{"id":17765,"date":"2023-05-05T13:35:45","date_gmt":"2023-05-05T13:35:45","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/mozilla-acquires-ai-product-review-company\/486237\/"},"modified":"2023-05-05T13:35:45","modified_gmt":"2023-05-05T13:35:45","slug":"mozilla-acquires-ai-product-review-company-via-sejournal-martinibuster","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17765","title":{"rendered":"Mozilla Acquires AI Product Review Company via @sejournal, @martinibuster"},"content":{"rendered":"<p>Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer.<\/p>\n<h2>Mozilla<\/h2>\n<p>Mozilla is a non-profit organization that offers free software and has founded an open source AI community focused on creating trustworthy and useful products.<\/p>\n<p>Fakespot is a company focused on helping consumers choose products from trustworthy merchants through their fake reviews detection technology.<\/p>\n<p>Their AI powered browser extensions scans reviews and is able to catch fake reviews.<\/p>\n<p>Consumers can also access their Fakespot Analyzer technology from the Fakespot website where a user interface accepts URLs and detects fake reviews.<\/p>\n<p>The technology comes at a good time as shady sellers have begun using ChatGPT to generate fake reviews.<\/p>\n<p>Numerous fake reviews were detecting by searching Amazon for words commonly created by ChatGPT, like \u201c<em>As an AI language model,<\/em>\u201d as <a href=\"https:\/\/www.cnbc.com\/2023\/04\/25\/amazon-reviews-are-being-written-by-ai-chatbots.html\" target=\"_blank\" rel=\"noopener noreferrer\">reported by CNBC<\/a>.<\/p>\n<p>Those are the reviews that are caught but no doubt other merchants are smart enough to remove the ChatGPT signatures.<\/p>\n<h2>Screenshot of Fakespot Analyzer<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-486238 b-lazy pcimg\" src=\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/05\/mozilla-acquires-ai-product-review-company-via-sejournal-martinibuster.png\" alt=\"Mozilla Acquires AI Product Review Company\" width=\"700\" height=\"365\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/05\/mozilla-acquires-ai-product-review-company-via-sejournal-martinibuster.png\" alt=\"Mozilla Acquires AI Product Review Company\"><\/p>\n<p>Fakespot uses artificial intelligence and machine learning systems to detect statistical patterns that are indicative of fake reviews.<\/p>\n<p>The product provides a better picture of what a product\u2019s true standing is in reviews.<\/p>\n<p><strong>Fakespot for Chrome lists these features:<\/strong><\/p>\n<blockquote>\n<ul>\n<li>\u201cInstant Fakespot Guard seller ratings while shopping. Never buy a bad product from a bad seller again.<\/li>\n<li>Instant Fakespot Grades. Never be deceived by fake reviews while shopping.<\/li>\n<li>Search Result Sorter and Filter will allow you to sort and filter by best grades.<\/li>\n<li>Highlights will let you know at a glance what the reviews are about using our proprietary artificial intelligence analysis.\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<p>The end result, according to Mozilla, are sales that leave more customers satisfied and less returns to merchants, a win-win for consumers and honest merchants.<\/p>\n<p><strong>Steve Teixeira, Chief Product Officer at Mozilla commented to Search Engine Journal:<\/strong><\/p>\n<blockquote>\n<p>\u201cWe couldn\u2019t be happier to welcome the Fakespot team to Mozilla.<\/p>\n<p>Everything we do with Firefox is about making the internet better for people \u2013 more fun, more trustworthy, more rewarding.<\/p>\n<p>Fakespot is a perfect fit with that, a product that significantly improves the experience of buying products online, improving trust, and delivering a better experience while preserving privacy for everyone that uses it.\u201d<\/p>\n<\/blockquote>\n<h2>Fakespot Integration with Firefox<\/h2>\n<p>Mozilla\u2019s announcement noted that they will invest in growing the company and eventually integrating the functionality of Fakespot directly into the Firefox browser.<\/p>\n<p>Users of the browser extensions will continue to enjoy the functionality as they have before.<\/p>\n<p><strong>Read the announcement by Mozilla:<\/strong><\/p>\n<p><a href=\"https:\/\/blog.mozilla.org\/en\/mozilla\/fakespot-joins-mozilla-firefox-shopping-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fakespot becomes part of Mozilla, bringing trustworthy shopping tools to Firefox<\/a><\/p>\n<p><em>Featured image by Shutterstock\/Asier Romero<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer. Mozilla Mozilla is a non-profit organization that offers free software and has founded an open source AI community focused on creating trustworthy and useful products. Fakespot&#8230; <\/p>\n","protected":false},"author":1,"featured_media":17766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,103],"tags":[],"class_list":["post-17765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/17765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17765"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/17765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/17766"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}