an Instagram Live interview, a Stories feature, a carousel featuring a creator\u2019s top 5 products from your brand, etc.<\/li>\n<li><strong>TikTok <\/strong>\u2013 As brands start to catch up to the TikTok hype, more and more are partnering with trending creators to get their company in front of the Gen Z consumer.<\/li>\n<li><strong>YouTube<\/strong> \u2013&nbsp;Home to some of the world\u2019s most beloved video creators and deeply engaged users, it\u2019s no surprise that YouTube is a popular avenue for influencer partnerships.<\/li>\n<li><strong>Twitch<\/strong> \u2013&nbsp;If your brand has any connection to gaming or wants to connect with that audience, Twitch is your platform. Twitch creators are amassing huge fanbases, and their live streams allow you to reach streamers at the right moment.<\/li>\n<\/ul>\n<h3><b>Brand Example: <\/b><b>Influencer Collaborations<\/b><\/h3>\n<p>Dunkin\u2019 is a brand well known for its influencer partnerships.<\/p>\n<p>Perhaps one of its more well-known collaborations was with TikTok creator Charli D\u2019Amelio \u2013 not just one of the platform\u2019s most followed influencers but a known Dunkin\u2019 fan.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@charlidamelio\/video\/7250532701940419886\" data-video-id=\"7250532701940419886\" data-embed-from=\"oembed\">\n<section><a target=\"_blank\" title=\"@charlidamelio\" href=\"https:\/\/www.tiktok.com\/@charlidamelio?refer=embed\" rel=\"noopener noreferrer\">@charlidamelio<\/a> <\/p>\n<p>the best part of any day @Dunkin\u2019 dunkinpartner <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - charli d\u2019amelio\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7250532694294809386?refer=embed\" rel=\"noopener noreferrer\">\u266c original sound \u2013 charli d\u2019amelio<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<h2><b>7. Infographics And Charts&nbsp;&nbsp;<\/b><\/h2>\n<p>The best social media content can tell a story using only visuals.<\/p>\n<p>Infographics and charts are great examples of this, which is perhaps why they have become a <a href=\"https:\/\/www.searchenginejournal.com\/content-marketing\/content-types\/\">go-to content type<\/a> for both individuals and brands alike.<\/p>\n<p>These images allow you to synthesize information in a way that\u2019s optimized for social audiences (meaning it\u2019s digestible and clear).<\/p>\n<h3><b>The Best Social Media Channels For Infographics And Charts<\/b><\/h3>\n<p>If you\u2019ve got an <a href=\"https:\/\/www.searchenginejournal.com\/5-unbeatable-types-of-infographic-free-tools-to-create-them\/27010\/\">infographic<\/a>, a chart, or a <a href=\"https:\/\/www.searchenginejournal.com\/data-visualization-for-seo\/419288\/\">data visualization<\/a> that you want to share, I recommend testing it out on any of the following channels:<\/p>\n<ul>\n<li>Facebook.<\/li>\n<li>Twitter.<\/li>\n<li>Instagram.<\/li>\n<li>Pinterest.<\/li>\n<li>LinkedIn.<\/li>\n<\/ul>\n<h3><b>Brand Example:<\/b><b> Infographics &amp; Charts<\/b><\/h3>\n<p>Here is an <a href=\"https:\/\/www.instagram.com\/p\/Ch2TSCoOnXx\/\" target=\"_blank\" rel=\"noopener noreferrer\">example of an informative Instagram chart<\/a> produced by HubSpot.<\/p>\n<h2><b>8. Memes&nbsp;<\/b><\/h2>\n<p>What would social media be if not for <a href=\"https:\/\/www.searchenginejournal.com\/find-gifs-memes\/351988\/\">memes<\/a>?<\/p>\n<p>These entertaining and relatable images, videos, and text catchphrases that iterate on a trending idea or topic are the \u201cbread and butter\u201d of social media content.<\/p>\n<p>While brands should be mindful of which memes they use (ask yourself if you have something to add to the conversation), when leveraged correctly, memes can achieve a home-run marketing moment for you.<\/p>\n<h3><b>The Best Social Media Channels For Memes<\/b><\/h3>\n<p>Instagram and Twitter are the go-to spots for all your memes, though LinkedIn is fast on its heels with some more professional\/work-related meme content.<\/p>\n<p>For video memes, look to Instagram Reel and TikTok.<\/p>\n<h3><b>Brand Example: Memes<\/b><\/h3>\n<p>If you\u2019re looking for a brand that knows how to use memes, look no further than Netflix.<\/p>\n<p>The brand\u2019s Instagram account often creates memes using clips from popular Netflix shows and movies, like this <a href=\"https:\/\/www.instagram.com\/p\/CuHtTAQN-Yr\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\">example<\/a>.<\/p>\n<h2><b>9. GIFs<\/b><\/h2>\n<p>Graphics Interchange Format, more commonly known as <a href=\"https:\/\/www.searchenginejournal.com\/gif-engine-optimization-geo\/346716\/\">GIFs<\/a>, are small, soundless video or animation clips that are popular with social media users.<\/p>\n<p>GIFs are typically used to represent how one feels or depict a particular situation and are often shared as a reaction to a piece of social content.<\/p>\n<p>For brands, GIFs can be a fun and relatable tool when speaking directly to members of your social community.<\/p>\n<h3><b>The Best Social Media Channels For GIFs<\/b><\/h3>\n<p>Want to work GIFs into your social strategy? Twitter and Facebook have long been the place for that, though Instagram recently launched GIFs in comments.<\/p>\n<p>If you want to create custom GIFs for your brand, consider creating a profile on GIPHY. Here, you can create a profile for your company that houses all your uploaded GIFs.<\/p>\n<p>This will allow users all over the internet to use your GIFs through various GIPHY integrations with other platforms.<\/p>\n<h3><b>Brand Example: GIFs<\/b><\/h3>\n<p>Here is an interesting <a href=\"https:\/\/www.instagram.com\/reel\/CsJpB1WgYcU\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener noreferrer\">example<\/a> of Salesforce leveraging a GIF to create a social-friendly meme.<\/p>\n<h2><b>10. Webinars &amp; Events<\/b><\/h2>\n<p>Connecting with your audience on social media is all about providing them with valuable content. And what\u2019s more valuable than an educational webinar or virtual event?<\/p>\n<p>These types of content allow you to engage on a deeper level with your audience and reach a global user base.<\/p>\n<p>While <a href=\"https:\/\/www.searchenginejournal.com\/webinar-planning-best-practices-guide\/231301\/\">webinars<\/a> are typically presentations that go deep on a specific topic \u2013 and often feature key speakers from external organizations \u2013 other events can cover anything from a digital conference to a workshop.<\/p>\n<p>And these can all be live or pre-recorded.<\/p>\n<h3><b>The Best Social Media Channels For Webinars &amp; Events<\/b><\/h3>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/linkedin-marketing\/482149\/\">LinkedIn<\/a> is the best platform for promoting and hosting your webinars and events.<\/p>\n<p>Aside from offering all the functionality you need, it also has an audience that is more likely to be looking for educational and professional content.<\/p>\n<p>Facebook and YouTube are also helpful platforms for hosting live video events.<\/p>\n<h3><b>Brand Example: Webinars &amp; Events<\/b><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/bizzabo_register-now-revolutionizing-event-planning-activity-7052297042286518272-ygvu?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener noreferrer\">Bizzabo<\/a> is a brand that comes to mind when I think of webinars.<\/p>\n<p>It often promotes and hosts informative virtual events for its followers on LinkedIn \u2013 which makes perfect sense, given that Bizzabo is an events company.<\/p>\n<div id=\"attachment_492484\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-492484 size-full b-lazy pcimg\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-24-at-10.40.45-pm-64bf3640be279-sej.png\" alt=\"11 Social Media Content Types And Examples\" width=\"744\" height=\"992\"><span class=\"wp-caption-text\">Screenshot from LinkedIn, July 2023<\/span><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-24-at-10.40.45-pm-64bf3640be279-sej.png\" alt=\"11 Social Media Content Types And Examples\"><\/div>\n<h2><b>11. Contests And Giveaways<\/b><b><br \/><\/b><\/h2>\n<p>If you\u2019re looking to get your followers excited and engaged, consider trying a contest or giveaway on social media.<\/p>\n<p>This involves offering a special prize \u2013 whether that be a free product, money, or a trip \u2013 in exchange for specific interactions from your users (e.g., comment below, tag a friend, follow this account, like and share this post, etc.)<\/p>\n<h3><b>The Best Social Media Channels For Contests &amp; Giveaways<\/b><\/h3>\n<p>Instagram is probably the most commonly used social channel for <a href=\"https:\/\/www.searchenginejournal.com\/inspiring-instagram-contests\/337063\/\">contests and giveaways<\/a>.<\/p>\n<p>However, you can also run them on Twitter, <a href=\"https:\/\/www.searchenginejournal.com\/facebook-competitions\/27033\/\">Facebook<\/a>, Pinterest, and even TikTok.<\/p>\n<h3><b>Brand Example: Contests &amp; Giveaways<\/b><\/h3>\n<p>Plenty of brands execute contests and giveaways, especially around the holidays. Here is a recent <a href=\"https:\/\/www.instagram.com\/p\/CvCc81sOPhv\/?img_index=1\" target=\"_blank\" rel=\"noopener noreferrer\">example<\/a> of a giveaway hosted by Escape Brooklyn.<\/p>\n<h2>In Summary<\/h2>\n<p>These are just some of the many social media content types to choose from. And with so many options, there are also several ways to approach social media marketing.<\/p>\n<p>Understanding which formats work best for your brand \u2013 and resonate most with your audience \u2013 usually takes experimentation.<\/p>\n<p>I recommend starting with a few of the content types we explored above based on your overarching content strategy, target platforms, and the resources available to you.<\/p>\n<p>Then start posting and see what happens!<\/p>\n<p><strong>More resources:&nbsp;<\/strong><\/p>\n<hr>\n<p><em>Featured Image: Roman Samborskyi\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has been at the forefront of digital marketing for quite some time, and it\u2019s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge \u2013 alongside a wide variety of content types, features, and formats. This article will cover the top social&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,103,4],"tags":[],"class_list":["post-22619","post","type-post","status-publish","format-standard","hentry","category-content-creation","category-search-engine-marketing","category-social-media"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/22619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22619"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/22619\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}