The task ahead is to understand what each type of media means and, more importantly, how to employ each separately and together.<\/p>\n
What Is Paid Media?<\/h2>\n
The key to wielding anything skillfully is defining and understanding it. To that end: What is paid media?<\/p>\n
As it sounds, paid media<\/a> is any content you pay to have placed on an advertising platform.<\/p>\n Paid media includes PPC ads on Google, ads on Facebook, and display ads that follow you on websites that sell ad space.<\/p>\n You could also go back to physical paid media and identify newspapers, magazines, and billboards as platforms that sell ad space.<\/p>\n Paid media is one of the primary ways that businesses advertise today.<\/p>\n Ads placed on Google, Facebook, Instagram, Twitter, and other places generate billions in revenue for those platforms annually.<\/p>\n Your ROI for the paid media you place will depend on so much, from the copy you write to the imagery you use, but rest assured; you can win traffic and conversions from your paid media efforts if you approach them in all the right ways.<\/p>\n Conversely, owned media is any content you entirely own and can publish yourself without additional costs or effort.<\/p>\n Owned media can have any purpose you give to it. Like paid media, your goals for your owned media could be anything, from traffic and clicks to conversions.<\/p>\n The point is that owned media is free to you, and you can disseminate any information you want on your owned platforms.<\/p>\n The most common types of owned media include websites that you own, the organic posts you make on your social media channels, and the email marketing campaigns you run.<\/p>\n These platforms are owned media because you have complete control over them and can publish anything you want without having to pay someone else or rely on any other party to create and distribute it.<\/p>\n Earned media is probably the one type of content on this list that some readers haven\u2019t heard stated as such, but I\u2019ll bet you have seen earned media before.<\/p>\n![\"media](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/05\/paid-owned-earned-media-what-is-the-difference-via-sejournal-krisjonescom.png\")
Image created by author, February 2023<\/span><\/div>\nWhat Is Owned Media?<\/h2>\n
Owned Media Examples<\/h3>\n
What Is Earned Media?<\/h2>\n
![\"media](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/05\/paid-owned-earned-media-what-is-the-difference-via-sejournal-krisjonescom.jpg\")