{"id":20319,"date":"2023-08-08T21:32:01","date_gmt":"2023-08-08T21:32:01","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/boost-local-seo-ai-chatmeter-spa\/491651\/"},"modified":"2023-08-08T21:32:01","modified_gmt":"2023-08-08T21:32:01","slug":"the-ultimate-guide-to-using-ai-to-boost-client-seo-growth","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=20319","title":{"rendered":"The Ultimate Guide To Using AI To Boost Client SEO &amp; Growth"},"content":{"rendered":"<p>Drive business growth by offering an online brand and reputation intelligence platform that <a href=\"https:\/\/www.chatmeter.com\/?utm_medium=referral&amp;amp;utm_source=sej&amp;amp;utm_campaign=ai-for-reputation-management-ebook&amp;amp;utm_content=cover-story\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">re-imagines customer connections through AI-powered deep listening<\/a>, especially if you run an agency or are a reseller.<\/p>\n<p>In today\u2019s ever-evolving tech landscape, it\u2019s easy for agencies to feel overwhelmed by the vast array of options and partners.<\/p>\n<p>If you\u2019re working with multi-location customers desiring modern marketing platforms, services, and products, the selection becomes even more complex.<\/p>\n<p>This article provides six key points to consider when looking for the reputation management platform and partner that best serves both you and your customers.<\/p>\n<h2>1. Place A High Value On End-Consumer Insights To Gain More Retainers &amp; Clients<\/h2>\n<p>As a marketing agency, the key to your clients\u2019 success lies in how their online presence resonates with potential customers.<\/p>\n<p>How are buyers finding them?<\/p>\n<p>What steps are potential customers taking before they enter your client\u2019s inbound marketing funnels?<\/p>\n<p>Does the layout of your client\u2019s website help or hinder their customer experience?<\/p>\n<p>In addition to providing a successful marketing strategy and reporting campaign data, learning about each consumer\u2019s experience can help inform a more accurate and insightful customer strategy and ultimately ensure <a href=\"https:\/\/www.chatmeter.com\/roi-of-brand-intelligence\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">greater client satisfaction and retention<\/a>.<\/p>\n<p><a href=\"https:\/\/www.chatmeter.com\/roi-of-brand-intelligence\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Brand Intelligence<\/a> gives you the ability to provide deep insights into:<\/p>\n<ul>\n<li>User perceptions and sentiment.<\/li>\n<li>Discoverability.<\/li>\n<li>Visibility.<\/li>\n<li>SEO rankings.<\/li>\n<li>Location-based competitor data.<\/li>\n<li>Other major business opportunities.<\/li>\n<\/ul>\n<h3>Pro Recommendation: Offer Brand Intelligence As Your New Agency Service<\/h3>\n<p>Add <a href=\"https:\/\/www.chatmeter.com\/roi-of-brand-intelligence\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Brand Intelligence<\/a> (BI) to your agency offerings to help increase the value of your services.<\/p>\n<p>Adding BI to your agency services will help your clients:<\/p>\n<ul>\n<li>Extract key business intelligence.<\/li>\n<li>Understand their competition.<\/li>\n<li>Maximize their strategic impact.<\/li>\n<li>Eliminate blind spots.<\/li>\n<li>Operate their business with confidence.<\/li>\n<\/ul>\n<div class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-18-145514-64b6ee32114c3-sej.jpg\" alt=\"The Ultimate Guide To Using AI To Boost Client SEO &#038; Growth\" width=\"1286\" height=\"320\" class=\" b-lazy pcimg\"><span class=\"wp-caption-text\">Image by Chatmeter, August 2023<\/span><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-18-145514-64b6ee32114c3-sej.jpg\" alt=\"The Ultimate Guide To Using AI To Boost Client SEO &#038; Growth\"><\/div>\n<p>Compiling and analyzing data manually is nearly impossible, especially if you are working with multi-location clients and are looking for trends and insights that can provide real value.<\/p>\n<p><a href=\"https:\/\/www.chatmeter.com\/solutions\/analytics-insights\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Technology<\/a> can help.<\/p>\n<p>Look for a <a href=\"https:\/\/www.chatmeter.com\/solutions\/analytics-insights\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">platform<\/a> that takes advantage of AI and can give your customers the ability to:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.chatmeter.com\/solutions\/analytics-insights\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Aggregate data from multiple sources<\/a> into a common dashboard to support comprehensive analytics and reporting.<\/li>\n<li>Access real brand intelligence from both unstructured and structured data sources.<\/li>\n<\/ul>\n<p>The most valuable platforms will utilize <a href=\"https:\/\/www.chatmeter.com\/solutions\/analytics-insights\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">deep listening solutions<\/a> that ensure you are tapping into all of the online chatter about your client\u2019s brand.<\/p>\n<p>Tapping into this online dialogue can allow you to deliver actionable insights that provide a competitive advantage for your client.<\/p>\n<p>Make sure that the platform you choose includes a customer success team so that you get the most value out of your investment.<\/p>\n<h2>2. Use Sentiment Analysis To Inform Future Strategies<\/h2>\n<p>You\u2019ve just finished a string of campaigns that have helped your client reach their KPIs and goals.<\/p>\n<p>What\u2019s your next move to help your clients see the success they\u2019re aiming for?<\/p>\n<p>How do you continue to help them go above and beyond and build brand love and loyalty?<\/p>\n<h3>Pro Recommendation: Anticipate Future Opportunities By Uncovering Consumer Pain Points<\/h3>\n<p>Consumers have a lot to say and they\u2019re not shy about leaving their opinions online.<\/p>\n<p>Listen to and use this \u201cchatter that matters\u201d with a <a href=\"https:\/\/www.chatmeter.com\/solutions\/reputation\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">platform that leverages natural language processing (NPL) and machine learning (ML)<\/a> to flag customer experience issues, and reveal location-based trends in real-time.<\/p>\n<div class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-18-151931-64b6f3e2997a3-sej.jpg\" alt=\"The Ultimate Guide To Using AI To Boost Client SEO &#038; Growth\" width=\"899\" height=\"777\" class=\" b-lazy pcimg\"><span class=\"wp-caption-text\">Image by Chatmeter, August 2023<\/span><img decoding=\"async\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2023\/07\/screenshot-2023-07-18-151931-64b6f3e2997a3-sej.jpg\" alt=\"The Ultimate Guide To Using AI To Boost Client SEO &#038; Growth\"><\/div>\n<p>This will quickly help your customers pinpoint issues before they get out of hand, as well as reveal opportunities for product promotions, new product introductions, brand reputation campaigns, and more.<\/p>\n<p>By understanding how their brand performs against local competition, clients can gain a strategic advantage that you can help them take advantage of.<\/p>\n<h2>3. Increase Brand Loyalty With Timely Responses<\/h2>\n<p>When it comes to online comments, <a href=\"https:\/\/www.chatmeter.com\/solutions\/reputation\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">customers want to be acknowledged<\/a>.<\/p>\n<p>Whether the comments are positive or highlight an issue to be addressed, brands \u2013 and their agencies \u2013 need to be in a position to quickly respond.<\/p>\n<p>In the online reputation management industry, the customer experience reigns supreme.<\/p>\n<p>Brands need to ensure that from the very first touchpoint through product or service delivery, customer needs and expectations are met.<\/p>\n<p><a href=\"https:\/\/www.chatmeter.com\/solutions\/reputation\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Deep listening to customer feedback<\/a> provides valuable information about how your client\u2019s brand is performing.<\/p>\n<p>Yet, engaging and responding to customers at scale can be overwhelming when done manually, and issues can fall through the cracks.<\/p>\n<h3>Recommendation: Leverage Platforms With Generative AI<\/h3>\n<p>The <a href=\"https:\/\/www.chatmeter.com\/solutions\/platform\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">strongest platforms<\/a> make review responding easy through templates, suggested responses, and AI-generated content.<\/p>\n<p><strong>Key Considerations:<\/strong><\/p>\n<ul>\n<li>What review response options does the platform offer and how do they ensure authentic content that represents and preserves a brand\u2019s voice and identity?<\/li>\n<li>How does the platform handle reviews in a variety of languages and help you respond for global enterprises?<\/li>\n<li>How is AI integrated into the platform and what measures are implemented to ensure that the AI is integrated responsibly?<\/li>\n<\/ul>\n<p>The benefits of generative AI make it a worthwhile investment for agencies servicing multi-location enterprises:<\/p>\n<ul>\n<li>AI makes it easy to flag rising issues and provide an automated workflow to get them quickly addressed.<\/li>\n<li>AI helps improves a brand\u2019s reputation through more <a href=\"https:\/\/www.chatmeter.com\/solutions\/reputation\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">personalized customer interactions<\/a>.<\/li>\n<\/ul>\n<p>AI-powered brand intelligence platforms can have a positive impact on the online customer experience.<\/p>\n<p>Being able to engage with customers and truly understand their feedback is the difference between a brand that just survives and a brand that thrives.<\/p>\n<h2>4. Complement Unstructured Data With Structured Data From Surveys<\/h2>\n<p>Customer feedback in all forms is gold.<\/p>\n<p>Unstructured data can be mined to provide real-time insights that would otherwise go unnoticed.<\/p>\n<p>Using AI can <a href=\"https:\/\/www.chatmeter.com\/solutions\/surveys\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">uncover hyper-local customer information<\/a> and insights that structured data formats can\u2019t offer.<\/p>\n<p>Surveys are a form of structured data that completes the customer feedback loop.<\/p>\n<p>Well-crafted and timed surveys are ideal for feedback that delivers specific insights into what matters most to customers about your client\u2019s products, services, and brand.<\/p>\n<p>The best survey tools will:<\/p>\n<ul>\n<li>Provide a sizeable number of question types to choose from with easy drag-and-drop functionality<\/li>\n<li>Offer the ability to use survey logic to build developing branching question paths and setting \u201cif\/then\u201d rules to govern question flows<\/li>\n<li>Give an opportunity to upload logos for instant brand recognition or a location-specific photo<\/li>\n<li>Integrate with BI tools such as Tableau, Domo, Spotfire, and Qlik.<\/li>\n<li>Offer end-customer sentiment analytics<\/li>\n<li>Assure that your AI implementation is responsible and provides a layer of risk management<\/li>\n<li>Help your client get ahead of their competitors when it comes to customer sentiment assessments, AI features, and structured data solutions<\/li>\n<\/ul>\n<p>Explore <a href=\"https:\/\/www.chatmeter.com\/solutions\/surveys\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Chatmeter\u2019s Survey Solutions<\/a> to see how you can get customer feedback for your clients in the fastest and easiest way possible.<\/p>\n<h2>5. Build Trust With Accurate Listings &amp; Local Pages<\/h2>\n<p>Boost your client\u2019s visibility in local search. After all, they can\u2019t create loyal customers if their customers don\u2019t know they exist.<\/p>\n<p>Starting the customer journey off right is key. Having accurate listings and local pages is the first step.<\/p>\n<h3>Pro Recommendation: Use A Tool To Maintain Local Business Listings At Scale<\/h3>\n<p>Your online reputation management platform should keep all of a brand\u2019s listing data current and accurate.<\/p>\n<p>End customers are more likely to view a business as credible when they find reliable, up-to-date information and <a href=\"https:\/\/www.chatmeter.com\/solutions\/local-pages\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">well-thought-out local pages<\/a>.<\/p>\n<p><strong>Key Considerations<\/strong><\/p>\n<ul>\n<li>How easy is it to create <a href=\"https:\/\/www.chatmeter.com\/solutions\/listings-management\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">listings<\/a> and local pages?<\/li>\n<li>How does the platform solve for SEO, unbranded keyword visibility, configurable call-to-actions, voice search capabilities, mobile-friendly results, and highlighted photos and videos?<\/li>\n<li>Which, and how many, online directories can your customers integrate?<\/li>\n<\/ul>\n<p>Attract and engage with potential customers across 140+ online directories.<\/p>\n<p>Use a listings tool like the one from <a href=\"https:\/\/www.chatmeter.com\/solutions\/listings-management\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Chatmeter<\/a> to provide the single source of truth for all your client\u2019s listings, whether they have 10 or 10,000.<\/p>\n<p>Distribute accurate information across directories and review platforms to improve local search visibility and secure that elusive \u201ctop spot.\u201d<\/p>\n<h2>6. Cultivate A Thriving Customer Community On Your Clients\u2019 Social Channels<\/h2>\n<p>At the highest level, it should open your customers\u2019 eyes to their <a href=\"https:\/\/www.chatmeter.com\/solutions\/social-media\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">social impact on local SEO<\/a>, brand intelligence, and reputation strategy.<\/p>\n<p>Monitoring, reviewing, posting, and publishing content across a range of social platforms can be easier and more efficient from an integrated dashboard.<\/p>\n<h3>Recommendation: Use An Integrated Solution<\/h3>\n<p>Your online reputation management platform should keep all of a brand\u2019s listing data current and accurate.<\/p>\n<p>End customers are more likely to view a business as credible when they find reliable, up-to-date information.<\/p>\n<p>Key Considerations<\/p>\n<p>An <a href=\"https:\/\/www.chatmeter.com\/solutions\/social-media\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">integrated social solution<\/a> should be a key component of any reputation management strategy.<\/p>\n<p>Make sure that your solution meets the following criteria:<\/p>\n<ul>\n<li>Streamlines campaigns and operations, and integrates publishing calendars<\/li>\n<li>Provides issue escalation and approval systems<\/li>\n<li>Tracks metrics across a single location, region, and enterprise<\/li>\n<li>Enables customers to access metrics for store comparisons, high-ranking content, trending hashtags, and follower growth<\/li>\n<\/ul>\n<p>The best platform and partner will enable you to fully ensure that your customers are optimizing their online presence.<\/p>\n<h2>Bonus: Watch Out for These Two Marketplace Shifts<\/h2>\n<p>As an agency that helps multi-location clients, you likely know that these two marketplace shifts are making it harder for your multi-location customers to deliver exceptional CX:<\/p>\n<ul>\n<li><strong>Shift One<\/strong>: Unstructured data is growing rapidly, with some experts predicting that <a href=\"https:\/\/venturebeat.com\/data-infrastructure\/report-80-of-global-datasphere-will-be-unstructured-by-2025\/\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">80%<\/a> of the global data sphere will be unstructured by 2025. All the unorganized chatter from social posts, online reviews, chats, blogs, videos, etc. that all too often remains untapped by your customers. AI is critical to ensuring you\u2019re not missing the true voice of the customer.<\/li>\n<li><strong>Shift Two<\/strong>: Customer loyalty is at a low point. According to a 2022 study by PwC, <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/business-transformation\/library\/customer-loyalty-survey.html\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">26%<\/a> of consumers stopped using or buying from a business in the past year. Consumers want the best and the brightest at the lowest price point, and they aren\u2019t shy about actively looking for the brands with the best deals. A streamlined customer experience and customer engagement at scale are more important than ever.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller. In today\u2019s ever-evolving tech landscape, it\u2019s easy for agencies to feel overwhelmed by the vast array of options and partners. If you\u2019re working with multi-location&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-20319","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/20319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20319"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/20319\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}