{"id":18075,"date":"2023-06-15T03:55:17","date_gmt":"2023-06-15T03:55:17","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-ads-to-update-trademark-policy-worldwide\/489077\/"},"modified":"2023-06-15T03:55:17","modified_gmt":"2023-06-15T03:55:17","slug":"google-ads-to-update-trademark-policy-worldwide-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=18075","title":{"rendered":"Google Ads To Update Trademark Policy Worldwide via @sejournal, @brookeosmundson"},"content":{"rendered":"

In case you missed it, Google Ads announced significant changes to its trademark policy.<\/span><\/p>\n

On Thursday, Google emailed advertisers who currently have a trademark complaint on file with Google about the upcoming policy updates. <\/span>Since the email announcement went out to select advertisers with an active complaint on file, Kirk Williams took to <\/span>Twitter<\/span><\/a> to alert other advertisers in the industry.<\/span><\/p>\n

What\u2019s Changing In The Trademark Policy<\/h2>\n

Per Google, significant changes are taking effect on July 24, 2023. Specifically, Google stated:<\/span><\/p>\n

\n

Beginning on July 24, 2023, we will accept and process trademark complaints only against specific advertisers and\/or ads, rather than all advertisers in the trademark owner\u2019s industry.<\/span><\/i><\/p>\n<\/blockquote>\n

Migration to the new policy system will be phased over time and as new trademark complaints are filed under the new policy.<\/span><\/p>\n

Any trademark restrictions implemented before July 24 will be gradually phased out for <\/span>most<\/span><\/i> advertisers in the next 12-18 months.<\/span><\/p>\n

What\u2019s Not Being Impacted By The New Policy<\/h2>\n

Williams shared in more detail what\u2019s not changing as part of the updated policy in a LinkedIn post<\/a>:<\/span><\/p>\n

\"KirkImage credit: Kirk Williams, LinkedIn.com, June 2023<\/span>\"Kirk<\/div>\n

To break it down, these specific policies haven\u2019t changed and still uphold:<\/p>\n