{"id":17581,"date":"2023-03-16T21:46:06","date_gmt":"2023-03-16T21:46:06","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/calculate-roi-seo-strategy-semify-spa\/481035\/"},"modified":"2023-03-16T21:46:06","modified_gmt":"2023-03-16T21:46:06","slug":"how-to-calculate-the-roi-of-seo-for-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17581","title":{"rendered":"How To Calculate The ROI Of SEO For Your Marketing Strategy"},"content":{"rendered":"

This post was sponsored by Semify. <\/em>The opinions expressed in this article are the sponsor<\/em>\u2019<\/em>s own.<\/em><\/p>\n

Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you should invest in it?<\/p>\n

Do you sometimes worry your SEO efforts won\u2019t bring in enough profit to justify the cost?<\/p>\n

56%<\/a> of small businesses still don\u2019t use SEO or aren\u2019t sure if it\u2019s part of their marketing strategy.<\/p>\n

That means that 56% of small businesses are closing their doors to an evergreen, free traffic source.<\/p>\n

Chances are, your competition may not be kickstarting their online presence with SEO<\/a>, making the investment into search engine optimization a great way to get ahead.<\/p>\n

But how can you demonstrate the true value of SEO?<\/p>\n

How do you convince your leads or your boss that SEO is worth the effort?<\/p>\n

We\u2019ve created a powerful tool<\/a> to take the guesswork out of the equation.<\/p>\n

Today, you\u2019ll learn how to calculate the return on investment (ROI) of SEO<\/a>.<\/p>\n

Why Is The ROI Of SEO Important For Businesses?<\/h2>\n

It\u2019s hard to spend money if you\u2019re not sure how it will benefit you down the road.<\/p>\n

You may already know that SEO offers the lowest cost per lead<\/a> of any marketing channel.<\/p>\n

SEO also helps to crack the code on organic search.<\/p>\n

The number one spot on Google search result pages (SERPs) receives at least a quarter<\/a> of the organic traffic share, so investing in SEO can even the playing field against your competitors.<\/p>\n

But while SEO is one of the most affordable marketing tools available, you may need to know if those costs will pay off.<\/p>\n

We can conclude that better rankings equal more traffic and conversions, but how does that translate to a dollar amount?<\/p>\n

As you can imagine, there\u2019s no substitute for hard (or even estimated) data.<\/p>\n

When you can prove with numbers \u2013 rather than theoretical concepts \u2013 that SEO is worthwhile, you\u2019ll get the \u201cPowers That Be\u201d on board.<\/p>\n

What\u2019s Challenging About Determining SEO Return On Investment (ROI)?<\/h3>\n

That being said, it\u2019s not always easy to get that kind of granular data for the ROI of SEO<\/a>.<\/p>\n

For one thing, no one knows when or how Google will rank a given website. Even if you have all your ducks in a row, anything from algorithm updates to technical website issues can slow your progress.<\/p>\n

Although we think we know what Google wants, we can\u2019t control how quickly results occur \u2013 nor whether a campaign will perform the way we think it should. We can make predictions based on our experiences, but there are no SEO guarantees.<\/p>\n

And unlike display or PPC ads, which offer answers right at your fingertips, SEO requires more data compilation and general know-how to determine whether you\u2019re moving in the right direction.<\/p>\n

Isolating data can also be a challenge when you\u2019re pursuing a multi-pronged digital marketing strategy.<\/p>\n

Since most marketing techniques tend to work best in conjunction with one another, figuring out the source of your success won\u2019t always be straightforward.<\/p>\n

Finally, because SEO is a long-term solution, it may seem like progress is at a standstill. For folks who are accustomed to seeing immediate results, SEO can feel like a huge leap of faith.<\/p>\n

So, you need to convince your leadership to stick it out by showing the ROI of SEO.<\/p>\n

What\u2019s The Best Way To Measure The ROI Of SEO?<\/h3>\n

At Semify<\/a>, we\u2019ve come up with a reliable tool that can show the potential impact of SEO over time \u2013 an ROI of SEO calculator<\/a>.<\/p>\n

When paired with up-to-date keyword research, you\u2019ll be able to instantly learn how profitable your search optimization efforts could be!<\/p>\n

Below, we\u2019ll walk you through how to calculate your SEO return on investment<\/a>.<\/p>\n

Step 1: Download A Free ROI Of SEO Calculator<\/h2>\n

Your first step is to get a customizable ROI of SEO calculator<\/a> that allows you to plug in your information and instantly learn how profitable your SEO strategy could be.<\/p>\n

To make it easy, we\u2019ve created an ROI calculator that includes 1-month projections and 18-month projections for a more realistic rankings timetable.<\/p>\n

With these numbers in hand, you can set better expectations and show the value of SEO.<\/p>\n

Step 2: Perform Keyword Selection & Ranking<\/h2>\n

In order to calculate the ROI for your SEO strategy, your ROI of SEO calculator will need to know:<\/p>\n