{"id":17348,"date":"2023-01-13T10:09:38","date_gmt":"2023-01-13T10:09:38","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/key-insights-from-tiktok-in-the-whats-next-2023-trend-report\/474437\/"},"modified":"2023-01-13T10:09:38","modified_gmt":"2023-01-13T10:09:38","slug":"key-insights-from-tiktok-in-the-whats-next-2023-trend-report-via-sejournal-gregjarboe","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17348","title":{"rendered":"Key Insights From TikTok In The What\u2019s Next 2023 Trend Report via @sejournal, @gregjarboe"},"content":{"rendered":"
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Over the past year, the global TikTok community has outgrown many of its Gen Z<\/a> stereotypes.<\/p>\n

It has created new genres of entertainment, shared authentic stories that have brought communities together, and even helped other people discover new ideas.<\/p>\n

This has prompted brands of all sizes around the world to either create new types of content on TikTok to engage these communities or sponsor TikTokers who can create engaging content for them.<\/p>\n

These shifts are documented in TikTok\u2019s What\u2019s Next 2023 Trend Report<\/a>, the social video platform\u2019s third annual trend forecast.<\/p>\n

It\u2019s a resource that can help both digital advertisers and social media marketers understand how consumers\u2019 wants and needs may change in the coming year.<\/p>\n

And that should change their digital marketing strategies, both on and off TikTok.<\/p>\n

The latest report not only unpacks several long-term TikTok-first cultural forces, from fun to functional, but also illustrates the underlying signals that show how each of these has shaped trends that provide a roadmap for brands to follow on the platform.<\/p>\n

Sofia Hernandez, TikTok\u2019s Global Head of Business Marketing, said,<\/p>\n

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\u201c2022 was the year people realized they didn\u2019t have to live their lives as they always have done \u2013 with different points of view and ideas transcending cultures on TikTok.\u201d<\/p>\n<\/blockquote>\n

She added,<\/p>\n

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\u201cAgainst the backdrop of the increasing cost of living and its associated challenges, our What\u2019s Next report indicates people will be seeking new ways to achieve success, happiness and wellbeing \u2013 and TikTok will be a tool to help them find it.\u201d<\/p>\n<\/blockquote>\n

I agree, but I would add that people will also watch a lot of YouTube Shorts and Instagram Reels next year, for a variety of similar and different reasons.<\/p>\n

Three Key Forces Are Reshaping Our Culture<\/h2>\n

TikTok\u2019s trend report focuses on three key forces that illustrate how TikTok is transforming culture.<\/p>\n

Based on its research and the behaviors it has observed on TikTok, the social video platform predicts that these are the relevant signals for each of these forces that reveal emerging behaviors and interests across vertical sectors:<\/p>\n