{"id":17392,"date":"2023-01-19T14:08:53","date_gmt":"2023-01-19T14:08:53","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/newsjacking-examples\/476182\/"},"modified":"2023-01-19T14:08:53","modified_gmt":"2023-01-19T14:08:53","slug":"what-is-newsjacking-5-examples-that-get-it-right","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17392","title":{"rendered":"What Is Newsjacking: 5 Examples That Get It Right"},"content":{"rendered":"

It\u2019s estimated that the average social media user spends roughly two and a half hours per day<\/a> on social media.<\/p>\n

So thanks to tactics like newsjacking, becoming top of mind for users has never been easier for brands.<\/p>\n

In many instances, brands have used newsjacking to put themselves in the middle of the conversation and demonstrate their media prowess.<\/p>\n

However, attaching your brand to a viral story and being tone-deaf on certain issues can land you straight in the middle of a tweetstorm<\/a> of criticism.<\/p>\n

So how should brands approach viral news stories, and is it worth it to newsjack?<\/p>\n

Creating a successful newsjacking strategy can yield significant benefits for any brand. But it all comes down to execution.<\/p>\n

What Is Newsjacking?<\/h2>\n

Newsjacking is a common media strategy wherein a brand markets itself using a viral news story.<\/p>\n

For example, influencers on social media frequently use newsjacking to offer their own unique takes and build their audience.<\/p>\n

However, this strategy is frequently adopted by major brands to help them trend and expand their brand reach. In rare cases, the brand can become the center of the news story for better or for worse.<\/p>\n

Nevertheless, newsjacking is primarily about attaching your brand to an existing story, not making yourself the story.<\/p>\n

The benefit of newsjacking is that it requires very little effort and just a bit of creativity to get your brand trending in no time.<\/p>\n

There are several ways to newsjack a story using traditional marketing strategies, including:<\/p>\n