But before we get to that, let\u2019s first talk about whether Pinterest is good for ecommerce.<\/p>\n
Is Pinterest Good For Ecommerce?<\/h2>\n
\u201cDon\u2019t spread yourself too thin!\u201d<\/p>\n
This is a popular piece of advice people give to ecommerce brands starting social media marketing. And it is valuable advice.<\/p>\n
So, is it worth going into Pinterest if you already have a Facebook, Instagram, or TikTok account?<\/p>\n
Yes, in most cases.<\/p>\n
Pinterest has immense shopping potential, perhaps more so than all the other social media platforms.<\/p>\n
The platform offers fluff-free, simple suggestions. This is why Pinterest is the go-to place for customers looking for new brands or product inspirations.<\/p>\n
80%<\/a> of weekly Pinterest users have discovered a new brand or product via Pinterest.<\/p>\n 55%<\/a> of Pinterest users get on the app specifically to search for products.<\/p>\n More importantly, Pinterest shoppers have 85%<\/a> bigger baskets than shoppers on other platforms.<\/p>\n All of these statistics hint at one thing, and one thing only.<\/p>\n Pinterest is not just good for ecommerce. It is absolutely unmissable for any ecommerce brand looking to engage its audience.<\/p>\n A European DIY, gardening, and furniture marketplace brand, convinced of the value Pinterest offers for an ecommerce brand, jumped on the platform and tried engaging an audience from a new market using the platform\u2019s ad products.<\/p>\n Their customer outreach efforts garnered 6.6 million<\/a> impressions and led to a 7.9% lift in sales.<\/p>\n Besides being good for ecommerce, many other factors make Pinterest the ultimate marketing platform for brands looking to drive ecommerce growth.<\/p>\n Here\u2019s why:<\/p>\n The modern customer\u2019s buying journey is more complex than ever.<\/p>\n This is why you need to multiply your customer touchpoints and be where your audience is to increase the chances of winning them as customers.<\/p>\n An omnichannel marketing strategy helps with that \u2013 and Pinterest helps run an omnichannel campaign.<\/p>\n Pinterest is home to a unique audience, using the app with a fixed goal in mind.<\/p>\n Marketing on Pinterest takes your brand to this audience through a content format they love the most \u2013 engaging visuals. This helps prospects remember brands and eventually shop from them when needed.<\/p>\n The rise of visual search has increased the importance of Pinterest for ecommerce.<\/p>\n 30%<\/a> of U.S. adults (34 and younger) have used visual search for shopping as of August 2022.<\/p>\n The Pinterest mobile app has the Pinterest Lens feature, which users can use for visual searches. This is similar to Google Lens, but Pinterest has a more extensive image database, generating better results.<\/p>\n Marketing on Pinterest helps you jump on the rising visual search trend before everyone else, enabling you to gain an edge over the competitors.<\/p>\n Pinterest has invested heavily in building an ecommerce-friendly ecosystem.<\/p>\n It gives verified sellers a verified merchant tag, reinforcing the brand\u2019s credibility.<\/p>\n The platform also has excellent ad products that can help brands maximize their reach and get closer to their goals.<\/p>\n Advanced Pinterest Analytics help you track your efforts and optimize them for better results.<\/p>\n Lately, Pinterest has also been experimenting with an in-app checkout feature that will let the buyers complete their purchase without leaving the app.<\/p>\n These features combine to make Pinterest a healthy home for ecommerce growth.<\/p>\n 89% of weekly Pinners use Pinterest for inspiration in their path to purchase. This is perhaps why Pinners are 7x<\/a> more likely to buy things they\u2019ve saved.<\/p>\n Marketing on Pinterest effectively helps you reach these conversion-ready shoppers and get them tumbling through your sales funnel.<\/p>\n Now that we have you all riled up about Pinterest and its ecommerce potential, let\u2019s help you set up a Pinterest marketing campaign with some proven best practices:<\/p>\n Start With Creating A Business Account<\/strong><\/p>\n First things first, you will need a Pinterest business account to start marketing on the platform, which is pretty easy to create.<\/p>\n A Pinterest business account gives you access to the platform\u2019s merchant tools, like Pinterest Analytics and ads.<\/p>\n Make sure to include complete business information within your profile: your business name, logo, and website address.<\/p>\n You can only connect to one website on Pinterest. Preferably, choose the one you make sales on.<\/p>\n As with any marketing strategy, your Pinterest strategy will be defined by a set of goals.<\/p>\n Think: what is it that you want to achieve through Pinterest? Increased brand awareness? More sales?<\/p>\n Once you have identified your goals, it will become easier for you to define your content strategy and start pinning.<\/p>\n Success on Pinterest \u2013 or any social platform, for that matter \u2013 comes from attention.<\/p>\n Unlike other social platforms, Pinterest is crowded with visuals. Therefore, it may be tougher to stand out with less-than-outstanding Pins.<\/p>\n Create aesthetically pleasing, on-brand Pins with eye-catching colors to help them stand out from the ever-growing Pinterest crowd.<\/p>\n When creating image Pins, stick to vertical images with a 2:3 aspect ratio to make sure your Pins appear high quality and look complete.<\/p>\n Consider linking the pin to a landing page to drive traffic to your ecommerce store. Make sure the landing page content aligns with what\u2019s featured on the pin to drive user satisfaction.<\/p>\n Write power titles and descriptions for your Pins. Pinterest allows 100 characters for titles, and 500 characters for descriptions. Use this space to create eye-catching and optimized titles and descriptions that drive clicks and engagement.<\/p>\n Try to include bullets as you write descriptions to increase the digestibility of the content. No one likes reading blocks of text, especially when they are scrolling Pinterest.<\/p>\n Make video Pins as well to engage your audience and keep your feed from looking monotonous.<\/p>\n When creating a video Pin, start with a powerful hook that captures and holds the attention and includes closed captions for people viewing on mute.<\/p>\n The ideal length for organic videos is between 15 seconds to a minute, and 6 to 15 seconds for ads, according to Pinterest. Keep your videos within these ranges.<\/p>\n Video creatives matter as well. Eye-catching video creatives can go a long way. Cadbury generated 134%<\/a> higher engagement rates while attempting to drive brand awareness for its new products, all through dazzling video creatives.<\/p>\n Pick a strong cover image for your video Pin that tells the viewers what the video is about.<\/p>\n Finally, don\u2019t forget to use Idea Pins.<\/p>\n Idea Pins are like Pinterest stories. Pinterest calls them multi-stage canvases. Idea Pins are a great way to engage your audience and share ideas in a compelling manner.<\/p>\n As you start pinning, it is crucial to stay organized.<\/p>\n Sort your content out in well-defined boards.<\/p>\n You can create individual boards for all your product categories. For example, if you sell clothes, you can create separate boards for men, women, summer dresses, formal wear, etc.<\/p>\n Check out how Allrecipes has organized all their recipes into well-defined boards:<\/p>\n Pinterest gets, and drives, massive traffic. In May 2022, around 945 million<\/a> visits were reported to Pinterest.com.<\/p>\n The tremendous traffic that Pinterest is getting not only highlights exposure opportunities but also underscores its capabilities of multiplying your ecommerce store traffic.<\/p>\n But first, you will need to gain visibility on the platform. And for that, you will need SEO.<\/p>\n Pinterest SEO is pretty simple. Find out the relevant keywords. You can do this using Pinterest\u2019s guided search, Google AdWords, or Pinterest Ad targeting.<\/p>\n You can also pick up good keywords by searching for relevant products or themes on Pinterest and looking at how the platform has categorized and subcategorized the Pins.<\/p>\n Looking at the competitors\u2019 Pins may also help uncover some great keywords.<\/p>\n Use these keywords in your Pin titles and descriptions and board titles and descriptions to increase relevance with the users\u2019 searches.<\/p>\n Besides relevance, engagement is also said to drive visibility. So, try to build engagement for increased exposure.<\/p>\n As cliche as it sounds, consistency is the key to Pinterest\u2019s success.<\/p>\n Build a pinning schedule and stick to it.<\/p>\n Brands have seen their traffic spike after increasing their pinning frequency.<\/p>\n There\u2019s no magic number that you need to hit. Start with as many Pins as you can manage without compromising the quality, and gradually build your way up.<\/p>\n Just make sure not to post too little content. You may lose your prospects to competitors. And don\u2019t post too frequently so as to overwhelm your audience.<\/p>\n Strike a nice balance.<\/p>\n Your users might get bored of your feed if it is filled with the same kind of content. Keep things interesting by mixing up your posts.<\/p>\n Share informative content like blogs, infographics, guides, product-related posts, and videos.<\/p>\n If you want to kick-start your Pinterest journey, consider investing in Pinterest ads.<\/p>\n The platform offers a powerful advertising system. Pinterest ads are 2.3x<\/a> more cost-efficient and generate 2x<\/a> higher return on ad spend (ROAS) for retail brands than other social media.<\/p>\n You also have access to a wide variety of ad formats that you can choose from.<\/p>\n Pinterest also offers extensive ad targeting capabilities to help you reach your audience in the best possible ways.<\/p>\n Pinterest offers a platform native analytics tool \u2013 Pinterest Analytics \u2013 to help brands measure their marketing efforts against their goals.<\/p>\n This tool offers all the metrics you need to gain insight into your campaign performance, like referral traffic, leads generated, engagement, etc. Use these metrics to determine the efficacy of your campaigns and guide your future marketing efforts.<\/p>\n The best practices in the previous section are good enough to help you set off your Pinterest journey. But here are some additional tips to further fine-tune your campaigns:<\/p>\n Customers shop with brands they trust \u2013 and nothing builds trust like consistent branding.<\/p>\n This may be why consistent branding is said to increase revenue by 33%<\/a>.<\/p>\n Ensure your Pinterest profile is consistent with the branding across all other social platforms.<\/p>\n Pinterest, like all social media, is big on trends and rewards brands that stick to what\u2019s trending.<\/p>\n Find out what\u2019s trending on the platform at any given time. If it fits your brand, jump on the trend to demonstrate relevance and maximize exposure.<\/p>\n Rich Pins pull information from your website so your users can find out all they need to know about what you are featuring in your Pins.<\/p>\nWhy Use Pinterest For Ecommerce?<\/h2>\n
Pinterest Allows Omnichannel Marketing<\/h3>\n
Image Search Capabilities<\/h3>\n
An Ecosystem Built To Support Brands<\/h3>\n
![\"Nike](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\nA Conversion-Focused Audience<\/h3>\n
Pinterest Ecommerce Strategy<\/h2>\n
Identify Your Pinterest Goals<\/h3>\n
Create Outstanding Pins<\/h3>\n
![\"Outstanding](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-1.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\n![\"Video](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-2.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\n![\"Idea](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-3.png\")
Screeshot from Pinterest Newsroom, January 2023<\/span><\/div>\nBuild Organized Boards<\/h3>\n
![\"Organized](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-4.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\nOptimize Your Pins For SEO<\/h3>\n
![\"search](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-5.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\n![\"Pins](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/how-to-use-pinterest-for-ecommerce-via-sejournal-atuljindal01-6.png\")
Screenshot from Pinterest, January 2023<\/span><\/div>\nStay Consistent With Publishing<\/h3>\n
Keep Alternating Your Content<\/h3>\n
Invest In Pinterest Ads<\/h3>\n
Track Pinterest Analytics<\/h3>\n
Tips For Successful Pinterest Marketing<\/h2>\n
Ensure Consistent Branding<\/h3>\n
Stay Current With Trends<\/h3>\n
Use Rich Pins<\/h3>\n