{"id":17987,"date":"2023-06-02T16:15:59","date_gmt":"2023-06-02T16:15:59","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-ads-tutorial-using-automatically-created-assets-for-ad-creation\/488099\/"},"modified":"2023-06-02T16:15:59","modified_gmt":"2023-06-02T16:15:59","slug":"google-ads-tutorial-using-automatically-created-assets-for-ad-creation-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17987","title":{"rendered":"Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson"},"content":{"rendered":"

Many marketers find the task of creating relevant and engaging ad assets to be daunting.<\/span><\/p>\n

Especially with the move to Responsive Search Ads, it\u2019s easy for headlines to become redundant \u2013 running the risk of poor performance. <\/span><\/p>\n

Google recently introduced a beta feature called \u201cautomatically created assets for responsive search ads\u201d to combat creative fatigue.<\/span><\/p>\n

How Automatically Created Assets Work<\/h2>\n

To preface, automatically created assets are an opt-in campaign-level setting in Search campaigns.<\/span><\/p>\n

The setting can be turned on or off at the individual campaign level, as shown in the screenshot below.<\/span><\/p>\n

\"TurnImage credit: screenshot taken by the author, May 2023<\/span>\"Turn<\/div>\n

Automatically created assets can also be enabled in the Recommendations<\/a> tab, showing examples of search ads using automation.<\/span><\/p>\n

Once the setting is enabled, the feature will start creating relevant headlines and descriptions for each ad content in that particular campaign.<\/span><\/p>\n

The feature uses content from these places for recommendations:<\/span><\/p>\n