{"id":17942,"date":"2023-05-26T09:17:03","date_gmt":"2023-05-26T09:17:03","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/what-is-duda\/487623\/"},"modified":"2023-05-26T09:17:03","modified_gmt":"2023-05-26T09:17:03","slug":"what-is-duda-website-platform-and-is-it-a-good-fit-for-agencies-via-sejournal-martinibuster","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17942","title":{"rendered":"What Is Duda Website Platform And Is It A Good Fit For Agencies? via @sejournal, @martinibuster"},"content":{"rendered":"

There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your business needs. Duda focuses on the business needs of agencies that require the infrastructure to grow with more customers.<\/p>\n

This article began with a WordPress versus Wix versus Duda angle.<\/p>\n

But as I discussed each platform with the various stakeholders I came to realize that each platform did what they did really well serving, to a certain extent, a different user base.<\/p>\n

Thus, this article became a three-part series exploring three different publishing platforms (Duda, WordPress and Wix) to understand what makes them the best in their chosen market.<\/p>\n

Each platform is the best at what they do and today we look at why Duda is popular with web design and SEO agencies.<\/p>\n

Choosing the Best Website Platform<\/h2>\n

Today there are two competing ways to create a web presence, proprietary (also known as closed source) and open source.<\/p>\n

Proprietary content management systems take care of the technology underneath each website, freeing agencies and business owners to focus on growing their business.<\/p>\n

Choosing a content management system (CMS) platform is not a matter of choosing the best CMS. It\u2019s about choosing the platform that\u2019s best for your business model.<\/p>\n

The business case for closed source website building platforms like Duda or Wix is that they handle the technical aspects of building a website, allowing businesses to focus on their business without having to worry about updates, structured data, or optimizing for search engines.<\/p>\n

Duda Professional Website Builder<\/h2>\n

Duda is a closed source platform designed to fulfill the needs of agencies and web professionals, regardless of size.<\/p>\n

It offers collaboration and client management tools to help web professionals scale the process of launching and maintaining websites.<\/p>\n

The focus on helping agencies scale is evident in the fact that Duda doesn\u2019t charge customers extra for additional bandwidth or storage space<\/em>.<\/p>\n

What Duda excels at is making it easy and fast for agencies to prototype designs, collaborate with team members and clients and have all the features necessary for running a business on both the agency and the client side.<\/p>\n

I asked Duda what makes Duda a good choice for agencies:<\/strong><\/p>\n

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\u201cThe Duda platform is designed to help agencies build beautiful, modern websites for their clients faster than they ever thought possible at any scale.<\/p>\n

No matter whether you have 10 or 10,000 clients, Duda provides agencies with an ultra-flexible platform that enables them to create conversion-driving websites with everything they need included\u2013from hosting, templates, widgets, and SSL certificates all the way to our very knowledgeable support staff that is there to help agencies every step of the way.<\/p>\n

Duda provides agencies with a user-friendly web design interface clients can access to update websites on their own.<\/p>\n

And since the entire platform is white labeled, clients will only know you\u2019re using Duda if you want them to.<\/p>\n

Duda\u2019s APIs and advanced development assistance are available for Duda partners with a high volume of websites.<\/p>\n

Finally, Duda\u2019s purpose is not only to be a leading website-building platform for agencies but also a valuable business partner for our agency customers, constantly seeking to support their business growth.<\/p>\n

This vision guides us in everything we do as a company \u2013 from strategic business decisions to our product roadmap.\u201d<\/p>\n<\/blockquote>\n

Duda Scales Up for Growth<\/h2>\n

Wix\u2019s model focuses on helping businesses easily build high performance websites and do business, with no technical knowledge necessary.<\/p>\n

Duda\u2019s approach is providing the white label technical infrastructure for agencies to build high performance websites for their clients, at scale<\/em>.<\/p>\n

Many SEO and web design agencies aspire to scale up to hundreds or even thousands of clients. Doing that demands a lot of technical infrastructure and human talent to take on the  prototyping, development and client collaboration at scale \u2013 all things that Duda provides.<\/p>\n

I asked Duda how well they scale:<\/strong><\/p>\n

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\u201cDuda scales effectively.  In fact, Duda doesn\u2019t charge its customers for storage or bandwidth, enabling them to scale without being concerned about incurring additional cost.<\/p>\n

Duda\u2019s platform is hosted on AWS. We guarantee 99.9% uptime and believe in transparency with regards to our uptime SLAs<\/a>.<\/p>\n

With Duda\u2019s API, agencies can automate workflows to significantly increase efficiency and build client websites at scale.\u201d<\/p>\n<\/blockquote>\n

SEO is Baked into the Duda Platform<\/h2>\n

Performing well on search engines is critical.<\/p>\n

As a closed source website building platform, Duda takes care of technical SEO factors as well as site speed performance, especially as measured by Google\u2019s core web vitals metrics.<\/p>\n

Core Web Vitals are performance metrics designed to measure how well a webpage performs for users.<\/p>\n

A high core web vitals score will generally be matched with a better user experience, less visitor frustrations and higher conversion rates on sales.<\/p>\n

Google\u2019s support page about core web vitals shares why core web vitals track with higher sales and earnings:<\/strong><\/p>\n

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\u201cStudies show that better Core Web Vitals improves user engagement and business metrics. For example:<\/p>\n