{"id":17346,"date":"2023-01-13T09:19:34","date_gmt":"2023-01-13T09:19:34","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/content-plan-template\/475314\/"},"modified":"2023-01-13T09:19:34","modified_gmt":"2023-01-13T09:19:34","slug":"free-content-plan-template-to-adapt-to-your-needs-via-sejournal-brianfr07823616","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17346","title":{"rendered":"Free Content Plan Template To Adapt To Your Needs via @sejournal, @BrianFr07823616"},"content":{"rendered":"
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Keeping your business top of mind for your targets calls for you to post content regularly. You must post the right things at the right time to make the biggest impact.<\/p>\n

Your posting schedule must be consistent with your marketing efforts, with a focus on your strategic needs and projected outcomes.<\/p>\n

In other words, you need a content plan.<\/p>\n

But what is that? Is it the same thing as a content strategy? What type of information needs to be included? And what separates a good content plan from a bad one?<\/p>\n

For the answers to all these questions and more \u2013 plus a<\/strong> free template<\/a> you can download <\/strong>and customize to your own needs, read on.<\/p>\n

What Is A Content Plan?<\/h2>\n

A content plan is a document that defines all the marketing content and assets you need to implement your content marketing strategy.<\/p>\n

This includes everything from blogs and social media posts to search engine optimization research and white papers.<\/p>\n

It will directly align with your marketing funnel<\/a>, with each included asset corresponding with one of its stages: awareness, consideration, conversion, and loyalty.<\/p>\n

Why Do You Need A Content Plan?<\/h2>\n

Content is an essential part of marketing.<\/p>\n

By creating a content plan, you make it easier for your team to create, collaborate and implement this content.<\/p>\n

A good plan will help you project future resource allocation, avoiding unnecessary delays and expenses.<\/p>\n

Content Strategy Vs. Content Plan: What\u2019s The Difference?<\/h2>\n

Though they have similar names, are often mistaken for one another, and are sometimes incorrectly used as interchangeable terms, a content plan is not<\/strong> the same as a content strategy.<\/p>\n

And yes, you need both.<\/p>\n

So, what\u2019s the difference?<\/p>\n

The main thing you need to know is this: your content strategy<\/a> defines how <\/strong>and why<\/strong> content will be used in your marketing strategy.<\/p>\n

Your content plan determines what, when,<\/strong> and where<\/strong> you\u2019ll use various assets as part of this strategy in order to reach your goals.<\/p>\n

Essentially, your content plan is the building blocks (blogs, outreach, reports, etc.) you use to reach the goals you outlined in your content strategy (more leads, increased sales, etc.)<\/p>\n

You should lay out your content strategy before starting on your content plan, as your content plan will define how you achieve the strategy\u2019s goals.<\/p>\n

What Information Is Included In A Content Plan?<\/h2>\n

An effective content plan should provide your content creators with useful information they can use when developing assets. Namely, it should tell them:<\/p>\n