{"id":17721,"date":"2023-05-02T09:07:54","date_gmt":"2023-05-02T09:07:54","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/why-content-needs-amazing-images-videos-visuals\/268911\/"},"modified":"2023-05-02T09:07:54","modified_gmt":"2023-05-02T09:07:54","slug":"7-reasons-why-content-needs-amazing-images-videos-visuals-via-sejournal-searchmastergen","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17721","title":{"rendered":"7 Reasons Why Content Needs Amazing Images, Videos & Visuals via @sejournal, @searchmastergen"},"content":{"rendered":"
<\/div>\n

Humans are visual-oriented beings.<\/p>\n

We use five critical senses daily to solve problems and get through our daily lives, each of which helps humans significantly.<\/p>\n

But vision is responsible for 80% of everything humans learn<\/a>, and similar numbers are likely for most animals with developed brains.<\/p>\n

That\u2019s why visual-rich media \u2013 photos, images, videos \u2013 have a huge impact on the success of written content and overarching content marketing strategies.<\/p>\n

Visuals Communicate Ideas Faster & Easier<\/h2>\n

Eye-catching visuals captivate us; then, we use that focus to better understand the message that visual conveys \u2013 and who is behind the message.<\/p>\n

This is why having visuals is so important in branding and marketing.<\/p>\n

Visuals do the same for leads, sales, and the forces that drive them.<\/p>\n

People consistently hold the things that are most attractive in life \u2013 those people, places, and products \u2013 in high regard. They\u2019re sought after with great pride and determination. They\u2019re popular and in demand. And they\u2019re visually appealing, for better or worse.<\/p>\n

Build your content the same way.<\/p>\n

Start by properly planning your content<\/a> with its messaging, audience, and goals in mind<\/a>.<\/p>\n

But never ignore the need for compelling visual content to supplement \u2013 or complete \u2013 each piece of content.<\/p>\n

From the beginning, you should consider what kinds of images, infographics, videos, animations, and any other rich media could be added to your content to enhance messaging and further ensure it resonates with users.<\/p>\n

Telling your audience is one thing; showing it while doing so makes the world of a difference.<\/p>\n

There are many visual-rich media types<\/a> that will improve your content exponentially. And the numbers support it.<\/span><\/p>\n

Most of all, let\u2019s not forget to lean on science.<\/p>\n

Solely reading words can only go so far in storytelling; <\/span>visuals are processed 60,000 times faster than text<\/span><\/a>, so including them in your content can help pique your audience\u2019s attention quickly.<\/span><\/p>\n

Looking beyond blanket statistics, here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection.<\/p>\n

1. Humans Prefer Visuals<\/h2>\n

People are visual creatures by nature.<\/p>\n

It\u2019s not just because of our short, modern-day attention spans that we tend to prefer video, animation, and imagery over text (because of how much faster and easier we can consume it).<\/p>\n

It\u2019s also because we can obtain and retain this information faster, better, and for longer.<\/p>\n

Visuals are easier to digest, as well as easier to remember<\/a>.<\/p>\n

And they\u2019re more available now than ever before.<\/p>\n

With the growth of multi-device usage for people across the planet, it\u2019s no surprise visual content has become vital to success.<\/p>\n

It\u2019s probably also why, in 2022, internet traffic from videos made up 82%<\/a> of all global web traffic on Earth.<\/p>\n

In today\u2019s digital climate, we\u2019re more likely to be quickly captivated by an image or video than by words on a page. That\u2019s likely how humans have always been, at least since their introduction to the video.<\/p>\n

There has been a dramatic shift in content (and content preferences) with the growth of faster phones, better picture quality, faster internet connections, and more content and content types available.<\/p>\n

We can expect this to continue trending that way.<\/p>\n

2. Visuals Create Connections<\/h2>\n

The right<\/em> visuals can create strong connections.<\/p>\n

With the fast-paced lives many people live, it\u2019s harder now than ever to capture \u2013 and retain \u2013 attention spans. We need all the help we can get to ensure people are actually absorbing (watching, reading, hearing, etc.) the content we produce.<\/p>\n

Visuals help us make those connections.<\/p>\n

These connections \u2013 built upon emotion and messaging \u2013 become stronger with creative, stimulating visuals that are the backbone of marketing success.<\/p>\n

Not only do visuals allow brands to enhance and clarify their messaging, but they also help solidify brands\u2019 identities.<\/p>\n

This is how brands become \u201chousehold names,\u201d recognizable anywhere in the wild.<\/p>\n

And it\u2019s why all digital assets a company owns should be branded before publication.<\/p>\n

That way, when they are re-shared across the web, the right brand gets the credit for them while building that connection with its audience.<\/p>\n

3. Visuals Generate More Organic Visibility<\/h2>\n

As Google search evolves, so do the ways people search<\/a> and interact with it.<\/p>\n

There are now more search verticals at the forefront of search.<\/p>\n

Now more than ever, users know the varying ways to use search to their advantage depending on the subject they\u2019re searching for and the stage of intent<\/a> they\u2019re at.<\/p>\n

Both factors determine the results we see.<\/p>\n

Marketers should be considering those (and other distinguishable factors) and the best way your messaging can be displayed in terms of how it appears on:<\/p>\n