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Based on data from Ahrefs, this page has successfully gathered nearly 3,000 referring domains.<\/p>\n
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Screenshot from Ahrefs, May 2023<\/span><\/div>\nWell-established brands tend to receive more links compared to new or lesser-known sites.<\/p>\n
SEJ has built a solid reputation for producing high-quality SEO content, and its trusted name in the field has played a significant role in the success of this particular asset.<\/p>\n
The efficacy of a linkable asset often depends on a site\u2019s proven expertise, experience, authority, and trust (E-E-A-T) within its domain.<\/p>\n
Enhancing or establishing E-E-A-T<\/a> can increase the appeal of your content to publishers. Now, let\u2019s briefly delve into the concept of E-E-A-T.<\/p>\n Google\u2019s Search Quality Rater Guidelines<\/a> introduced the concept of E-E-A-T, which helps users assess content quality.<\/p>\n E-E-A-T has become increasingly significant in SEO, content marketing, and link building. To optimize a linkable asset, ensure it demonstrates each of these elements:<\/p>\n While the Quality Rater Guidelines and E-E-A-T don\u2019t reveal the algorithm\u2019s workings<\/a>, Google claims that raters who follow these guidelines achieve similar results. Optimizing an article for E-E-A-T can improve its Google ranking and shareability.<\/p>\n Pro tip<\/strong>: Address questions real people ask in your niche to exhibit expertise and experience.<\/p>\n The emergence of generative AI, such as ChatGPT, has raised questions about demonstrating E-E-A-T in AI-generated content. Next, let\u2019s explore generative AI in content creation.<\/p>\n Generative AI is revolutionizing how content marketers conduct research, develop ideas and create content. Tools like ChatGPT, Google Bard, and Bing Chat can significantly reduce research time and provide compelling content topics.<\/p>\n As AI content generation<\/a> is still emerging, search engine and publisher policies on AI-produced content continue to evolve.<\/p>\n Incorporating subject matter expertise (SME), personal experiences, case studies, and in-depth topic exploration can ensure that AI-generated content remains authentic and avoids plagiarism.<\/p>\n Select a topic or niche, then prompt ChatGPT with \u201cAct as HubSpot\u2019s blog idea generator and provide a list of 20 unique long-form content ideas for [topic\/keyword].\u201d<\/p>\n Choose relevant, unique, and searchable ideas, and refine them by comparing them to top-ranking content on Google.<\/p>\n Prompt ChatGPT with \u201cAct as [industry blog or person] and create a comprehensive outline for an article \u2018[title]\u2019, using contemporary content marketing techniques.\u201d<\/p>\n An editor will then refine the AI-generated outline.<\/p>\n Use Bard<\/a> to identify questions to address in the content with the prompt \u201cWhat are common questions around \u2018[topic|keyword]\u2019.\u201d<\/p>\n Update the outline to include the questions and answers from Bard, and modify the ChatGPT-generated sections from an experienced expert\u2019s perspective, deciding which sections to include or remove.<\/p>\n Pro tips<\/strong>: Use tools like ZeroGPT<\/a> or ChatGPT AI Classifier<\/a> to ensure your content doesn\u2019t seem too robotic.<\/p>\n Bing Chat & Google Bard can access their individual search results and current content, while ChatGPT receives monthly updates and lacks internet access.<\/p>\n Utilize Bing Chat & Bard for research and rely on ChatGPT for titles, outlines, and process lists.<\/p>\n Generative AI has the potential to enhance topic selection and outlines for linkable assets and even address some downsides of linkable content assets.<\/p>\n Next, let\u2019s examine the pros and cons of linkable content assets.<\/p>\n While high-quality linkable assets can generate substantial links and traffic, this link-building strategy has drawbacks.<\/p>\n Content can be tailored for specific link-building techniques or audiences, or created for a general niche.<\/p>\n This approach focuses on creating content for a specific link-building technique and audience.<\/p>\n Identify sites, forums, bloggers, or influencers interested in a particular topic, create content that appeals to them, and distribute it through email outreach or promotion to earn links.<\/p>\n Examples of technique-first methods include the Skyscraper technique<\/a>, ranking statistical articles, niche forums, competitor link building, and guest posting.<\/p>\n This strategy involves creating content for an audience or niche, then finding links for that piece. Use existing content or create new content that appeals to an expert audience.<\/p>\n Ideation techniques can involve a subject matter expert (SME) focus group or answering questions without solid answers online.<\/p>\n Unique distribution approaches for content-first include Help a Reporter Out (HARO)<\/a> distribution, emailing an existing list of relationships, targeted social ads, and content syndication through press releases.<\/p>\n Next, let\u2019s explore some examples of assets that you can recreate.<\/p>\n Creating content to secure links has been a significant focus of link builders since Brian Dean published an article about the SkyScraper technique in 2015 and many before that.<\/p>\n However, there are a lot of content types that work well for securing links. The options for content types seem limitless.<\/p>\n The following is a narrowed-down list of asset types that can improve outreach response rates and earn links under the right circumstance.<\/p>\n This article will aggregate statistics from reputable studies and then organize them into appropriate categories so they are easy to search.<\/p>\n SEJ has a great example of a linkable asset with the roundup of 71 Mind-Blowing Search Engine Optimization Stats<\/a>.<\/p>\n These are organized into organic traffic, spending, local search, users & search behavior, link building (my favorite topic), Google search, and SEO vs. other marketing channels.<\/p>\n These assets are unique studies with accompanying methodology and insights published in a blog article or a general webpage.<\/p>\n These assets are typically surveys, analyzing company data, or compiling & analyzing data from resources like Google Research, data.gov, or Kaggle.<\/p>\n Ahrefs publishes a lot of data. This study is one example, claiming \u201c90%<\/a> of content gets no traffic on Google.\u201d<\/p>\n This asset has charts from the study embedded into the article, making both the images and the article linkable.<\/p>\n The term \u201clisticle\u201d is a portmanteau of the words \u201clist\u201d and \u201carticle.\u201d<\/p>\n These articles typically featured a bullet or numbered list with each item accompanied by a brief description, explanation, or commentary.<\/p>\n The format of a listicle is easy to skim to find the most relevant information quickly. However, a listicle can oversimplify a complex topic.<\/p>\n The great thing about these articles is that they can be created in almost any industry.<\/p>\n The article 12 Free Logo Makers You Can Try Right Now<\/a> from a promotional printing company Quality Logo Products, shows that this technique can be used in any niche.<\/p>\n This article provides examples of potential logos along with the pros & cons for each logo maker.<\/p>\n With any listicle, showing examples of using the tool or items is a way to demonstrate experience and build stronger trust with the audience.<\/p>\n An infographic is a visual representation of information, data, or knowledge designed to convey complex information quickly and clearly.<\/p>\n Infographics often use a combination of charts, graphs, icons, illustrations, and text to present the information visually appealingly.<\/p>\n The carbon budget infographic<\/a> by World Resources Institute uses a graphic of the earth to explain how much of the carbon budget (i.e., the amount of carbon the earth can produce before the temperature rises by 2 degrees) will be used by 2045.<\/p>\n Templates are simple ways to organize a project with many moving parts. Even if the templates are not perfect for the project, they can serve as a source of inspiration for spreadsheet organization.<\/p>\n Theoretically, a template can be used for anything from home organization to advanced project planning. The higher search terms tend to be focused on project management.<\/p>\n An example is \u201cExcel budget templates,\u201d which has up to 100,000 average monthly searches.<\/p>\n This technique is very popular with B2B SaaS and project management (PM) software but can be used in any niche. ProjectManager is one of the PM sites producing Excel budgeting templates<\/a>.<\/p>\n This example is simple but has secured over 100 referring domain links.<\/p>\n A planner is an online web app that simplifies planning a specific task. The tasks can be for a simple consumer or a business planning task.<\/p>\n An online calculator can take the shape of an investment calculator, home improvement, or even a depth calculator.<\/p>\n These lists of steps or tasks to complete a specific project can come in the form of an online app, excel template, or pdf.<\/p>\n Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach.<\/p>\n Although these pieces are time-consuming to create, they can reduce the overall time to find links.<\/p>\n An asset can be a complex research study or a simple Excel template to organize planning.<\/p>\n Next time you\u2019re launching a link building campaign, create a piece that is easily linkable.<\/p>\n More resources:<\/strong><\/p>\n Featured Image: Marynchenko Oleksandr\/Shutterstock<\/em><\/p>\nApplications Of E-E-A-T In Linkable Content<\/h2>\n
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Harnessing Generative AI Content Ideation<\/h2>\n
How To Get Content Ideas With ChatGPT<\/h3>\n
How To Create An Outline With ChatGPT<\/h3>\n
When To Use ChatGPT Vs. Other Generative AI<\/h3>\n
Pros And Cons Of Linkable Assets<\/h2>\n
Pros<\/h3>\n
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Cons<\/h3>\n
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Using Linkable Assets For Link Building<\/h2>\n
Technique-first<\/h3>\n
Content-first<\/h3>\n
Types Of Assets<\/h2>\n
Statistical Roundup Lists<\/h3>\n
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Listicles Of Companies, Tools, Or People<\/h3>\n
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Image from qualitylogoproducts.com, May 2023<\/span><\/div>\nInformative Infographics<\/h3>\n
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Image from World Resources Institute, May 2023<\/span><\/div>\nExcel & Google Sheet Templates<\/h3>\n
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Screenshot from ProjectManager, May 2023<\/span><\/div>\nMore Asset Types<\/h3>\n
Planning Tools<\/h4>\n
Calculators As Content<\/h4>\n
Checklists Or Cheatsheets<\/h4>\n
Conclusion<\/h2>\n
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