{"id":17792,"date":"2023-05-09T21:57:32","date_gmt":"2023-05-09T21:57:32","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-on-protecting-anchor-text-signal-from-spam-site-influence\/486477\/"},"modified":"2023-05-09T21:57:32","modified_gmt":"2023-05-09T21:57:32","slug":"google-on-protecting-anchor-text-signal-from-spam-site-influence-via-sejournal-martinibuster","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17792","title":{"rendered":"Google On Protecting Anchor Text Signal From Spam Site Influence via @sejournal, @martinibuster"},"content":{"rendered":"
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In a Google SEO office hours session, Google\u2019s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it.<\/p>\n

It was interesting how the Googler said they were protecting the anchor text signal. It\u2019s not something that\u2019s commonly discussed.<\/p>\n

Building trust with Google is an important consideration for many publishers and SEOs.<\/p>\n

There\u2019s an idea that \u201ctrust\u201d will help get a site indexed and properly ranked.<\/p>\n

It\u2019s also known that there is no \u201ctrust\u201d metric, which sometimes confuses some in the search community.<\/p>\n

How can algorithm trust if it\u2019s not measuring something?<\/p>\n

Googlers don\u2019t really answer that question but there are patents and research paper that give an idea.<\/p>\n

Google Doesn\u2019t Trust Links From Spam Sites<\/h2>\n

The person who submitted a question to the SEO office hours asked:<\/p>\n

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\u201cIf a domain gets penalized does it affect the links that are outbound from it?\u201d<\/p>\n<\/blockquote>\n

The Googler, Duy Nguyen, answered:<\/strong><\/p>\n

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\u201cI assume by \u2018penalize\u2019 you mean that the domain was demoted by our spam algorithms or manual actions.<\/p>\n

In general, yes, we don\u2019t trust links from sites we know are spam.<\/p>\n

This helps us maintain the quality of our anchor signals.\u201d<\/p>\n<\/blockquote>\n

Trust and Links<\/h2>\n

Googlers talk about trust and it\u2019s clear that they\u2019re talking about their algorithms trusting something or not trusting something.<\/p>\n

In this case it\u2019s not about not counting links that are on spam sites, in particular, this is about not counting the anchor text signal.<\/p>\n

The SEO community talks about \u201cbuilding trust\u201d but in this case, it\u2019s really about not building spam.<\/p>\n

How Does Google Determine a Site is Spam?<\/h2>\n

Not every site is penalized or receives a manual action. Some sites aren\u2019t even indexed and that\u2019s the job of Google\u2019s Spam Brain<\/a>, an AI platform that analyzes webpages at different points, beginning at crawl time.<\/p>\n

The spam brain platform functions as:<\/strong><\/p>\n