{"id":17358,"date":"2023-01-16T09:19:44","date_gmt":"2023-01-16T09:19:44","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/downloadable-content-strategy-template\/475378\/"},"modified":"2023-01-16T09:19:44","modified_gmt":"2023-01-16T09:19:44","slug":"downloadable-content-strategy-template-and-how-to-use-it-via-sejournal-brianfr07823616","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17358","title":{"rendered":"Downloadable Content Strategy Template And How To Use It via @sejournal, @BrianFr07823616"},"content":{"rendered":"
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Content is the backbone of marketing.<\/p>\n

Whether it\u2019s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is the touchpoint between your audience and your business.<\/p>\n

To build your brand, establish trust, and ultimately generate conversions, you need high-quality collateral that accomplishes a specific goal.<\/p>\n

But this is easier said than done, especially when you consider your overall branding and the need to keep consistency throughout all your marketing materials.<\/p>\n

Maximizing your impact calls for a detailed blueprint of content that works toward achieving your short- and long-term goals.<\/p>\n

In other words, you need a content strategy.<\/p>\n

What Is A Content Strategy?<\/h2>\n

A content strategy is a tangible plan outlining how you will use content to achieve your business goals. It should include tactics to target your audience at every stage of the marketing funnel<\/a>, from awareness to loyalty.<\/p>\n

By ensuring you\u2019re not just aimlessly creating content for its own sake, it lets you create more effective work that drives action.<\/p>\n

For more information on how to analyze your existing content and build a strong content strategy, be sure to check out this content strategy webinar<\/a> from Copypress.<\/p>\n

After you\u2019ve familiarized yourself with the elements of a successful content strategy, it\u2019s time to get to work creating your own.<\/p>\n

You could create one from scratch, but there\u2019s no need to.<\/p>\n

To save you time, we\u2019ve created a downloadable template you can use<\/strong>. Available as both a spreadsheet<\/a><\/strong> and Word doc<\/a><\/strong>, it has everything you need to make your own unique content plan.<\/p>\n

Download it now in your choice of format and let\u2019s get to work filling it out.<\/p>\n

How To Customize This Content Strategy<\/h2>\n

1. Define Your Core Strategy<\/h3>\n

Your marketing should tell a story about your brand.<\/p>\n

Your content strategy is a roadmap of the plot. Before you dive into creating new marketing pieces, it\u2019s important to define a few key features to ensure everyone, both internally and externally, has the same understanding of your brand.<\/p>\n

Begin by listing your brand\u2019s reputation and unique value propositions<\/a>.<\/p>\n

You should also research your competition and examine the type of content they\u2019re using. If they\u2019re having success with whitepapers, there\u2019s a good chance that should be part of your strategy, too.<\/p>\n

Once you have done all of this, you should describe the central themes your content will address. These could include:<\/p>\n