Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises.<\/p>\n
While this OpenAI<\/a>-developed chatbot isn\u2019t a direct competitor for Google, per se, it is changing the way searches are performed. And this will dramatically alter the shape of search engine optimization.<\/p>\n In this piece, we\u2019ll look at this technology and discuss innovative ways forward-thinking search engine optimizers are already using it to perform their roles.<\/p>\n We\u2019ve only begun tapping into the potential for using machine learning and artificial intelligence<\/a> in SEO and marketing.<\/p>\n ChatGPT is capable of participating in discussions and answering questions in a manner that\u2019s very close to a human.<\/p>\n It can write essays, fictional stories, poems, and even ad copy \u2013 which is enough to make professional writers like me a little worried.<\/p>\n It can be used to create content accurately enough that the New York City Department of Education has already banned its use<\/a> amidst fears of cheating.<\/p>\n But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.<\/p>\n It can also be used as a search assistant, providing answers to queries in clear and concise formats to save users from combing multiple web pages to find answers to their questions.<\/p>\n For example, if you\u2019re looking for a recipe for beef wellington, rather than sorting through a dozen blog pages and scrolling past a longwinded story about how the blogger\u2019s grandmother once prepared this dish for Winston Churchill, ChatGPT gives you a list of ingredients and preparation steps.<\/p>\n As an SEO professional, this may sound a little scary.<\/p>\n But embracing AI technology rather than worrying about it could be a good move.<\/p>\n There are many ways you can use it to streamline your work and make redundant or repetitive tasks more efficient.<\/p>\n Let\u2019s look at how cutting-edge SEO pros are already using ChatGPT.<\/p>\n Creating content can be a hassle, particularly if you don\u2019t have a skilled (and humble) writer like me on staff.<\/p>\n Can ChatGPT do this for you? Well, it can<\/strong>, but you should probably avoid using it to write webpages and blog posts<\/strong>.<\/p>\n In 2022, Google Search Advocate John Mueller said in no uncertain terms that the search engine views content created using artificial intelligence to be spam<\/a>, a violation of the company\u2019s guidelines.<\/p>\n At the moment, Google algorithms can identify and penalize AI-generated content, even that which uses anti-detection algorithms.<\/p>\n You should always use human oversight when working with AI.<\/p>\n However, everyone can safely use ChatGPT to create content for social media posts, email pitches, landing page copy for PPC, or even ad copy. It can also be a great brainstorming tool.<\/p>\n I asked ChatGPT, \u201cWhat is SEO?\u201d<\/p>\n In response, I received three well-written paragraphs providing an overview of search engine optimization.<\/p>\n As long as you\u2019re careful, ChatGPT could help streamline many redundant content tasks like ad variations, but you must always<\/strong> carefully check any generated content, <\/strong>as it may contain inaccuracies.<\/p>\n Okay, so you\u2019re not willing to risk the penalties of getting caught using ChatGPT to create content. That doesn\u2019t mean you can\u2019t leverage its power as part of your content strategy.<\/p>\n ChatGPT makes keyword research practically effortless.<\/p>\n All you need to do is open the chatbot and type in a few of your target keywords, and ask for related ones. ChatGPT will crank out a list of related keywords based on its understanding of search results.<\/p>\n To try out this functionality, I searched a list of keywords relevant to a banking software provider.<\/p>\n A short while later, the chatbot presented me with a list of keywords and phrases that might have taken me much longer to come up with via traditional keyword research<\/a>.<\/p>\n You can also use it to determine the competition for various keywords.<\/p>\n For a high-level example, I asked it to determine whether \u201cbasketball\u201d or \u201ctwine net\u201d would be easier to rank for. We already know the answer, but it was nice to see the chatbot reinforce that.<\/p>\n Okay, I\u2019ll admit, this one blew my mind. I wouldn\u2019t even have thought of it had I not seen this tweet from Joe Speiser:<\/p>\n 6\/ Outline your content marketing strategy<\/p>\n As an example,<\/p>\n I\u2019ve asked Chatbot for an AI SaaS content strategy.<\/p>\n It\u2019s fairly basic, \u2014 Joe Speiser ⚡️ (@jspeiser) January 2, 2023<\/a><\/p>\n<\/blockquote>\n That\u2019s right. You can ask ChatGPT to outline a content marketing strategy<\/a> for you.<\/p>\n While it doesn\u2019t return granular plans (though you could probably ask for those), it does provide a high-level set of tactics for content related to a specified field.<\/p>\n One caveat that springs to mind about employing a chatbot-created content strategy is the concern that your closest competitors may do the same thing. Thus, you\u2019re all creating nearly identical blog posts about \u201cthe benefits of AI,\u201d \u201chow AI SaaS can improve efficiency,\u201d etc.<\/p>\n To me, this is the single most interesting SEO-related potential presented by ChatGPT \u2013 its ability to drill down into the search query and look beyond the words to the intent of the search.<\/p>\n Yes, Google tries to do this, and yes, it has improved dramatically over the search engine\u2019s lifespan \u2013 but to quote a tweet by Keiran Flanagan, \u201cGoogle takes your query and attempts to answer it. ChatGPT takes your query and will often improve upon it.\u201d<\/p>\n 4\/ Added Value:<\/p>\n In a bunch of examples, ChatGPT provides additional tips the searcher hadn\u2019t considered<\/p>\n Google takes your query and attempts to answer it<\/p>\n ChatGPT takes your query and will often improve upon it<\/p>\n Great example from awesome study ran by @HelloSurgeAI<\/a> pic.twitter.com\/ZeDJGWP2VR<\/a><\/p>\nWhat Can You Do With ChatGPT?<\/h2>\n
![\"Beef](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/6-ways-seo-pros-are-using-chatgpt-right-now-via-sejournal-brianfr07823616.png\")
Screenshot from ChatGPT, January 2023<\/span><\/div>\nWays That SEO Pros Are Already Putting ChatGPT To Work<\/h2>\n
1. Creating Content<\/h3>\n
![\"Asking](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/6-ways-seo-pros-are-using-chatgpt-right-now-via-sejournal-brianfr07823616-1.png\")
Screenshot from ChatGPT, January 2023<\/span><\/div>\n2. Keyword Research And Analysis<\/h3>\n
![\"Keyword](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/6-ways-seo-pros-are-using-chatgpt-right-now-via-sejournal-brianfr07823616-2.png\")
Screenshot from ChatGPT, January 2023<\/span><\/div>\n![\"Asking](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/6-ways-seo-pros-are-using-chatgpt-right-now-via-sejournal-brianfr07823616-3.png\")
Screenshot from ChatGPT, January 2023<\/span><\/div>\n3. Content Strategy Development<\/h3>\n
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But you can ask Chat to extrapolate on each point until you\u2019ve got a detailed roadmap. pic.twitter.com\/QxcvKNHJNK<\/a><\/p>\n4. Better Understanding Of Search Intent<\/h3>\n
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![\"Asking](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/6-ways-seo-pros-are-using-chatgpt-right-now-via-sejournal-brianfr07823616-5.png\")