{"id":17376,"date":"2023-01-18T16:13:34","date_gmt":"2023-01-18T16:13:34","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/when-is-the-right-time-to-do-a-content-audit-for-seo\/473057\/"},"modified":"2023-01-18T16:13:34","modified_gmt":"2023-01-18T16:13:34","slug":"when-is-the-right-time-to-do-a-content-audit-for-seo-via-sejournal-rollerblader","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17376","title":{"rendered":"When Is The Right Time To Do A Content Audit For SEO? via @sejournal, @rollerblader"},"content":{"rendered":"
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Today\u2019s Ask An SEO question comes from Nick, who asks:<\/p>\n

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\u201cWhat time period is most useful for a content audit? My traffic changes based on Google Algorithm updates and there is also some seasonality. Should I use one year of performance data to influence my strategy or would it be better to use smaller chunks of data?\u201d<\/p>\n<\/blockquote>\n

Great question, Nick!<\/p>\n

There is no right or wrong answer for when to do a content audit,<\/a> as each site is unique, but there are signals it is time to do a content review.<\/p>\n

And an annual performance audit doesn\u2019t hurt either.<\/p>\n

One thing to be careful of is changing things just because you got a temporary ding, a C-suite executive panics because of seasonality, or there are fluctuations during a search engine update.<\/p>\n

Many times, when search engines like Google update, they do a rollback, and good content and pages will come back.<\/p>\n

Don\u2019t rely on updates as a sign it\u2019s time to audit your content exclusively.<\/p>\n

Instead, use these:<\/p>\n