This is where content marketing tools come in.<\/p>\n
From grammar-checkers to AI-driven software<\/a> and content-optimizing<\/a> tools, there are tons of handy options to help your content sing.<\/p>\n In this post, I\u2019ll cover the top picks for the best content marketing tools available.<\/p>\n In content writing<\/a>, the challenge starts long before you type in the first word.<\/p>\n There\u2019s an often lengthy research process involved when it comes to generating content ideas, scoping out the competition, and identifying the right target keywords.<\/p>\n BuzzSumo<\/a> simplifies the content research process by pulling in popular posts based on keywords.<\/p>\n These results can then be sorted according to their reach on social networks like Facebook, Twitter, and Pinterest.<\/p>\n This allows you to scrape the web for content ideas that pique your target audience\u2019s interest.<\/p>\n You can also use custom filters to refine your search further.<\/p>\n For example, you can look specifically for \u201chow-to\u201d posts, narrow your search to a specific country, exclude a certain domain, and much more.<\/p>\n Buffer<\/a> is an all-in-one social media content marketing tool that empowers you to grow your audience, engage users with compelling content, and track the performance of your social media content.<\/p>\n In fact, Buffer includes more features than I can think to exclude from this list!<\/p>\n Buffer will help you determine the best days, times, and channels to publish your content, what content resonates most with your audience, and what content you should publish next.<\/p>\n You can tap into their content marketing analytics, user insights, engagement data tools, and more.<\/p>\n Cons:<\/strong><\/p>\n Semrush<\/a> is a favorite amongst SEO professionals due to the wealth of data and insights it provides, not only when it comes to SEO, but also competitor research, content creation, and link building.<\/p>\n Semrush is a premium SEO tool (with a limited free version) that allows users to research target keywords, look at their competitor\u2019s content strategy, identify backlink opportunities, and inform their paid advertising strategy.<\/p>\n You can use the Keyword Magic Tool to find high-search volume, low-competition keywords to turn into a webpage and blog post ideas.<\/p>\n Then, you can use the SEO Content Template and SEO Writing Assistant to optimize your content for search engines better.<\/p>\n This will help you increase your organic traffic, attract backlinks, and stand out from the competition.<\/p>\n Constant Contact<\/a> is a cloud-based email marketing platform that empowers business owners and marketers to run highly targeted, engaging email campaigns.<\/p>\n Not only does Constant Contact provide email templates to make crafting email campaigns easier than ever, but you can track the success of these campaigns (open rates, engagement, clicks, and more) all in one place.<\/p>\n You can even create customer surveys, newsletters, and email courses.<\/p>\n Asana<\/a> is a project management tool that allows teams to collaborate on projects, monitor deadlines, share details, and more.<\/p>\n Within Asana, you can assign user tasks, add comments, check project status, and share documents with other team members.<\/p>\n This makes it easy to stay on deadline and ensure quality control for your content.<\/p>\n Surfer SEO<\/a> is one of the best tools on the market for SEO content creation.<\/p>\n Essentially, Surfer SEO works to analyze the top-ranking search results for your target keyword.<\/p>\n It provides an array of suggestions to help you create content that will be competitive in search.<\/p>\n These suggestions might include aiming for a target word count, including your target keyword in your page title, or increasing keyword usage on the page.<\/p>\n Surfer SEO also provides docs allowing you to write, analyze, and optimize your content in one place.<\/p>\n It\u2019s one thing to create content optimized for search engine bots and another altogether to create content that users want to read.<\/p>\n A great content marketer can do both.<\/p>\n With Grammarly<\/a>, you can improve your content\u2019s readability<\/a> so you drive traffic and encourage users to read your content from start to finish.<\/p>\n Grammarly provides a free Google Chrome plugin that analyzes your content for grammar issues and readability.<\/p>\n Plus, it can be used in Google Docs, on social media, and across various content platforms.<\/p>\n Grammarly takes the stress out of checking your content for spelling errors and readability issues.<\/p>\n You can edit your content in real-time and then rest easy knowing it\u2019s error-free and optimized for your audience\u2019s reading level.<\/p>\n While intended as a tool for keyword research, Neil Patel\u2019s Ubersuggest<\/a> can also help you find content ideas that will get your audience\u2019s attention.<\/p>\n It expands the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner.<\/p>\n In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually long-tail keywords<\/a> that include three or more terms.<\/p>\n To prioritize them in your search, click the small down arrow next to the \u201cKeywords\u201d column.<\/p>\n With Ubersuggest, you have a near-endless supply of search-worthy content ideas.<\/p>\n Leadfwd<\/a> is a website where you can turn an unknown visitor into a potential lead.<\/p>\n That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.<\/p>\n This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.<\/p>\n While the name might suggest that it is not a tool that helps your content creation, the opposite is true.<\/p>\n Since it tells you how visitors spend their time on your website and shows the graph of the session, you can use this information to alter your content and make people spend more time on your website.<\/p>\n In fact, with the use of artificial intelligence (AI), the tool can scan your website in real-time to deliver dozens of insights that help with lead generation and content creation.<\/p>\n For example, the company sector, contact info, key personnel, social footprint, and many more are very much needed to contact the prospect and adapt your content for the right audience.<\/p>\n Awario<\/a> is a unique tool that lets you monitor and \u201clisten\u201d to people\u2019s conversations on social media.<\/p>\n With this feedback, you can better spot and correct any mistakes you\u2019re making with your content.<\/p>\n What better way to improve your content than to get feedback directly from users?<\/p>\n This tool allows you to bypass surveys and messenger bots to gain insight directly from the source.<\/p>\n You can use this information to create a better user experience on your website.<\/p>\n Portent\u2019s Content Idea Generator<\/a> is another awesome tool that can give you various content ideas within seconds.<\/p>\n What\u2019s better, it\u2019s a completely free tool that\u2019s simple to use and provides an endless supply of content topics that you can easily turn into blog posts.<\/p>\n Do you often struggle to write click-worthy blog titles?<\/p>\n This tool will help you overcome writer\u2019s block and craft engaging titles your audience can\u2019t help but click on.<\/p>\n Sometimes, the best source of attention-grabbing content ideas is the online community itself.<\/p>\n Using Q&A websites like Quora<\/a>, for example, is a great way to stay in touch with what your target audience is asking.<\/p>\n Simply use the built-in search feature, and a handful of useful suggestions will pop up:<\/p>\n You can comb the Quora results for blog post ideas, questions for your FAQ pages, and more.<\/p>\n You can even leverage Quora to promote your content by offering it as an answer.<\/p>\n This can help your content reach the right people, attract potential backlinks, and generate leads for your business.<\/p>\n AnswerThePublic<\/a> is a free content idea generation tool that provides a \u201cweb\u201d of terms or topics users often search for on the web.<\/p>\n Simply enter a primary topic (say, [Pinterest marketing]), and AnswerThePublic will provide a visualization of topics you can turn into blog articles or webpages.<\/p>\n In addition, this tool provides limited data on how these search terms are used, which related terms exist, whether the topics are framed as a question or a comparison, and more.<\/p>\n This is certainly handy if you are completely stumped on what to write about on your blog or social media channels.<\/p>\n Slack<\/a> is perhaps the most popular collaboration tool for businesses, marketers, and teams.<\/p>\n This is due to its user-friendly interface and, let\u2019s face it, a fun atmosphere that allows users to share images, documents, memes, videos, and more.<\/p>\n Slack is designed to replace your traditional email communication.<\/p>\n It also adds value to the company\u2019s management, as you can monitor when your employees are logging in and out.<\/p>\n How does this relate to content creation?<\/p>\n Well, in any organization, communication among all departments is crucial<\/a>.<\/p>\n Slack makes it easy to collaborate across departments and ensures that each piece of content passes through the right hands.<\/p>\n For example, your SEO team can easily provide the target keywords for the post, your writer can write the first draft, and your editor can put the finishing touches on your content \u2013 all within Slack.<\/p>\n This saves time and expedites the content creation process.<\/p>\n If you already use a different communication app and simply need something that helps with file collaboration, then you should check out Google Docs<\/a>.<\/p>\n This is a minimalistic, cloud-based app that allows you to:<\/p>\n You can also invite other users to edit, comment, and share your document.<\/p>\n Google Docs integrates with other online tools, such as Airtable, Typeform, Trello, Google Forms, and many more.<\/p>\n As a content marketer, you\u2019ve likely heard of WordPress<\/a> \u2013 the most-used content management system for website creation.<\/p>\n1. BuzzSumo<\/h2>\n
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![\"Buzzsumo](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick.png\")
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2. Buffer<\/h2>\n
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![\"Buffer](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-1.png\")
Screenshot from Buffer, February 2023<\/span><\/div>\nPros:<\/h3>\n
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3. Semrush<\/h2>\n
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Screenshot from Semrush, February 2023<\/span><\/div>\nPros:<\/h3>\n
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4. Constant Contact<\/h2>\n
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5. Asana<\/h2>\n
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![\"Asana](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-3.png\")
Screenshot from Asana, February 2023<\/span><\/div>\nPros:<\/h3>\n
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6. Surfer SEO<\/h2>\n
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![\"Surfer](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-4.png\")
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7. Grammarly<\/h2>\n
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Screenshot of Grammarly Chrome extension, February 2023<\/span><\/div>\nPros:<\/h3>\n
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8. Ubersuggest<\/h2>\n
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![\"20](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-6.png\")
Screenshot from Ubersuggest, February 2023<\/span><\/div>\nPros:<\/h3>\n
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9. leadfwd<\/h2>\n
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![\"LeadFWD](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-7.png\")
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10. Awario<\/h2>\n
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![\"20](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-8.png\")
Screenshot from Awario, February 2023<\/span><\/div>\nPros:<\/h3>\n
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11. Portent\u2019s Content Idea Generator<\/h2>\n
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![\"20](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-9.png\")
Screenshot from Portent.com, February 2023<\/span><\/div>\nPros:<\/h3>\n
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12. Quora<\/h2>\n
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![\"Quora](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-10.png\")
Screenshot from Quora, February 2023<\/span><\/div>\nPros:<\/h3>\n
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13. AnswerThePublic<\/h2>\n
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Screenshot from AnswerThePublic, February 2023<\/span><\/div>\nPros:<\/h3>\n
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14. Slack<\/h2>\n
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![\"Team](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-12.png\")
Screenshot from Slack, February 2023<\/span><\/div>\nPros:<\/h3>\n
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15. Google Docs<\/h2>\n
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![\"Google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-13.png\")
Screenshot from Google Docs, February 2023<\/span><\/div>\nPros:<\/h3>\n
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16. Yoast SEO<\/h2>\n
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![\"Yoast](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick.jpg\")
![\"Hemingway](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/03\/20-best-content-marketing-tools-via-sejournal-seocopychick-14.png\")