{"id":22155,"date":"2023-08-23T12:31:31","date_gmt":"2023-08-23T12:31:31","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/elon-musk-confirms-removal-of-context-for-links-on-x\/494520\/"},"modified":"2023-08-23T12:31:31","modified_gmt":"2023-08-23T12:31:31","slug":"elon-musk-confirms-removal-of-context-for-links-in-x-posts-via-sejournal-kristileilani","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=22155","title":{"rendered":"Elon Musk Confirms Removal Of Context For Links In X Posts via @sejournal, @kristileilani"},"content":{"rendered":"

According to information obtained by Fortune<\/a> and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post.<\/p>\n

\n

This is coming from me directly. Will greatly improve the esthetics.<\/p>\n

\u2014 Elon Musk (@elonmusk) August 22, 2023<\/a><\/p>\n<\/blockquote>\n

Future X posts with links are reported to display an image without added text, providing no context except for a URL overlay.<\/p>\n

Clicking on the image will direct users to the full article on the publisher\u2019s site.<\/p>\n

The change, confirmed by Musk, is primarily designed to shrink the height of tweets to fit more posts on screen.<\/p>\n

\"ElonScreenshot from X, August 2023<\/span>\"Elon<\/div>\n

The Future Of Twitter Cards<\/h2>\n

The Twitter Cards format<\/a>, which includes an image, headline, and a brief article description, adds context to links shared on the platform when tweets were limited to 140 characters.<\/p>\n

Content publishers could rely on tools, such as third-party WordPress plugins, to customize the information appearing on social media when readers share an article link.<\/p>\n

\"ElonScreenshot from X, August 2023<\/span>\"Elon<\/div>\n

By swapping Twitter Cards functionality to an image URL overlay, anyone who shares an external link in an X post must add additional text to have a similarly engaging format.<\/p>\n

Alternatively, publishers will have to update the format of featured images to include enough text to entice X users to click through.<\/p>\n

X And Content Creators<\/h2>\n

The upcoming change in how links to external websites are displayed on X comes after Musk encouraged writers and journalists to share content directly on X.<\/p>\n

\n

If you\u2019re a journalist who wants more freedom to write and a higher income, then publish directly on this platform!<\/p>\n

\u2014 Elon Musk (@elonmusk) August 21, 2023<\/a><\/p>\n<\/blockquote>\n

It isn\u2019t the first time he has stated his preference for individual viewpoints over those expressed by publications.<\/p>\n

\n

I bounce around WSJ, NYT, BBC, Bloomberg, WaPo & twitter generally. <\/p>\n

Better to follow individual journalists than publications, as there is a wide range of quality.<\/p>\n

\u2014 Elon Musk (@elonmusk) November 21, 2021<\/a><\/p>\n<\/blockquote>\n

\n

I find it more helpful to read\/follow individual journalists, rather than publications. <\/p>\n

Any given publication is going to have wide range of views, albeit vast majority of stories about any subject are negative, perhaps reflecting innate human biases.<\/p>\n

Citizen journalism FTW!<\/p>\n

\u2014 Elon Musk (@elonmusk) April 27, 2021<\/a><\/p>\n<\/blockquote>\n

Musk\u2019s seemingly contradictory decisions continue shaping X\u2019s platform.<\/p>\n

In addition to reinstating banned users, X plans to revamp the mute and block system that many users rely on to reduce what they consider to be unwanted content.<\/p>\n

\n

Our users\u2019 safety on X is our number one priority. And we\u2019re building something better than the current state of block and mute. Please keep the feedback coming. https:\/\/t.co\/ekIvyOhRqQ<\/a><\/p>\n

\u2014 Linda Yaccarino (@lindayaX) August 19, 2023<\/a><\/p>\n<\/blockquote>\n

Within the same month, X also announced new brand safety controls<\/a> and partnerships for advertisers. It also made its second round of ad revenue payments<\/a> to individual influencers subscribed to Twitter Blue.<\/p>\n

Impact On Marketers<\/h2>\n

This ambitious move by X is the latest in a series of dramatic shifts for the platform, reflecting how Musk\u2019s personal preferences have transformed the network formerly known as Twitter<\/a>.<\/p>\n

For those that promote content on X, the pending change to how links are displayed will force marketers to update their tactics to continue driving traffic from X to external websites.<\/p>\n

\n

Featured image: Leefuji\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming from me directly. Will greatly improve the esthetics. \u2014 Elon Musk (@elonmusk) August 22, 2023 Future X posts with links are reported to display an… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,103,4],"tags":[],"class_list":["post-22155","post","type-post","status-publish","format-standard","hentry","category-news","category-search-engine-marketing","category-social-media"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/22155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22155"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/22155\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}